Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr50 - 249Fort Lauderdale, FL
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Founded in 2011, Ringo Media is a midsize social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
Services provided
Clix - Marketing Agency Vancouver is a social media marketing agency. Headquartered in BC, Canada, the team specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed50 - 249
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Maestro Design Agency is an Advertising company. Launched in 1995, their team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Sanky Communications is a Direct Marketing company. Their midsize team is based in New York, New York. Their services include Direct Marketing and Market Research.
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$5,000+$50 - $99 / hr50 - 249Noida, India
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Working Weekends is a social media marketing agency. The Dubai, United Arab Emirates-based team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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ADIV, a PPC agency, was founded in 2023. In delhi, India, the team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Oakland Park, FL
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Direct Marketing company Veterinary Marketing is based in Oakland Park, Florida. They specialize in Direct Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed50 - 249Mumbai, India
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Togglehead Digital Private Limited, a branding company, specializes in Branding and Media Planning & Buying. The firm is in Mumbai, India.
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$5,000+$100 - $149 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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Located in Sahibzada Ajit Singh Nagar, India, ThinkNEXT Technologies Private Limited is a pay per click agency. Their services include Pay Per Click and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr50 - 249
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Prime Publishing Press, a social media marketing company, was founded in 2021. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Miami Beach, FL
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Oxford Classic Publishers is a pay per click company established in 2016. The team focuses on Pay Per Click and Print Design.
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$50,000+$150 - $199 / hr50 - 249
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Founded in 2000, Murray Miller Digital Marketing Expert is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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Agent Extra is a branding agency established in 2016. The team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Paris, France
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247 Marketing Agency is a midsize branding agency. Launched in 2016, the team offers Branding and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Secunderabad, India
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Launched in 2019, Mastermade Business Innovations is a social media marketing company. The team offers Social Media Marketing and Search Engine Optimization and is in Secunderabad, India.
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UndisclosedUndisclosed50 - 249
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London Bridge Performance Media is a San Diego, California-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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E-patang is a social media marketing firm. In Lucknow, India, the firm was launched in 2020. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249Pune, India
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Established in 2025, Capernaum Solutions Pvt. Ltd is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization and is based in Pune, India.
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UndisclosedUndisclosed50 - 249
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Best Certificate Attestation in UAE | Ascent Attestation is a branding agency established in 2000. The team offers Branding and Pay Per Click and is based in Dubai, United Arab Emirates.
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$1,000+< $25 / hr50 - 249
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Based in Frisco, Texas, amz automation experts is a Digital Strategy company. They offer Digital Strategy and Search Engine Optimization and were established in 2018.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Founded in 2016, Clickies is a midsize Digital Strategy company based in Los Angeles, California. Their team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249
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Midsize social media marketing company Chaotic Jack, is located in New Delhi, India and New Delhi, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed1,000 - 9,999
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Digital Bharat is a Digital Strategy company. Founded in 2020, their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Based in Dubai, United Arab Emirates and Lahore, Pakistan, Neoline Logic is a midsize SEO agency. The team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr50 - 249
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RankaSpect is a Noida, India-based SEO company. They specialize in Search Engine Optimization and Pay Per Click and were established in 2015.
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$1,000+$50 - $99 / hr50 - 249
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SEO services firm FluxSEO Pro is based in Arlington, Texas. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249
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MohJay Infotech Pvt Ltd is a social media marketing agency. They are in Ludhiana, India and Jaipur, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hrFreelancerPalma, Spain
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DANKEHANKE is a SEO company. The firm is in Palma, Spain. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Aurora, IL
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DigitMarketUS is a social media marketing firm launched in 2023. The team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr50 - 249Noida, India
Services provided
Adcliq360 is a branding agency based in Noida, India. They provide Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Kathmandu, Nepal
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Established in 2013, Mega Web Link is a social media marketing company. The midsize team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
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PanaClicks is a social media marketing agency headquartered in Sheboygan, Wisconsin. The team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
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ProximaDots, an Advertising company, provide Advertising and Social Media Marketing. They were founded in 2015.
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$1,000+$50 - $99 / hr50 - 249
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HighwayToTop, a midsize SEO company, is headquartered in Almaty, Kazakhstan. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Fort Lauderdale, FL
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Established in 2018, TechInvadors is a midsize social media marketing agency headquartered in Fort Lauderdale, Florida. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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Digital Marketing and Advertising Agency is a social media marketing firm. They were founded in 2010 and specialize in Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249
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Amazesst is a Conversion Optimization company. Established in 2018, the firm specializes in Conversion Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr50 - 249Las Vegas, NV
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Founded in 2017, AAMP Agency is a branding company. The team focuses on Branding and Pay Per Click and is located in Las Vegas, Nevada.
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$1,000+$50 - $99 / hr50 - 249
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Caasto is a SEO company. Established in 2017, the company is based in New Delhi, India. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249
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WeMarket is a Digital Strategy company established in 2013. The agency specializes in Digital Strategy and Social Media Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249
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Launched in 2025, Ink n Alloy is a midsize social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Code 9 Web Studios, a SEO agency, is headquartered in Los Angeles, California. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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Founded in 2000, Lawsyst is a SEO services firm. The team provides Search Engine Optimization and Pay Per Click and is based in Leicester, England.
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$10,000+$100 - $149 / hr50 - 249
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Digimaverix, an Advertising company, was launched in 2015. The team offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Toronto, Canada
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Social media marketing firm Toronto Web Development specializes in Social Media Marketing and Search Engine Optimization. They are based in Toronto, Canada.
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Undisclosed$50 - $99 / hr50 - 249
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ASL AGENCY BD is a Digital Strategy company. The Feni, Bangladesh-based agency offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
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Unik Art LLP is a SEO agency established in 2014. The agency focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$25 - $49 / hr50 - 249
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Techronics AI is a Digital Strategy company. Headquartered in Frisco, Texas, the firm provides Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249
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Neighbors Agency is a branding firm. Launched in 2019, the agency is headquartered in Bangkok, Thailand. Their team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Oakville, Canada
Services provided
Branding company Sprint Digital was launched in 2021. Based in Oakville, Canada, the team focuses on Branding and Search Engine Optimization.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.