Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Located in Nottingham, England, Landingnet is a PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Makermet Creative, a small branding agency, is in Nottingham, England. The team focuses on Branding and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Long Eaton, England
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HeartCMS is a branding company. They are in Long Eaton, England. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Bridgford, England
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Cosmetic Digital is a West Bridgford, England-based Email Marketing company. They specialize in Email Marketing and Pay Per Click and were launched in 2005.
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UndisclosedUndisclosed10 - 49Clifton, England
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Value Web Designs is a web design company. The team is located in Clifton, England, and their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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House Studio is a branding company founded in 2011. The team focuses on Branding and E-Commerce Development and is in Bogotá, Colombia.
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UndisclosedUndisclosed10 - 49Rosario, Argentina
Services provided
Founded in 2016, Go Digital Rosario is an Email Marketing company. The team specializes in Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed10 - 49Leipzig, Germany
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Headquartered in Leipzig, Germany, Adseed is a small Affiliate Marketing company. Their services include Affiliate Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
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Web design agency Raddar Digital was launched in 2000. The team focuses on Web Design and Pay Per Click and is headquartered in Goiânia, Brazil.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Deerfield Beach, FL
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TEC Consulting, LLC is an Email Marketing company. The Deerfield Beach, Florida-based company was established in 2014. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Alacant, Spain
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PPC company Grupo Enfoca was founded in 2001. The company provides Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49
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LA Consilium is a graphic design company. Their small team is based in Reston , Virginia. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Viva! Conversión is a Digital Strategy company. Founded in 2017, the agency specializes in Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Key Principles is a Content Marketing company. Their small team is located in Nottingham , England. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Founded in 2017, Vendo is a small UX company. Their services include UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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ZaV Group is a small UX company established in 2009. Their services include UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed10 - 49München, Germany
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Webhelps! is a small public relations firm based in München, Germany. Their services include Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Caldwell, TX
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Taylored Ideas is an Email Marketing company. Based in Caldwell, Texas, the firm was established in 2010. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hucknall, England
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Stag Communications is a PR company launched in 2014. Their team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Logic Digital is a Content Marketing company based in Nottingham, England. They offer Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Beeston, England
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Headquartered in Beeston, England, Creationz Marketing is a Content Marketing company. They specialize in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Ilkeston, Nottingham–Derby Metropolitan Area, England
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Located in Ilkeston, Nottingham–Derby Metropolitan Area, England, Redcar Design is a small branding company. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Sheffield, England
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Small SEO company Quadd, is located in Sheffield, England. Their services include Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49Plovdiv, Bulgaria
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Located in Plovdiv, Bulgaria, Page Rules LTD is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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Vision Global Marketing, a small Digital Strategy company, is located in Bogotá, Colombia. The team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Coral Springs, FL
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Content Marketing company Orient SEM was launched in 2017. The firm specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Sheffield, England
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Mantra Media is a Sheffield, England-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
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Web design agency Simplifi Technologies was launched in 2014. The firm specializes in Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
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Capisco Marketing is a graphic design agency. Launched in 2012, the agency offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Garden Grove, CA
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Web SoCal, Inc. Is a small e-commerce development firm. Established in 2010, the team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Rehovot, Israel
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PPC agency SEO Creative LTD was established in 2009. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bet Shemesh, Israel
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Anglo Media is an Email Marketing company. The team focuses on Email Marketing and Search Engine Optimization and is based in Bet Shemesh, Israel.
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UndisclosedUndisclosed10 - 49Medellín, Colombia
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Mirata Media is a small Email Marketing company based in Medellín, Colombia. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Santa Barbara, CA
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Digital Performance Marketing Group is a Santa Barbara, California-based Advertising company. The team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Sacramento, CA
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Sagent, an Advertising company, was established in 2004. The small team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Established in 2008, SADAF Technology Development is a small web design company. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Convert2Media is an Advertising company. They are in Orlando, Florida, and their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Gedling, England
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WeBoost is a Content Marketing company. They were founded in 2013 and provide Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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Pay per click company SEO.com.pk is based in Lahore, Pakistan. Established in 2004, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49București, Romania
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MoloSo Agency, a Conversion Optimization company, was established in 2014. The team provides Conversion Optimization and Digital Strategy and is headquartered in București, Romania.
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UndisclosedUndisclosed10 - 49Cedar Park, TX
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Search Pros is an Email Marketing company. Founded in 2010, the agency is located in Cedar Park, Texas. Their team specializes in Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Point Pleasant Beach, NJ
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Established in 1993, NuWav Marketing is a small e-commerce development firm in Point Pleasant Beach, New Jersey. Their team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed10 - 49#404A Wall, NJ
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Content Marketing company Hexnet Digital Marketing was established in 1998. The team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Toms River, NJ
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Launched in 2013, nj.digital, a small e-commerce development firm, is located in Toms River, New Jersey. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Miami, FL
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ZenChange Marketing is a web design agency. They were founded in 2002 and focus on Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Clark, NJ
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Advertising company FB Digital was established in 1994. The team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Alma, Canada
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Small software development company Eckinox, is located in Alma, Canada. The team provides Custom Software Development and Branding.
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UndisclosedUndisclosed10 - 49Menlo Park, CA
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Continuum Global is an Email Marketing company. Their team is located in Menlo Park, California. The firm focuses on Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Be'er Sheva, Israel
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ROI Escalator is a pay per click company launched in 2010. The agency focuses on Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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Advertising company Rana Technologies. Was established in 2006. Headquartered in Lahore, Pakistan, the team focuses on Advertising and Mobile App Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.