Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosedFreelancerSantiago, Chile
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SEO-Focus is a small pay per click agency headquartered in Santiago, Chile. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Como SEO is a PPC agency founded in 2012. The company offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosedFreelancerSan Pawl il-Baħar, Malta
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Small pay per click agency Michail Dimitriou / seo consultant, is headquartered in San Pawl il-Baħar, Malta. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMalmö, Sweden
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Webbdesigner Ola Johansson, a small graphic design company, is headquartered in Malmö, Sweden. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerDavis, CA
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DigiSac is a PPC agency. Their small team is in Davis, California. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMontréal, Canada
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GowebCanada, a pay per click company, was founded in 2017. They provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBelo Horizonte, Brazil
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Presença Digital, a Digital Strategy company, was founded in 2011. In Belo Horizonte, Brazil, the team specializes in Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosedFreelancerOttawa, Canada
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Ryan Cameron is a social media marketing agency. They are in Ottawa, Canada, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerTucson, AZ
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Sonoran PPC is a small SEO services firm founded in 2018. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosedFreelancerParrish, FL
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Web design company Hawp Media provides Web Design and Search Engine Optimization. They are in Parrish, Florida.
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UndisclosedUndisclosedFreelancer
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Hyperwave Content is a small Content Marketing company in Hamilton, Canada. The team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAmsterdam, Netherlands
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Spotzer for Agency is a SEO company. Located in Amsterdam, Netherlands and Melbourne, Australia, their small team provides Search Engine Optimization and Pay Per Click. The firm was launched in
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UndisclosedUndisclosedFreelancerMemphis, TN
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Cliively Digital Marketing is a small SEO agency. Launched in 2021, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerBaltimore, MD
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PPC company Fox & Lion Communication, LLC focuses on Pay Per Click and Graphic Design. They are located in Baltimore, Maryland.
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UndisclosedUndisclosedFreelancerKottakkal, India
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Digitalexia is a Content Marketing company established in 2023. In Kottakkal, India, the team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMiami Beach, FL
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MyEcomGuide is a Market Research company. Headquartered in Miami Beach, Florida, the agency offers Market Research and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancer
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DigitalAdsPackage.com is a PPC company in Bangkok, Thailand. Founded in 2015, the team specializes in Pay Per Click and Business Consulting.
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UndisclosedUndisclosedFreelancerOcala, FL
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Water Damage Marketing is a Digital Strategy company. The Ocala, Florida-based agency was established in 2022. Their team provides Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Located in Clontarf, Australia, The Digital Hub is a SEO services firm. Established in 2018, the team offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Story Web Design, a small web design agency, is in Ottawa, Canada. Their services include Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerStolzenau, Germany
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Devotus Consulting, a small social media marketing firm, is in Stolzenau, Germany. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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BuyServiceUSA offers digital marketing services focused on enhancing online reputation, increasing website traffic, and boosting domain authority. Reviews highlight the company's effective project management, timely delivery, and innovative strategies, making them an invaluable partner for businesses seeking impactful online presence improvements. BuyServiceUSA is praised for its expertise, exceptional support, and value for cost, contributing significantly to clients' marketing success.
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Undisclosed$100 - $149 / hrFreelancer
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Launched in 2024, Riviea is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hrFreelancerAuckland, New Zealand
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Immersive Marketing is a Content Marketing company. Their team is located in Auckland, New Zealand. The firm focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Eric Rudolf LLC is a social media marketing firm. The company is in Minneapolis, Minnesota. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerOakland, CA
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Paul Andre is a SEO company. They focus on Search Engine Optimization and Pay Per Click and were launched in 2023. The firm is located in Oakland, California.
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UndisclosedUndisclosedFreelancer
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RJC COMMUNICATIONS, LLC is an Advertising company. Based in San Antonio, Texas, the firm was launched in 2017. Their team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Boostly is a social media marketing company. Their small team is based in Bend, Oregon. Their team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
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Located in Austin, Texas, Al Designs, Inc. Is an Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Abdul Rahman is a social media marketing company founded in 2024. Headquartered in kannur, India, the team specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hrFreelancerDubai, United Arab Emirates
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Zohaib is a social media marketing company launched in 2021. The firm offers Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosedFreelancer
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SEO agency Tegrity Marketing, LLC offers Search Engine Optimization and Pay Per Click. They are based in Richmond, Virginia.
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Undisclosed$25 - $49 / hrFreelancer
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Butiga is a Conversion Optimization company. Their services include Conversion Optimization and Search Engine Optimization.
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Undisclosed$100 - $149 / hrFreelancerRomans-sur-Isère, France
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Jamel Bounakhla, SEO Consultant is a Digital Strategy company. The company is headquartered in Romans-sur-Isère, France. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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Made of Analytics is a small Dublin, Ireland-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerReno, NV
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Headquartered in Reno, Nevada, LocalDiGi is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerKasaragod, India
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Shanid is a social media marketing agency launched in 2024. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerGliwice, Poland
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Blueberry Dreams is a Market Research company established in 2005. Their services include Market Research and Marketing Strategy.
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$1,000+$50 - $99 / hrFreelancer
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SEO company GonDi.solutions is located in San Miguel, Costa Rica. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2018.
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$1,000+$25 - $49 / hrFreelancerKavala, Greece
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Small SEO services firm ReviveNRevamp, is headquartered in Kavala, Greece. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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SEO Company Sarasota is a small social media marketing agency in Sarasota, Florida. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Founded in 2024, anujithk is a social media marketing agency. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hrFreelancerAllen, TX
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Jillion Digital Marketing is a Digital Strategy company. They are based in Allen, Texas, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2024, Best SEO is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancer
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Huseyin Mert Acar - SEO and Digital Marketing Services is a social media marketing agency. Their team is in Izmir, Türkiye. The firm offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Reviews Provider is a Digital Strategy company established in 2021. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Sound & Scale Music Marketing is a Marketing Strategy company. They are in San Francisco, California. Their team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Nisam p is a small social media marketing company headquartered in. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+UndisclosedFreelancer
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Crucial Calm is a Direct Marketing company. The team specializes in Direct Marketing and Search Engine Optimization and is headquartered in Hollywood, Florida.
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UndisclosedUndisclosedFreelancerKolkata, India
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Subhrajit Paul's Digital Solutions is a branding company. Their small team is located in Kolkata, India and provides Branding and Social Media Marketing. The firm was established in 2024.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.