Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed50 - 249Boulogne-Billancourt, France
Services provided
The Eskimoz Agency is a SEO company. They are based in Boulogne-Billancourt, France and Madrid, Spain and have midsize team. They focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Mansfield, TX
Services provided
Promote Your Website, a social media marketing firm, is headquartered in Mansfield, Texas. The team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed50 - 249Bedford, England
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Headquartered in Bedford, England, Receptional is a midsize social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hrFreelancerBudapest, Hungary
Services provided
Founded in 2022, Török Balázs is a Marketing Strategy company. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed50 - 249East Providence, RI
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D3, Inc. Is an East Providence, Rhode Island-based social media marketing company. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Melville, NY
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Launched in 1996, Didit.com is a Content Marketing company. The team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Menlo Park, CA
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InboundLabs is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click and is headquartered in Menlo Park, California.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed50 - 249Barcelona, Spain
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Located in Barcelona, Spain and Madrid, Spain, Rocket Digital is an Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249London, England
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The Edge Picture Company is a video production agency. Founded in 1991, the team offers Video Production and Social Media Marketing. The agency is in London, England.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed50 - 249London, England
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Video production company INNOCEAN UK specializes in Video Production and Social Media Marketing. They were launched in 2005.
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UndisclosedUndisclosed50 - 249Massapequa Park, NY
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Codea Technologies Inc. Qatar is a midsize social media marketing agency established in 2007. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Stratford, NJ
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Spneedel Technologies, Inc. Is a PPC agency. Established in 2018, the agency is in Stratford, New Jersey. Their team focuses on Pay Per Click and Recruitment Process Outsourcing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Bluechip Digital is a midsize Content Marketing company established in 2012. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Machelen, Belgium
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Headquartered in Machelen, Belgium, Ariad Belgium is a midsize pay per click agency. The team provides Pay Per Click and CRM consulting and SI.
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UndisclosedUndisclosed50 - 249Whitby, Canada
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Geekspeak Commerce is a Whitby, Canada-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Kolkata, India
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Soft Tech Digi Media is a social media marketing company established in 2018. In Kolkata, India, the team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Romario Martin LLC is a social media marketing company launched in 2015. The small team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Gurugram, India
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Ads Optimiser Private Limited is a Gurugram, India-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Sahibzada Ajit Singh Nagar, India
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Headquartered in Sahibzada Ajit Singh Nagar, India, Blue Mile Digital is a social media marketing company. They offer Social Media Marketing and Email Marketing and were launched in 2021.
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UndisclosedUndisclosed50 - 249Ahmedabad, India
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Social media marketing company Plusply Digital is in Ahmedabad, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Lahore, Pakistan
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DigitSol is a social media marketing firm. The Lahore, Pakistan-based company was launched in 2017. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancer
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Rex Technologies is a web development company. Launched in 2022, their team focuses on Web Development and Mobile App Development.
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$5,000+$50 - $99 / hr50 - 249
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Social media marketing agency freelance digital marketer in calicut-jubinafaslu.com was founded in 2024. The team offers Social Media Marketing and Email Marketing and is based in.
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UndisclosedUndisclosed50 - 249Jacksonville, FL
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Cheric Information Network Technologies Pvt. Ltd. Is a Jacksonville, Florida-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Honolulu, HI
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Koolden Digital Solutions is a Honolulu, Hawaii-based social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2018.
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UndisclosedUndisclosed50 - 249Bakersfield, CA
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Book Publish Pro, a pay per click agency, is located in Bakersfield, California. The team focuses on Pay Per Click and Print Design.
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UndisclosedUndisclosed50 - 249Blackfoot, ID
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Spot On Solutions LLC is a public relations firm. Based in Blackfoot, Idaho, their midsize team specializes in Public Relations and Social Media Marketing. The company was founded in 2012.
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$1,000+$25 - $49 / hr50 - 249
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Located in , Upstore Digital Services is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
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PLETHORA IT & HR SOLUTIONS, a social media marketing firm, is based in Ahmedabad, India. Established in 2018, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed1,000 - 9,999Ahmedabad, India
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Riddhi Corporate Services Limited is an Ahmedabad, India-based Content Marketing company. Established in 2010, the team offers Content Marketing and Search Engine Optimization.
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$25,000+$200 - $300 / hr50 - 249Carmel-by-the-Sea, CA
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CCR Growth is a midsize Content Marketing company headquartered in Carmel-by-the-Sea, California. The team specializes in Content Marketing and Conversion Optimization.
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$5,000+$25 - $49 / hr50 - 249Brooklyn, NY
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Metacule, a social media marketing agency, was launched in 2018. The midsize team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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Established in 2014, Gadsly is a midsize social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Gandhinagar, India
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Social media marketing company Socialee - Digital Marketing Agency was launched in 2014. The midsize team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Cybernext Private Limited is a Mohali , India-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Kaysville, UT
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Scroll, a midsize social media marketing agency, is headquartered in Kaysville, Utah. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249
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Branding company Prime Publishing House was launched in 2016. The team focuses on Branding and Pay Per Click and is headquartered in New York, New York and New York, New York.
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UndisclosedUndisclosed50 - 249London, England
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Founded in 2007, Smarter Ecommerce (smec) is a midsize e-commerce development company. Their services include E-Commerce Development and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Bengaluru, India
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Established in 2005, Brands2be is a midsize social media marketing company in Bengaluru, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249South TSIM SHA TSUI, Hong Kong
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Speedx Agency is a South TSIM SHA TSUI, Hong Kong-based Marketing Strategy company. Established in 2023, the team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Social media marketing company Activ Digital Marketing was established in 2008. The agency offers Social Media Marketing and Email Marketing, and is midsize.
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$1,000+$25 - $49 / hr50 - 249Gandhinagar, India
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Shivohm, a social media marketing firm, was established in 2018. Located in Gandhinagar, India, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Boston, MA
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Social media marketing agency Tier 11 specializes in Social Media Marketing and Pay Per Click. They were founded in 2008.
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$25,000+$25 - $49 / hr50 - 249
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Leadz Experts is a branding agency. In Dover, Delaware, their team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Indore, India
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Xtrim Digitech Pvt Ltd offers services in local SEO optimization and Google My Business management. Clients report significant improvements in online visibility, search rankings, and customer engagement, attributing success to Xtrim Digitech's proactive project management and tailored solutions. The company receives praise for its expertise, responsiveness, and effective communication, with suggestions for further value through additional industry trend insights.
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$1,000+Undisclosed50 - 249
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Contlo AI is a midsize Email Marketing company located in Newark, Delaware. The team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249New York, NY
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Umbrella Local is a branding company. They are headquartered in New York, New York and have midsize team. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999
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Rivercity Marketing is a branding company founded in 1996. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Gilbert, AZ
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Good Vibe Squad Marketing, a PR agency, was established in 2016. Based in Gilbert, Arizona, the team specializes in Public Relations and Digital Strategy.
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UndisclosedUndisclosed50 - 249Grand Rapids, MI
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ZeroSum is an Advertising company. Located in Grand Rapids, Michigan, their team provides Advertising and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.