Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49
Services provided
Zumax Digital Marketing is a Pulau Pinang, Malaysia-based branding agency. Established in 2019, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Richmond Hill, Canada
Services provided
Pixelsweaver is a small branding firm headquartered in Richmond Hill, Canada. The team offers Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+Undisclosed10 - 49Graz, Austria
Services provided
KPTN Marketing OG is a social media marketing firm. Launched in 2020, their team specializes in Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49
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TechDr is a small Hyderabad, India-based social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Faisalabad, Pakistan
Services provided
Sol Tekkers is a SEO company. The team is based in Faisalabad, Pakistan, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Honoc, a small social media marketing company, is located in New Delhi, India. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Testing review, an artificial intelligence company, specialize in Artificial Intelligence and Search Engine Optimization. They were founded in 2015.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
Services provided
The Shark Web Inc. Is a social media marketing firm. They specialize in Social Media Marketing and Conversion Optimization and were launched in 2016. The firm is in Brooklyn, New York.
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$5,000+Undisclosed10 - 49
Services provided
Twenty8 Marketing is a SEO agency. Founded in 2022, the agency focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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Undisclosed< $25 / hr10 - 49
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R-Digiwebs is a small Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2010.
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$1,000+$25 - $49 / hr10 - 49
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Tolk Agency is an Advertising company. The Dnipro, Ukraine-based team provides Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Hungry Digital is a social media marketing agency. They are headquartered in Sao Paulo, Brazil, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2020, Sun Software is a SEO company. Located in Multan, Pakistan, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Fifth Shield is a small New Delhi, India-based SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Launched in 2021, Giant Tech is a Direct Marketing company. Headquartered in Dhaka, Bangladesh, the team offers Direct Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Hamburg, Germany
Services provided
Inno ONE, a branding agency, offers Branding and Marketing Strategy. The agency is based in Hamburg, Germany.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
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Founded in 2020, Digital Innovation Junction is a branding company. The firm offers Branding and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49Amravati, India
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TechnoWinies IT Solutions is a small Amravati, India-based social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cardiff, Wales
Services provided
PXA Marketing Limited, a small social media marketing agency, is headquartered in Cardiff, Wales. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Amerify is an Advertising company. Their small team of employees is based in Sheridan, Wyoming. Their team focuses on Advertising and Branding.
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$1,000+Undisclosed10 - 49
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Social media marketing firm Dot Digital Philippines provides Social Media Marketing and Email Marketing. They were launched in 2018.
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$1,000+$25 - $49 / hr10 - 49Narasimhanaickenpalayam, India
Services provided
UCFER is a custom software development firm. In Narasimhanaickenpalayam, India, the firm was established in 2015. Their services include Custom Software Development and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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SEO Lebedev, a SEO services firm, was launched in 2019. Based in Porto, Portugal, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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PSYBUG is a social media marketing company. Located in Indore, India, the agency was established in 2019. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nyeri, Kenya
Services provided
Social media marketing company Karen Webs Solutions was established in 2016. The agency specializes in Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+< $25 / hr10 - 49
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Launched in 2023, Pinnacle Technologies is a small Udupi, India-based pay per click company. Their services include Pay Per Click and UX/UI Design.
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Undisclosed< $25 / hr10 - 49
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Skyaltum global service private limited is a social media marketing firm. The Bangalore, India-based team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Kolkata, India
Services provided
OMM Digital Solution Pvt. Ltd. Is a Kolkata, India-based branding company. Their services include Branding and Social Media Marketing.
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$5,000+Undisclosed10 - 49
Services provided
Peak 10 Marketing is a Cedarburg, Wisconsin-based Advertising company. Their services include Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49
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BetBoyz is a branding agency. Launched in 2021, the team provides Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Moonroute Media is an Advertising company. Founded in 2021, the firm offers Advertising and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
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Founded in 2023, Sparky Studios, a small social media marketing firm, is based in Lahore, Pakistan. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49
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Smart Boost is a social media marketing firm. They are in Lahore, Pakistan, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Digitalized Era is a social media marketing firm. The Bhubaneswar, India-based company offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Repair Shop Websites is a Garner, North Carolina-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization and were launched in 2005.
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$5,000+Undisclosed10 - 49Bundoora, Australia
Services provided
Marketing Lab, a social media marketing agency, focus on Social Media Marketing and Search Engine Optimization. They were launched in 2013.
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UndisclosedUndisclosed10 - 49Redcar, England
Services provided
Lionheart Marketing, a branding agency, was established in 2020. They specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Stepney, Australia
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Market Ease Digital is a social media marketing agency. They focus on Social Media Marketing and Email Marketing and were established in 2006.
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UndisclosedUndisclosed10 - 49Leesburg, VA
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Branding company MarketSpark Digital Marketing is based in Leesburg, Virginia. They provide Branding and Social Media Marketing and were founded in 2018.
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UndisclosedUndisclosed10 - 49South Jordan, UT
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Launched in 2012, Medstar Media, a small social media marketing company, is based in South Jordan, Utah. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Lyme Regis, England
Services provided
We Do This Best is a Lyme Regis, England-based branding agency. Founded in 2018, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Croydon, England
Services provided
In Croydon, England and City of London, England, Mirabelle Communications Ltd is an Advertising company. They provide Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Norzagaray, Philippines
Services provided
LT SEO & Virtual Services is a SEO agency. They were founded in 2009 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Scranton, PA
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MOS Tech Labs LLC is a social media marketing agency. Launched in 2020, the agency offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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Advertising company Unique Digitals Marketing was founded in 2017. Located in Ahmedabad, India, the team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Launched in 2001, N49 is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49London, England
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Whizz People is a SEO agency. Established in 2013, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Kochi, India
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Founded in 2023, DigiTaliya Marketing Private Limited is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization and is based in Kochi, India.
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$1,000+$100 - $149 / hr10 - 49
Services provided
SIX Digital is a Marketing Strategy company. Based in Liverpool, England, the company was established in 2023. Their services include Marketing Strategy and Content Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Founded in 2016, BrandsMartini - Digital Marketing Agency in Vancouver and Burnaby is a SEO company. The small team provides Search Engine Optimization and Pay Per Click.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.