Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Wilmington, NC
Services provided
See all 1 projectsWeb Wizards USA is a web development company that was hired to create a production-ready Laravel application. However, the client feedback is overwhelmingly negative, with 100% of the reviewers expressing dissatisfaction due to poor project management, unmet deliverables, and lack of communication, resulting in significant financial and time losses.
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$1,000+< $25 / hr2 - 9
Services provided
Marketing Strive, a SEO company, was established in 2020. They provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 2 projectsBoost Agency Ltd. is a digital advertising firm specializing in Pay-Per-Click advertising and search engine marketing with a strong focus on Google and Meta platforms. They have received consistently positive feedback for their professionalism, efficiency, and expertise, leading to significant improvements in ROAS and overall campaign success. Approximately 100% of reviews mention their timely deliverables and effective communication.
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$1,000+$25 - $49 / hrFreelancerZadar, Croatia
Services provided
Tvornica Profita - Agencija za Digitalni Marketing, a social media marketing firm, is located in Zadar, Croatia. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
GrowUni Technologies Private Limited offers marketing and branding services, focusing on SEO and social media growth strategies, particularly on LinkedIn and Instagram. Reviews highlight their effective strategies, timely delivery, and strong client communication, emphasizing the value they provide within budget constraints. Clients appreciate their reliable performance and honesty, suggesting room for continuous improvement while recognizing their impressive service delivery.
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$1,000+Undisclosed10 - 49
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Based in Delhi, India and Delhi, India, Verma Graphix is a branding agency. They offer Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Based in New Delhi, India and London, England, Marketing Wolfs is a SEO company. They focus on Search Engine Optimization and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
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$1,000+< $25 / hr10 - 49
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Adnivate Digital Marketing Solutions is a web design agency. Launched in 2010, their team provides Web Design and Pay Per Click.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Social media marketing agency Internet Spark was established in 2020. Headquartered in Ahmedabad, India, the team specializes in Social Media Marketing and Mobile & App Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$25 - $49 / hr10 - 49
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Fifth Shelf is an Ecommerce Marketing company. They focus on Ecommerce Marketing and Branding and were established in 2021.
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$1,000+< $25 / hr10 - 49
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DigitalFlyhigh is a social media marketing agency. Their small team of employees is located in Indore, India. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Established in 2019, True Response Softech Pvt Ltd is a social media marketing company. The team offers Social Media Marketing and Search Engine Optimization and is headquartered in Reengus, India.
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$1,000+< $25 / hrFreelancerDelhi, India
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Best SEO Services/ecommerce Development is an e-commerce development company launched in 2018. The small team specializes in E-Commerce Development and Mobile App Development.
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$1,000+< $25 / hrFreelancerLimerick, Ireland
Services provided
Digital Strategy company Digital Promotion was established in 2020. The team focuses on Digital Strategy and Search Engine Optimization and is in Limerick, Ireland.
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$1,000+< $25 / hrFreelancerDoha, Qatar
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Silverfox Digital Qatar, a Digital Strategy company, was launched in 2015. The small team provides Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Piscataway, NJ
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Techamenity, a social media marketing firm, was established in 2014. They specializes in Social Media Marketing and Content Marketing.
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$1,000+UndisclosedFreelancerLondon, England
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SQSP Agency is a web design company in London, England. They specialize in Web Design and Marketing Strategy.
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$1,000+< $25 / hr2 - 9New Delhi, India
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SORDITENTURE LLP is a small social media marketing firm founded in 2020. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Norwich, England
Services provided
Yawn Marketing Ltd is a Marketing Strategy company. The team is based in Norwich, England, and their services include Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Noida, India
Services provided
See all 1 projectsDesignomate specializes in website development, particularly using Shopify, and integrates social media platforms such as Instagram for their clients. Feedback highlights their professionalism, effective communication, and reasonable pricing. Clients appreciate the high-quality and professional appearance of the websites created by Designomate, with no notable areas for improvement.
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UndisclosedUndisclosed2 - 9Lake Worth, FL
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See all 1 projectsThink Bullish specializes in online marketing services, with a focus on Facebook marketing. The overall feedback highlights their effectiveness in generating leads and new patients, their prompt project management, and their eagerness to support clients. One area for improvement mentioned was the need for quicker phone response times.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsChristopher Lovos founded local SEO in Leesburg, Virginia. Since 2017, Local SEO has delivered extraordinary results for its clients in the SEO and social media spaces. The agency isn't super huge,
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$5,000+$100 - $149 / hr2 - 9Juárez, Mexico
Services provided
See all 1 projectsWolfate specializes in SEO consulting and Google Ads account management, delivering services aimed at improving organic visibility and promoting products via Google Ads. Overall feedback highlights their expertise, professionalism, and effective communication. Clients appreciate their detailed strategies and guidance, leading to improved rankings and ROI, particularly in PPC and paid search campaigns.
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UndisclosedUndisclosed2 - 9Blackburn, England
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See all 1 projectsDigivizor Ltd specializes in SEO and web design services, addressing issues such as 404 errors and broken links to optimize website performance and search engine ranking. Reviews highlight the company's professionalism, quick response times, and effective use of up-to-date SEO tools, resulting in significant improvements and client satisfaction.
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$1,000+$25 - $49 / hr2 - 9Tirana, Albania
Services provided
See all 1 projectsweb:in Development House - Digital Agency offers social media management and paid advertising services, including on platforms such as Instagram, LinkedIn, and Facebook. Reviews highlight their effective communication, commitment to deadlines, and responsiveness, contributing to the success of ongoing projects and generating leads. Clients highly recommend their services for their professional and reliable approach.
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$5,000+$150 - $199 / hr2 - 9
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See all 1 projectsMammoth Media offers digital marketing services, including search engine optimization (SEO), social media marketing, and content creation. The reviews highlight their exceptional project management, responsive customer service, and effective strategies, resulting in increased website traffic and revenue. Clients appreciate their personalized approach and commend their culture and work ethic. Overall, Mammoth Media is recommended for businesses seeking to enhance their digital marketing efforts.
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$1,000+$50 - $99 / hr2 - 9
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See all 1 projectsBizzmanWeb offers web development services, leveraging frameworks such as Angular. The overall feedback emphasizes the company's thorough research and effective project management, highlighting their commitment to timely delivery and optimized solutions. Clients appreciate their detailed project proposals and market analysis, though some suggest an increased focus on testing.
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Undisclosed$50 - $99 / hr2 - 9Miami, FL
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Actimedia Digital is a small Miami, Florida-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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Undisclosed$50 - $99 / hr2 - 9
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Dragon Eye Design, an user experience agency, was established in 1999. The team focuses on UX/UI Design and Web Design.
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UndisclosedUndisclosed2 - 9Huntersville, NC
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WebScout is a branding agency. Based in Huntersville, North Carolina, the company specializes in Branding and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9West Sussex, England
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Established in 2014, ROI Digital Marketing is a SEO company. The team focuses on Search Engine Optimization and Conversion Optimization.
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Undisclosed$50 - $99 / hr2 - 9New Delhi, India
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Webzesty Pvt Ltd is an app development firm. Their small team is headquartered in New Delhi, India and provides Mobile App Development and Web Design. The firm was launched in 2012.
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Undisclosed$25 - $49 / hr2 - 9
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Established in 2015, Tixo Creative is a website development company. Their services include Web Development and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Bronx, NY
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Launched in 2014, Urban SEO Center LLC, a small branding company, is headquartered in Bronx, New York. Their team focuses on Branding and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Tatiana Designs Inc is a branding agency. They provide Branding and Search Engine Optimization and are based in Seattle , Washington.
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$1,000+$25 - $49 / hr2 - 9Bhopal, India
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SEO company 4Horsemen SEO India is located in Bhopal, India. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Crown Point Design | CPD is a web design agency. They offer Web Design and E-Commerce Development and were established in 2008. The agency is based in San Diego, California.
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$1,000+$25 - $49 / hr2 - 9Pasadena, CA
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Terminus Agency is a small Pasadena, California-based social media marketing agency. Their services include Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
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Digital Market Hubs is a SEO services firm. The Chennai, India-based agency was launched in 2017. Their services include Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Denver, CO
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Shompton is a Direct Marketing company established in 2005. The agency offers Direct Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Alameda, CA
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C3i3 Interactive is a web design company established in 2002. Located in Alameda, California, the team specializes in Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Papillion, NE
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Pixelmade Studios LLC is a web design agency. Their team is located in Papillion, Nebraska. The company offers Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Ankeny, IA
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Fox Web Design is a small e-commerce development firm established in 1998. Their services include E-Commerce Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
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Small software development firm Visual Harbor - Digital Marketing Agency - Creative Web Design, is located in Virginia Beach, Virginia. The team offers Custom Software Development and Web
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
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Located in Milwaukee, Wisconsin, Kinetic Sequence is a small Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Colorado Springs, CO
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Guardian Solutions, LLC is a web design agency. In Colorado Springs, Colorado, the team offers Web Design and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Sileby, England
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Splendid Apple Ltd is a SEO services firm. The Sileby, England-based firm was launched in 2011. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9São Paulo, Brazil
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Small web design agency Criação de Sites Fast Websites, is in São Paulo, Brazil and Osasco, Brazil. The team focuses on Web Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Green Bag Designs is an Advertising company. They are located in Charleston, South Carolina and have small team. They provide Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr2 - 9Tampa, FL
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Farmore Marketing is a Tampa, Florida-based branding agency. Their services include Branding and Content Marketing.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.4/40.019.4/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.8/40.019.4/20 Reviews9.8/10 Clients & Experience4.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.3/40.017.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.