Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+Undisclosed2 - 9İzmir, Türkiye
Services provided
Founded in 2019, Ruber Media is a small İzmir, Türkiye-based social media marketing firm. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Our Media, a Digital Strategy company, is based in Toronto, Canada. They specialize in Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
Wannaapps Technologies, a social media marketing agency, is located in Chennai, India. Founded in 2012, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Services provided
VIPClientsAdvert is a Digital Strategy company. Located in Kyiv, Ukraine, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
Austin SEO is a SEO company. They are based in Austin, Texas and have small team. They offer Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
ASP Branding is a branding agency. The Austin, Texas-based firm provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tiruchengode, India
Services provided
Nicco Web Solutions is a social media marketing agency headquartered in Tiruchengode, India. They focus on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr2 - 9Faridabad, India
Services provided
Laxifytech is a small Faridabad, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Auckland, New Zealand
Services provided
Conversion Optimization company The CRO Guys provides Conversion Optimization and Search Engine Optimization. They are headquartered in Auckland, New Zealand.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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UpMarketing is a social media marketing firm. The Toronto, Canada-based firm provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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C2 Digital Marketing is a social media marketing company. They are based in Toronto, Canada and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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SEO services firm depici Group provides Search Engine Optimization and Social Media Marketing. They are based in Sleman, Indonesia.
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UndisclosedUndisclosed2 - 9Kurnool, India
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FirstStep Digital Marketing Agency, a small branding company, is in Kurnool, India. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Galway, Ireland
Services provided
In Galway, Ireland, Meep Marketing is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Craiova, Romania
Services provided
INSTATIC is a SEO services firm established in 2011. The team provides Search Engine Optimization and Pay Per Click and is located in Craiova, Romania.
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UndisclosedUndisclosed2 - 9Pimpri-Chinchwad, India
Services provided
Founded in 2024, Saisha Digital, a small social media marketing agency, is headquartered in Pimpri-Chinchwad, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Headquartered in , Digi Solutions Home is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sofia, Bulgaria
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SEO agency Simplifix Studio is based in Sofia, Bulgaria. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Nashik, India
Services provided
NextOnus Marketing is a Nashik, India-based social media marketing firm. They provide Social Media Marketing and Content Marketing and were established in 2022.
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$1,000+$50 - $99 / hr2 - 9Houston, TX
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Event Pro SEO is a social media marketing agency. Launched in 2024, the firm focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Sebastian Marketing Services is a social media marketing company. The Seattle, Washington-based company focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9White Rock, Canada
Services provided
PR company Ogilvy Marshall Public Relations was founded in 2019. The small team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
Services provided
Founded in 2023, Abol Digital Marketing Agency is a small social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Zenpho is a Miami, Florida-based SEO company. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Launched in 2024, One Viral Media is a Conversion Optimization company. The firm focuses on Conversion Optimization and Search Engine Optimization, and is small.
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Undisclosed$25 - $49 / hr2 - 9Denton, TX
Services provided
Inknut Digital is a Marketing Strategy company established in 2024. In Denton, Texas, the team offers Marketing Strategy and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Bielsko-Biała, Poland
Services provided
Devisu interactive is a SEO company founded in 2013. Located in Bielsko-Biała, Poland, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Montréal, Canada
Services provided
Digitabutler Solutions, a social media marketing company, was established in 2021. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Established in 2019, Agenția Hestia is a small București, Romania-based branding firm. Their team offers Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
KodeGeniusDigital, a social media marketing company, is located in Nairobi, Kenya and Nairobi, Kenya. Founded in 2018, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Gungun Solutions is a branding firm. They are in Ahmedabad, India and have small team. They offer Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Ibadan, Nigeria
Services provided
Nebrasktechinnovative Agency is a small social media marketing company launched in 2023. Their team specializes in Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9New York, NY
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Established in 2020, logo Brand Website, a small social media marketing firm, is in New York, New York. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Bogotá, Colombia
Services provided
LA agencia D marketing is an Email Marketing company. Headquartered in Bogotá, Colombia, the agency was established in 2023. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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Launched in 2007, XiiTec IT Solutions Inc is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click and is headquartered in Vancouver, Canada.
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$1,000+$50 - $99 / hr2 - 9Williamsport, PA
Services provided
Williamsport Web, an Email Marketing company, is in Williamsport, Pennsylvania. They specialize in Email Marketing and Search Engine Optimization and were launched in 2012.
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$1,000+Undisclosed2 - 9Orem, UT
Services provided
Avaro Marketing is a social media marketing agency established in 2022. The firm specializes in Social Media Marketing and Email Marketing, and is small.
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$1,000+< $25 / hr2 - 9
Services provided
Pixelmicro, a small SEO services firm, is located in Ahmedabad, India and Ahmedabad, India. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Social media marketing agency The Freedom Masons was founded in 2023. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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Koalaty Leads Co. Is a small Denver, Colorado-based social media marketing company. The team offers Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Ramanathapuram, India
Services provided
DigiCouch is a small social media marketing firm in Ramanathapuram, India. The team offers Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Dhaka, Bangladesh
Services provided
Rank Aide, a Content Marketing company, is based in Dhaka, Bangladesh. They provide Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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PR agency Narrative Bent, LLC. Is based in Boston, Massachusetts. They specialize in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Founded in 2023, Esoftomize is a small Affiliate Marketing company. Their team specializes in Affiliate Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2024, PURPUL is a branding firm. The team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Small branding company Oynx, is headquartered in London, England. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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TickerForce Investor Relations is a public relations agency. They are headquartered in Vancouver, Canada and have small team. Their team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Cindy Ferrie and Associates, a branding company, is headquartered in Vancouver, Canada. Founded in 2009, the team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
IBG Digital is a social media marketing firm. They offer Social Media Marketing and Conversion Optimization and were established in 2017. The agency is in Dubai, United Arab Emirates.
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$1,000+$100 - $149 / hr2 - 9Edwalton, England
Services provided
Dodl digital is a social media marketing agency. The Edwalton, England-based team focuses on Social Media Marketing and Content Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.