Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr2 - 9
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Grōth Media, a web design company, was launched in 2017. The small team provides Web Design and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Content Marketing company Web Development USA was established in 2018. The team offers Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9
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Bestkeywordsmarketing.com is a small social media marketing agency. They provide Social Media Marketing and Custom Software Development and were established in 2005.
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$1,000+$25 - $49 / hr50 - 249
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See all 5 projectsVibuz Lab is a forward-thinking digital innovation firm specializing in transforming ideas into impactful digital solutions. With a focus on AI-driven development, web and mobile apps, and
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$1,000+$100 - $149 / hr50 - 249Jacksonville, FL
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See all 3 projectsWe Offer Professional and affordable solutions for all your website design, Mobile app Development, Corporate Branding and Digital Marketing Requirments . Let us know what you need or leave us a
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$1,000+$150 - $199 / hr50 - 249
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See all 2 projectsLegitxquad offers services in web development, search engine optimization, embroidery digitizing, and digital marketing solutions. Their clients consistently praise their technical expertise, timely execution, and responsive communication. Legitxquad is noted for delivering high-quality work within budget, achieving a significant increase in website traffic and organic search visibility, thereby exceeding client expectations.
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$1,000+$50 - $99 / hr50 - 249
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See all 2 projectsWelcome to Inticnia Global Services – Bangalore’s trusted partner in performance-driven digital marketing. We don’t just market brands — we craft lasting digital legacies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$25,000+$50 - $99 / hr1,000 - 9,999Hanoi, Vietnam
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See all 1 projectsNOVAON offers services in business and marketing optimization, customer experience enhancement, and digital transformation, primarily for the real estate sector. Reviews highlight their strong project management, innovative approach, and responsiveness, with room for improvement in communication transparency and response times. Their commitment to leveraging advanced technologies and strategies is particularly noted as a key strength.
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$1,000+< $25 / hr50 - 249Dubai, United Arab Emirates
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See all 1 projectsTOAZ Solution specializes in branding, website development, and SEO services. The reviews highlight their creative approach, attention to detail, and strong communication skills, all offered at a competitive price. Clients are notably impressed with their ability to enhance brand identity and consistently deliver quality results on time.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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See all 1 projectsTangence is a futuristic digital agency. We are proud descendants of Tangence Inc., our parent company, which has served many fortune 500 companies with absolute adeptness and skill. Tangence is a
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UndisclosedUndisclosed50 - 249New Delhi, India
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See all 1 projectsWAFI Media Marketing Solutions PVT LTD offers comprehensive digital marketing services, including PPC, social media management, website development, and lead generation through Google Ads and Facebook Ads. Reviews highlight their exceptional performance in exceeding lead generation targets, delivering projects ahead of schedule, and enhancing client sales and customer retention, with commendation for their supportive team and attention to detail.
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$1,000+Undisclosed50 - 249Delhi, India
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See all 1 projectsAt Promozione Branding Pvt. Ltd., we are not just another digital agency — we are your growth partners. With a mission to revolutionize the digital landscape, we specialize in turning brands into
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$1,000+Undisclosed50 - 249Bayrut, Lebanon
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See all 1 projectsIn January 2022, our visionary founder Ibrahim Younes officially launched IY Media. With a modest team of 5, we embarked on our digital marketing mission, serving clients both locally and across the
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
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See all 1 projectsThe HOTH is a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. We can help you scale your custom, quality link building & local citation building. Our 100%
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$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Revana Digital is a Content Marketing company founded in 1995. The team focuses on Content Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hr50 - 249London, England
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Accord Marketing, an Advertising company, was founded in 1988. The firm focuses on Advertising and Content Marketing, and is midsize.
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$10,000+$150 - $199 / hr50 - 249London, England
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Crimtan is an Advertising company founded in 2009. Located in London, England and Russia, the team specializes in Advertising and Branding.
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$25,000+$25 - $49 / hr50 - 249Halifax, Canada
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Headquartered in Halifax, Canada, VERB Interactive Inc. Is a midsize SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hrFreelancer
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Creatively-Yours Ltd is a Northamptonshire, England-based web design company. Launched in 2017, the team focuses on Web Design and Broadcast Video.
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$5,000+$100 - $149 / hr50 - 249Las Vegas, NV
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Localis is a Marketing Strategy company. The team offers Marketing Strategy and Pay Per Click, and the company is located in Las Vegas, Nevada.
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$10,000+$150 - $199 / hr50 - 249Leeds, England
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Advertising company Search Laboratory is in Leeds, England and London, England. They focus on Advertising and Search Engine Optimization and were established in 2005.
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$1,000+$50 - $99 / hr50 - 249Newark, NJ
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VJG Interactive is a Newark, New Jersey-based application development firm. The team specializes in Mobile App Development and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Chicago, IL
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Founded in 2012, All Campus is a midsize graphic design company. Their services include Graphic Design and Market Research.
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$10,000+$150 - $199 / hr50 - 249Salford, England
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Based in Salford, England, Media Agency Group is an Advertising company. They focus on Advertising and Public Relations and were established in 2012.
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$5,000+$100 - $149 / hr50 - 249Framingham, MA
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Stone Temple Consulting is a web design company. They are headquartered in Framingham, Massachusetts, and their services include Web Design and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Split, Croatia
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Founded in 2007, SeekandHit is a midsize Split, Croatia-based pay per click company. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Clackamas, OR
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Launched in 2010, Global Media Solutions is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Gloucester, England
Services provided
Journey, an Email Marketing company, was founded in 2007. The firm focuses on Email Marketing and Pay Per Click, and is midsize.
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$1,000+$25 - $49 / hr50 - 249Sofia, Bulgaria
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Internovus is a Sofia, Bulgaria-based Marketing Strategy company. The team provides Marketing Strategy and Media Planning & Buying.
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$1,000+$25 - $49 / hr50 - 249Chandigarh, India
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PPC Champ, a Conversion Optimization company, was established in 2010. The midsize team provides Conversion Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249
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Midsize Digital Strategy company Digital group, is in Madrid, Spain. The team focuses on Digital Strategy and Branding.
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$10,000+$100 - $149 / hr50 - 249
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Idweaver is a Digital Strategy company in Brussels, Belgium. They offer Digital Strategy and Email Marketing and were established in 2004.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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SEO services firm Redrock DigiMark is based in Noida, India and Dover, Delaware. Launched in 2011, the team focuses on Search Engine Optimization and AR/VR development.
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$5,000+$100 - $149 / hr50 - 249München, Germany
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In München, Germany, Affilinet is an Advertising company. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Jakarta Pusat , Indonesia
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Launched in 2009, DGtraffic Indonesia is a midsize Digital Strategy company based in Jakarta Pusat , Indonesia. Their team specializes in Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249San Isidro, Peru
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Ingenia Peru is an Advertising company. Their midsize team is located in San Isidro, Peru. Their services include Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249Medellín, Colombia
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Arkix S.A. Is a CRM consulting and SI company established in 2005. Their team provides CRM consulting and SI and E-Commerce Development.
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UndisclosedUndisclosedFreelancerClovis, CA
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Ashmith.com is a web design company. The team focuses on Web Design and Search Engine Optimization, and the company is based in Clovis, California.
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UndisclosedUndisclosed1,000 - 9,999Seoul, South Korea
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Yello Digital Marketing is a Digital Strategy company. They are based in Seoul, South Korea. Their team provides Digital Strategy and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Digital Pondith is a Content Marketing company headquartered in Dhaka, Bangladesh. They focus on Content Marketing and Digital Strategy and were founded in 2014.
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UndisclosedUndisclosed50 - 249Boston, MA
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Event Marketing company 451 Agency was launched in 2004. The agency offers Event Marketing and Public Relations, and is midsize.
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UndisclosedUndisclosed50 - 249
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K Logic is an user experience design company established in 2006. The team offers UX/UI Design and Content Marketing and is headquartered in Israel.
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UndisclosedUndisclosed50 - 249Cairo, Egypt
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IMeSolutions is a midsize PPC company founded in 2008. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
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PurpleClick Media Pte Ltd, a midsize Advertising company, is based in Singapore, Singapore. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Randburg, South Africa
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Established in 2007, 3 Way Marketing is a midsize Digital Strategy company in Randburg, South Africa. Their team offers Digital Strategy and Email Marketing.
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UndisclosedUndisclosed50 - 249Umhlanga, South Africa
Services provided
Conversation LAB is an user experience agency. They are in Umhlanga, South Africa and have midsize team of experts. Their services include UX/UI Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerSingapore, Singapore
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Founded in 2017, Adscelerate Marketing, a small pay per click agency, is in Singapore, Singapore. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Glasgow, Scotland
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Founded in 2014, Twogether is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosed50 - 249Portland, OR
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Metropolitan Group Oregon is a branding company. They were launched in 1989, and their services include Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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SMEGoWeb, a midsize pay per click agency, is based in. The team focuses on Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.