Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr2 - 9Hoedspruit, South Africa
Services provided
WildBeest Media is a Hoedspruit, South Africa-based social media marketing company. Founded in 2023, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Irvine, CA
Services provided
Value Vision Group, LLC, a social media marketing agency, is headquartered in Irvine, California. Launched in 2020, the team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Mendota Heights, MN
Services provided
Dinkytown Advertising is an Advertising company. Founded in 2014, the firm is headquartered in Mendota Heights, Minnesota. Their services include Advertising and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Pretoria, South Africa
Services provided
Afroz Marketing Agency offers comprehensive social media management and web design services, enhancing brand presence and customer engagement. Reviews highlight their creativity, strategic insights, and exceptional project management, resulting in increased social media engagement and website traffic. Clients praise their professionalism, responsiveness, and alignment with business goals, making them a valuable partner for digital initiatives.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Milton Keynes SEO is a social media marketing agency. Launched in 2024, their team specializes in Social Media Marketing and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Hastings, England
Services provided
Prospectly is a small Digital Strategy company headquartered in Hastings, England. The team provides Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Faridabad, India
Services provided
Digital Marketing Agencies in Delhi Ncr is a Digital Strategy company founded in 2024. Their team focuses on Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9Bearna, Ireland
Services provided
Sidekick Media is a social media marketing agency founded in 2018. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Fit Bee is a SEO services firm. They were launched in 2014, and their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$100 - $149 / hr2 - 9Köln, Germany
Services provided
NewClamps Digitalagentur is a SEO company. The Köln, Germany-based firm was founded in 2021. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2023, RevUp Digitals. Is an Advertising company. Located in New York, New York, the team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Calgary, Canada
Services provided
Marketing Strategy company M-SOL INC is located in Calgary, Canada. They focus on Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr2 - 9Boksburg, South Africa
Services provided
Established in 2023, Tirnanoc is a media planning & buying agency. Their services include Media Planning & Buying and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Derry, NH
Services provided
Unchartified is a Marketing Strategy company. In Derry, New Hampshire, their team offers Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Branding company Trendscape is in Manila, Philippines. The team provides Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Seneca, SC
Services provided
Kay Marketing Company is a small social media marketing firm launched in 2020. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Art of Dental Marketing is a branding agency. They are located in Overland Park, Kansas, and their services include Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Torino, Italy
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COMETOWEB is a social media marketing firm. Their small team is headquartered in Torino, Italy. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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Unarrow Digital Solutions is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in.
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UndisclosedUndisclosed2 - 9Rome, GA
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Georgia Down Under Website Design, a SEO agency, was established in 2004. The firm focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Hamilton, New Zealand
Services provided
Next Wave is a Hamilton, New Zealand-based social media marketing firm. They specialize in Social Media Marketing and Conversion Optimization and were launched in 2024.
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UndisclosedUndisclosed2 - 9
Services provided
Located in Swainsboro, Georgia, ClickBuddie is a small SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Amage Solution, a branding company, is in Chennai, India. They offer Branding and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Launched in 2024, seowhitelabelservices is a SEO agency. The team focuses on Search Engine Optimization and Content Marketing and is in Houston, Texas.
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$5,000+$200 - $300 / hr2 - 9
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Plytrix Analytics is a Conversion Optimization company in Austin, Texas. The team focuses on Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Buford, GA
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Social media marketing company Make It Loud Web was established in 2004. The firm focuses on Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Powell, OH
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In Powell, Ohio, TRENDZ Marketing is a small social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Joinville, Brazil
Services provided
Based in Joinville, Brazil, WEBK SEO is a social media marketing company. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9Durham, England
Services provided
Marketing Strategy company Spotty Media was launched in 2016. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Apollo Beach, FL
Services provided
Web Florida Marketing is an Apollo Beach, Florida-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Port St. Lucie, FL
Services provided
Small social media marketing agency TNZ Digital, LLC, is in Port St. Lucie, Florida. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2017, PPC ADS Expert, a small branding company, is headquartered in Hinjawadi, India. Their team specializes in Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9North Vancouver, Canada
Services provided
North Shore Digital is a social media marketing agency. They are headquartered in North Vancouver, Canada, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Cocoa, FL
Services provided
Florida Digital Media, LLC is a SEO agency. They are located in Cocoa, Florida. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
ViVV is a Marketing Strategy company. Founded in 2023, the company is headquartered in New York, New York and London, England. Their team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
Scroll Media is a Cincinnati, Ohio-based branding company. They provide Branding and Market Research and were launched in 2023.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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Design Right 4 U is a Jacksonville, Florida-based social media marketing company. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Szczecin, Poland
Services provided
QuickPick is a social media marketing agency headquartered in Szczecin, Poland. They provide Social Media Marketing and Pay Per Click and were founded in 2023.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
LaunchTec, a small Advertising company, is based in Denver, Colorado. The team provides Advertising and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
DigiHelp India is a social media marketing company. Located in Mumbai, India, their small team offers Social Media Marketing and Search Engine Optimization. The company was established in 2024.
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UndisclosedUndisclosed2 - 9
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Synecube is a small social media marketing firm founded in 2024. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Langley, Canada
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Established in 2024, Salmon Pink Business Solutions is a branding agency. Their services include Branding and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Artesia, CA
Services provided
Founded in 2019, TMD STUDIOS is a branding firm. The company offers Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sherbrooke, Canada
Services provided
Agence SEO Zenith, a Content Marketing company, was established in 2023. They provides Content Marketing and Search Engine Optimization.
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$10,000+Undisclosed2 - 9Denver, CO
Services provided
Voth Agency is an Advertising company. Headquartered in Denver, Colorado, the firm was launched in 2021. Their services include Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
Inlead Creators is an Advertising company. The Edmonton, Canada-based agency was founded in 2024. Their team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
Services provided
Green SEO, a Digital Strategy company, was founded in 2020. The small team offers Digital Strategy and Content Marketing.
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$1,000+$200 - $300 / hr2 - 9Centennial, CO
Services provided
Inventyx Marketing Partners is a branding firm. Headquartered in Centennial, Colorado, the company was founded in 2022. Their services include Branding and Public Relations.
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Undisclosed$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
Ranking Digitally, a SEO company, is headquartered in Mississauga, Canada. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9New Braunfels, TX
Services provided
RAPTAP Marketing is a Digital Strategy company. Launched in 2011, the company specializes in Digital Strategy and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.