Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed50 - 249Orlando, FL
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Net Conversion is a midsize Digital Strategy company. Launched in 2007, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boca Raton, FL
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Bfw Advertising is a midsize Boca Raton, Florida-based Advertising company. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosedFreelancerLong Beach, NY
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Launched in 2016, Island Digital Marketing, LLC is a pay per click company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boca Raton, FL
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Direct Marketing company Worldata Group focuses on Direct Marketing and Social Media Marketing. They are in Boca Raton, Florida.
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UndisclosedUndisclosed50 - 249Anaheim, CA
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Channel Bakers is a social media marketing company. Their team is headquartered in Anaheim, California. The agency provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Fremont, CA
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SPIN Strategy is an Email Marketing company established in 2014. The company focuses on Email Marketing and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Reputation Rehab is a midsize Los Angeles, California-based social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed50 - 249Orlando, FL
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We Are Kymera is a Direct Marketing company founded in 2002. Their team provides Direct Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dublin, Ireland
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Journal Media is a midsize Advertising company launched in 2010. Their team focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed50 - 249Tullamore, Ireland
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Midlands 103 is a midsize media planning & buying agency. They provide Media Planning & Buying and Advertising and were established in 1990.
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UndisclosedUndisclosed50 - 249West Palm Beach, FL
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Hubbard South Florida is a midsize West Palm Beach, Florida-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Surry Hills, Australia
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Advertising company Pedestrian Group is in Surry Hills, Australia and Cremorne, Australia. Launched in 2005, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Tel Aviv-Yafo, Israel
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BIScience, an Advertising company, was launched in 2009. Located in Tel Aviv-Yafo, Israel and Artarmon, Australia, the team offers Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999City of London, England
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IProspect is an Advertising company founded in 1996. The agency focuses on Advertising and Social Media Marketing, and is large.
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UndisclosedUndisclosed50 - 249Kyiv, Ukraine
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Aweb.ua is a Content Marketing company established in 2006. The team offers Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Carnot-Moon, PA
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VIQTORY is a Carnot-Moon, Pennsylvania-based Content Marketing company. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Philadelphia, PA
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Advertising company 360 Media was founded in 2003. The midsize team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249South Brisbane, Australia
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CitrusAd is a PPC company. They are based in South Brisbane, Australia and City of London, England. Their team provides Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Berlin, Germany
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YOC is an Advertising company. They offer Advertising and Branding and are based in Berlin, Germany and Warszawa, Poland.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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Yieldbird is an Advertising company. Located in Warszawa, Poland, their team offers Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249City of London, England
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Nano Interactive is an Advertising company. They were established in 2014, and their services include Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249Madrid, Spain
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Branding agency Arkeero offers Branding and Email Marketing. They are headquartered in Madrid, Spain.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Hype Infotech is a social media marketing agency. Founded in 2017, the company is in Las Vegas, Nevada. Their team offers Social Media Marketing and Email Marketing.
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$1,000+$200 - $300 / hrFreelancerKuala Lumpur, Malaysia
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Faiz Azizan - SEO & Google Ads Consultant is a small SEO agency. Founded in 2014, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Colorado Springs, CO
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Media planning & buying agency The Harman Media & Marketing Group is headquartered in Colorado Springs, Colorado. The team provides Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed50 - 249Westport, CT
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Ferocious Digital is a social media marketing firm launched in 2009. The agency specializes in Social Media Marketing and Search Engine Optimization, and is midsize.
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UndisclosedUndisclosed50 - 249Dover, DE
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Public relations firm AdCortex - Digital Marketing is based in Dover, Delaware. Their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Jakarta, Indonesia
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GetFound | Data Driven Growth Agency is a Jakarta, Indonesia-based SEO agency. They provide Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boca Raton, FL
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Patientize Digital Marketing, a branding company, specializes in Branding and Social Media Marketing. The firm is in Boca Raton, Florida.
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$75,000+$50 - $99 / hr50 - 249Noida, India
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Garage Collective Agency is a midsize social media marketing company. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2024.
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UndisclosedUndisclosed50 - 249
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SEO services firm Velocity Software Solutions Private Limited is based in Churchville, Pennsylvania. Founded in 2006, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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BAD Marketing is an Email Marketing company. Based in Alpharetta, Georgia, the firm was established in 2015. Their team provides Email Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Baltimore, MD
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PixelUS Digital is a social media marketing company. Their midsize team is located in Baltimore, Maryland and Baltimore, Maryland. Their services include Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr50 - 249Ho Chi Minh, Vietnam
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Terus Technology is a social media marketing firm headquartered in Ho Chi Minh, Vietnam. They offer Social Media Marketing and Search Engine Optimization and were launched in 2023.
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$1,000+$25 - $49 / hr50 - 249
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SEO agency Brainpulse Technologies Pvt. Ltd. Was established in 1999. The agency provides Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249
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Finixio Digital, a social media marketing agency, was launched in 2022. The agency offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Kozhikode, India
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Haris&Co. Is a branding firm. The team is based in Kozhikode, India, and their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Pune, India
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Amplicomm Solutions Pvt. Ltd. Is a Pune, India-based social media marketing agency. Established in 2021, the team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed50 - 249
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Freelancer Moynul is a SEO company. They are in New York City, New York. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Established in 2020, Advertising Networks is a midsize Advertising company. Their services include Advertising and Branding.
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$10,000+$50 - $99 / hr50 - 249Patna, India
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Bridge2busines is a social media marketing firm founded in 2000. The company focuses on Social Media Marketing and Pay Per Click, and is midsize.
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UndisclosedUndisclosedFreelancerLiverpool, England
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Amore Digital is a small Liverpool, England-based social media marketing company. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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PSM Digital Agency, a social media marketing agency, offers Social Media Marketing and Content Marketing. The company is located in Doreen, Australia.
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UndisclosedUndisclosed50 - 249Henderson, NV
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Affiliate Marketing company Red Dog Media offers Affiliate Marketing and Conversion Optimization. They were established in 2007.
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UndisclosedUndisclosed50 - 249Kraków, Poland
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Voluum, a midsize Affiliate Marketing company, is based in Kraków, Poland. Their services include Affiliate Marketing and Social Media Marketing.
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$1,000+$300+ / hr50 - 249London, England
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UK SEO Firm is a SEO agency. They were founded in 2016, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Boston, MA
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Teikametrics is a SEO services firm. Their team is headquartered in Boston, Massachusetts and focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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SearchMiners, a social media marketing agency, is based in Las Vegas, Nevada. They provide Social Media Marketing and Conversion Optimization and were launched in 2023.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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BITBOLD IT, a branding company, is located in Toronto, Canada and Sheffield, England. Founded in 2011, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Liverpool, England
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Cheetah Media | SEO Agency, a Content Marketing company, offer Content Marketing and Search Engine Optimization. They were established in 2014.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.