Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2016, Connext Digital, LLC is an Advertising company. The small team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Digital Consulting Pros is a social media marketing firm launched in 2017. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2015, Optimize Media is a public relations agency. The small team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Vertex Visibility is a social media marketing agency. The agency is located in Las Vegas, Nevada. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kansas City, MO
Services provided
Launched in 2018, Yes! You Can, an Interactive Media & Marketing Agency is a branding agency. The team focuses on Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Miami, FL
Services provided
Founded in 2023, Emorejays is a small social media marketing firm located in Miami, Florida. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Buffalo, NY
Services provided
Social media marketing agency OktaSpeed was established in 2022. The small team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
OmniShopper & Co. Is a Market Research company. The Milano, Italy-based firm was established in 2018. Their services include Market Research and Pay Per Click.
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$5,000+Undisclosed10 - 49
Services provided
Reach Ecomm Inc., a small Content Marketing company, is headquartered in Toronto, Canada. The team offers Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr10 - 49Leeds, England
Services provided
SEO Company Leeds is a SEO company. Founded in 2004, the company is based in Leeds, England. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Reez Media, a small Advertising company, is based in Denver, Colorado. Their services include Advertising and Social Media Marketing.
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$5,000+Undisclosed10 - 49
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Conversion Optimization company Boring Marketing was launched in 2023. The agency provides Conversion Optimization and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Arion Marketing is a PPC agency founded in 2015. Their services include Pay Per Click and Web Design.
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Undisclosed< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
SEO Supremacy is a SEO company. Founded in 2022, the company provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Gorinchem, Netherlands
Services provided
SEO agency Heers specializes in Search Engine Optimization and Pay Per Click. They were launched in 2013.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Founded in 2015, Biz Marketing Pros is an Advertising company. Their team focuses on Advertising and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Monterrey, Mexico
Services provided
Mercanaut is a small social media marketing firm established in 2020. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
Launched in 2022, AmazeTech is a small New York, New York-based SEO agency. Their team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Launched in 2019, Trade Pulse Marketing is a small Sheridan, Wyoming-based Conversion Optimization company. Their team focuses on Conversion Optimization and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49
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Conversions is a social media marketing agency. They are located in Delhi, India, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Salford, England
Services provided
Prospa, a social media marketing company, was founded in 2020. The agency provides Social Media Marketing and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr10 - 49Irvine, CA
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Bitweaver Media is a small Irvine, California-based Marketing Strategy company. The team specializes in Marketing Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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Small SEO services firm Website Optimization, is in Ann Arbor, Michigan. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Small Conversion Optimization company Almost Illegal Ads, is located in Valley Springs, California. Their services include Conversion Optimization and Search Engine Optimization.
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$25,000+$200 - $300 / hr10 - 49Singapore, Singapore
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Mavendoer is a social media marketing firm headquartered in Singapore, Singapore and Bengaluru, India. Founded in 2018, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Robben Media is a Conversion Optimization company. The Cincinnati, Ohio-based agency was launched in 2018. Their team focuses on Conversion Optimization and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49L'viv, Ukraine
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Headquartered in L'viv, Ukraine, Spalah Agency is a small social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Bend, OR
Services provided
Located in Bend, Oregon, RicketyRoo Inc is a SEO company. They focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Madrid, Spain
Services provided
SEO services firm SeDigital is based in Madrid, Spain. Launched in 2015, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49London, Canada
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Digerati Labs Ltd, a small Digital Strategy company, is located in London, Canada. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Type A Media is a small London, England-based SEO services firm. Their services include Search Engine Optimization and Public Relations.
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$5,000+$25 - $49 / hr10 - 49New Brunswick, NJ
Services provided
In New Brunswick, New Jersey, Justo Consulting is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Silver Spring, MD
Services provided
Small social media marketing company Ecom Zenius, is located in Silver Spring, Maryland. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
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Moonoric is a small Toronto, Canada-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Lucknow, India, Digistar is a branding company. The team provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Gurugram, India
Services provided
Interactive Algo Pvt. Ltd. Is a Digital Strategy company. They are in Gurugram, India. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Ness Ziona, Israel
Services provided
Algo Digital is a SEO company. Their small team of employees is headquartered in Ness Ziona, Israel. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
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WorkFlow Media, a pay per click agency, was launched in 2019. The company offers Pay Per Click and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49Singapore
Services provided
Avitron Marke Pte Ltd is a small social media marketing firm headquartered in Singapore and Singapore. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Kanpur, India
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MDMA-Maverick Digital Marketing Academy is a small Digital Strategy company launched in 2014. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
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Established in 2024, Softdigilogix is a social media marketing firm. The company offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Preston, England
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SEO services firm Freedom Search Ltd is in Preston, England. Launched in 2010, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Łódź, Poland
Services provided
Unique SEO, a small SEO company, is located in Łódź, Poland. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Al mazaya enterprises is a web design company headquartered in Muscat, Oman. They offer Web Design and Web Development and were established in 2022.
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Undisclosed$25 - $49 / hr10 - 49
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Hi-Human Agency is an Advertising company. Their small team of employees is in Sydney, Australia and Bali, Indonesia. Their team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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Founded in 2024, Lead Generation Dubai is a social media marketing agency. The firm specializes in Social Media Marketing and Email Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49Puducherry, India
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Founded in 2007, Cherri DM | Leading Digital Marketing Agency | Pondicherry is a social media marketing agency. The firm specializes in Social Media Marketing and Search Engine Optimization.
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$75,000+< $25 / hr10 - 49
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In Lahore, Pakistan, Ecomoxygen is a small social media marketing firm. The team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Iligan City, Philippines
Services provided
Tap White Label, a SEO company, is in Iligan City, Philippines. They provide Search Engine Optimization and Content Marketing and were launched in 2021.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Advertising company AMZ Genesis was launched in 2016. The team focuses on Advertising and Marketing Strategy and is based in London, England.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.