Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49Dublin 4, Ireland
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Conversion Optimization company Tinderpoint was established in 2002. The company provides Conversion Optimization and Public Relations.
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UndisclosedUndisclosed10 - 49Bnei Brak, Israel
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Based in Bnei Brak, Israel, WebGroup is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Ramat Gan, Israel
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Globaltrafficmedia Ltd. Is a PPC agency. The team offers Pay Per Click and Branding, and the firm is based in Ramat Gan, Israel.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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RYNO Strategic Solutions, LLC, a PPC agency, is in Phoenix, Arizona. They offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Success Engine, a Content Marketing company, is headquartered in Mesa, Arizona. The team focuses on Content Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Faisalabad, Pakistan
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Established in 2006, The Globe Tech is a Digital Strategy company. The team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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Onewood is an e-commerce development firm. Headquartered in Lahore, Pakistan, their team provides E-Commerce Development and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed10 - 49Batavia, IL
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Overtake Digital, a Content Marketing company, was established in 2017. The team provides Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
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In Montevideo, Uruguay, Verne is a small Advertising company. The team focuses on Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Imature is a branding agency. They offer Branding and Email Marketing and are in Bari, Italy.
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UndisclosedUndisclosed10 - 49Hawthorne, NY
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Corporate Photography company ApricotLaw (Hawthorne, New York) is based in Hawthorne, New York. Their services include Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Aproweb is an Email Marketing company. They were founded in 2005, and their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dublin 14, Ireland
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WebResults.ie is a Conversion Optimization company launched in 2007. The small team provides Conversion Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Headquartered in Chandler, Arizona, Green Growth Marketing, LLC is a small Email Marketing company. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Boulder SEO is a small Boulder, Colorado-based Advertising company. The team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Advertising company Adasto Communication is based in Milano, Italy. The team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Bari, Italy
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I-factory is a custom software development company in Bari, Italy. Their services include Custom Software Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Mansfield, Nottingham-Derby Metropolitan Area, England
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SF Media is a web design company. In Mansfield, Nottingham-Derby Metropolitan Area, England, their team focuses on Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49New Albany, OH
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Catchweight is an Advertising company. They are headquartered in New Albany, Ohio and have small team. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
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IT managed services company NST-Group was established in 2005. The team offers IT managed services and Pay Per Click and is in Montevideo, Uruguay.
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UndisclosedUndisclosed10 - 49Columbus, OH
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Park Bench Digital is an Email Marketing company headquartered in Columbus, Ohio. They specialize in Email Marketing and Pay Per Click and were established in 2011.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Digital Knockout, a PPC company, is in Sydney, Australia and Prahran, Australia. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Pay per click agency Variance Marketing is headquartered in Toronto, Canada. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Teddington, England
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The Bright Click is a Digital Strategy company. The Teddington, England-based team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Best Practice Media is an Advertising company. Their team is in Austin, Texas. The agency offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Manasquan, NJ
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Launched in 2009, Wingman Planning is a PPC agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Spearfish, SD
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REV7 is a PPC agency. Based in Spearfish, South Dakota, their small team focuses on Pay Per Click and Search Engine Optimization. The firm was launched in 2016.
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UndisclosedUndisclosed10 - 49Millbrae, CA
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Social media marketing agency Performance Media Marketing provides Social Media Marketing and Advertising. They were founded in 2008.
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UndisclosedUndisclosed10 - 49Milano, Italy
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CrowdM Italy is an Advertising company headquartered in Milano, Italy. Their services include Advertising and Artificial Intelligence.
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UndisclosedUndisclosed10 - 49New York, NY
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JoshMeah.com | Marketing Agency NYC is a graphic design agency. Based in New York, New York, the agency specializes in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Norwalk, CA
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Pay per click agency Pantera Digital Media was established in 2009. The firm offers Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Williamsburg, MI
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Email Marketing company Lett Direct, Inc. Is located in Williamsburg, Michigan. They provide Email Marketing and Affiliate Marketing and were launched in 1995.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Launched in 2013, UPtimization is a branding company. The small team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Pronto Studios is a website development firm. Their team is located in Bari, Italy. The firm offers Web Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orange, CA
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EverythingOnline LLC is a Conversion Optimization company. Established in 2010, the firm is headquartered in Orange, California. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Milton, VT
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Established in 2009, VivioSites is a small PPC company. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bitonto, Italy
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Comma3 is an Advertising company. Their small team of employees is headquartered in Bitonto, Italy. Their team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Established in 2019, SEO Performance is a SEO services firm. Located in Bari, Italy, the team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Jcom Italia, a small Advertising company, is based in Bari, Italy. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Mobile & App Marketing company Digital Colmena specializes in Mobile & App Marketing and Pay Per Click. They are based in Bari, Italy.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Socialware is an Advertising company. Their small team is in Bari, Italy and provides Advertising and Email Marketing. The firm was established in 2009.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Propel Marketing Group, a branding company, was founded in 2002. They specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Social Ally Media is a branding firm. They are headquartered in Scottsdale, Arizona. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Founded in 1992, seedleSs media is a public relations agency. The small team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Established in 2015, Upkeep Media Inc. Is a Content Marketing company. The small team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Parramatta, Australia
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Clixpert Pty Ltd, a small PPC agency, is in Parramatta, Australia. Their services include Pay Per Click and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Bremen, Germany
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Small Content Marketing company 42DIGITAL, is in Bremen, Germany. Their services include Content Marketing and Market Research.
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UndisclosedUndisclosed10 - 49Bremen, Germany
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Jung&Billig is an e-commerce development company. The Bremen, Germany-based company was founded in 2016. Their team specializes in E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fuengirola, Spain
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SEM SEO y Más is a small Cybersecurity company established in 2013. Their services include Cybersecurity and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49
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Mobile app development company Shard was launched in 2009. The small team focuses on Mobile App Development and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.