Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Surat Digital marketing School is an Advertising company established in 2020. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49València, Spain
Services provided
JenLi is a Mobile & App Marketing company. Founded in 2018, their team specializes in Mobile & App Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr10 - 49Greater Noida, India
Services provided
Located in Greater Noida, India, Aspire Ads Private Limited is a PPC company. They offer Pay Per Click and Conversion Optimization and were launched in 2022.
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$5,000+Undisclosed10 - 49Delhi, India
Services provided
VR Digital Solutions is a custom software development firm. Founded in 2017, the company is based in Delhi, India. Their team specializes in Custom Software Development and Search Engine
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UndisclosedUndisclosed10 - 49Ghaziabad, India
Services provided
Established in 2010, SEO Company In Ghaziabad is a small Ghaziabad, India-based IT managed services company. Their services include IT managed services and IT strategy consulting.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Adoctor is a social media marketing firm. The Mumbai, India-based agency offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Founded in 2011, eAdvertising - Agentie SEO & PPC is an Email Marketing company. The agency specializes in Email Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr10 - 49Rahim Yar Khan, Pakistan
Services provided
SUSTENIFY is a Market Research company. Launched in 2023, the agency is headquartered in Rahim Yar Khan, Pakistan. Their team provides Market Research and IT managed services.
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UndisclosedUndisclosed10 - 49
Services provided
Located in Fullerton, California, Onjor is a SEO services firm. They focus on Search Engine Optimization and Media Planning & Buying and were launched in 2021.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$25 - $49 / hr10 - 49
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9Steps - Top Digital Marketing Agency For B2B Services, a social media marketing company, was established in 2020. The company focuses on Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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Revolve is a Digital Strategy company. Located in Bloxham, England, the agency offers Digital Strategy and Ecommerce Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Gyaanio Media is a PPC agency. Launched in 2020, the firm is in Dubai, United Arab Emirates. Their team offers Pay Per Click and Custom Software Development.
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$1,000+< $25 / hr10 - 49
Services provided
LN Digital Marketing is a SEO agency in Ahmedabad, India. Established in 2024, the team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Launched in 2022, Pepy Technologies is a social media marketing agency. Located in Coimbatore, India, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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AimLogic is a Performance Marketing company. Established in 2014, their team offers Performance Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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SEO services firm Cubic Digital Marketing was founded in 2023. The team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Arnhem, Netherlands
Services provided
SalesWizard is a SEO agency. They focus on Search Engine Optimization and Web Design and are located in Arnhem, Netherlands.
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$1,000+$25 - $49 / hr10 - 49New Town, India
Services provided
Mediamentis is a Digital Strategy company established in 2025. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
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DigiHik is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were established in 2024. The firm is based in Hyderabad, India.
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UndisclosedUndisclosed10 - 49
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Ellipsis Digital, a Performance Marketing company, was founded in 2015. The team specializes in Performance Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Noida, India
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ROI HUNT is an Advertising company. Based in Noida, India, the team specializes in Advertising and Ecommerce Marketing.
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$1,000+$25 - $49 / hr10 - 49Severn, MD
Services provided
MNM Digital Agency is a web development firm launched in 2020. The team offers Web Development and Search Engine Optimization and is located in Severn, Maryland.
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$25,000+$150 - $199 / hr10 - 49Chester, England
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R3 is a pay per click agency. Their small team is headquartered in Chester, England and specializes in Pay Per Click and AI Consulting. The company was launched in 2006.
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$1,000+$25 - $49 / hr10 - 49Tampa, FL
Services provided
Wizard Engines. Is an Advertising company. They offer Advertising and Branding and are located in Tampa, Florida and Philadelphia, Pennsylvania.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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In Dubai, United Arab Emirates and Delhi, India, Rankkking Net is a SEO agency. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tiranë, Albania
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Dynamic Media is a social media marketing agency. The firm is based in Tiranë, Albania. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Optimizers is an Advertising company. Based in Dubai, United Arab Emirates, the team specializes in Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Founded in 2020, Optimizers.ae is a small SEO services firm. Their team provides Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
SEO services firm Zeus Marketing Pvt (Ltd) specializes in Search Engine Optimization and Web Development. They are in Lahore, Pakistan.
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$1,000+Undisclosed10 - 49
Services provided
Televista Lead Generation, a small call center company, is based in Casper, Wyoming. Their services include Call Center Services and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Brandstailer is a Performance Marketing company launched in 2019. Their services include Performance Marketing and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Malda, India
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Founded in 2022, Blogrator Web Service (OPC) Private Limited is a social media marketing firm. The agency provides Social Media Marketing and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Based in Miami, Florida, OmniLabs Marketing is a Performance Marketing company. The team offers Performance Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Anand, India
Services provided
Om Info Solutions, a SEO agency, was launched in 2009. The firm provides Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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CPZ Information Technology L.L.C is a social media marketing company. Established in 2025, the team offers Social Media Marketing and Advertising.
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Undisclosed< $25 / hr10 - 49
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Stripes Stars LLC is a SEO services firm founded in 2023. The agency offers Search Engine Optimization and Content Marketing, and is small.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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TGM Agency is a social media marketing firm. They offer Social Media Marketing and Advertising and were established in 2021. The company is headquartered in Kyiv, Ukraine.
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$1,000+$25 - $49 / hr10 - 49
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Based in Dubai, United Arab Emirates, Blackstreet Agency is a SEO company. Their services include Search Engine Optimization and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49
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YELLOPOST INC, a web design company, was launched in 2021. The firm specializes in Web Design and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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AdHive Studio is a Dubai, United Arab Emirates-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Lekki, Nigeria
Services provided
Busnurd Technologies is a SEO services firm. Their team is located in Lekki, Nigeria. The company specializes in Search Engine Optimization and Marketing Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Book Publishers Organization is a Digital Strategy company founded in 2026. The agency offers Digital Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Delhi, India
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Small social media marketing company Top Digital Marketing Agency in USA, is in Delhi, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Studio 53 is a Content Marketing company. They are based in Chennai, India. Their team offers Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Small Digital Strategy company Social Booster Marketing, is located in Sunny Isles Beach, FL, USA, Florida. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Navi Mumbai, India
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TEQ 8 Digital is a social media marketing agency. The Navi Mumbai, India-based agency offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Grapevine Ads is a PPC company. The team is in Bristol, England, and their services include Pay Per Click and Social Media Marketing.
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$50,000+$300+ / hr10 - 49Boston, MA
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Advertising company ELUMINA Media was established in 2023. Based in Boston, Massachusetts, the team specializes in Advertising and Direct Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2021, Kingscrest Global, a small SEO agency, is in Barcelona, Spain. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Launched in 2016, Pixelz360, a small website development firm, is headquartered in Bowen Hills, Australia. Their team specializes in Web Development and Mobile App Development.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.