Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+UndisclosedFreelancerGatineau, Canada
Services provided
Agpixels is a Gatineau, Canada-based web design agency. Their services include Web Design and Web Development.
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$1,000+$50 - $99 / hrFreelancer
Services provided
904 Digital Media is a Jacksonville, Florida-based SEO company. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosedFreelancerSumner, IA
Services provided
Advertising company Decorah Digital is in Sumner, Iowa. They focus on Advertising and Conversion Optimization.
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$1,000+$50 - $99 / hrFreelancer
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In Perth, Australia, Grippin - Digital Marketing Agency is a SEO services firm. Established in 2022, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerLahore, Pakistan
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Axemetric Digital is a Conversion Optimization company founded in 2025. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$100 - $149 / hrFreelancerSt. Louis, MO
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Launched in 2026, Jamison Software Solutions is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Founded in 2014, Aeon Project 360 is an Advertising company. The agency provides Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+UndisclosedFreelancer
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Launched in 2025, Creative Sparrow Digital is a small branding firm. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
See all 2 projectsWebix provides comprehensive eCommerce web development services, including modern, responsive design, SEO optimization, and user-friendly management systems. Reviews emphasize their attention to detail, proactive communication, and adherence to timelines, resulting in increased sales and improved search rankings. Clients appreciate their customer support and value their commitment to creating effective, engaging platforms within budget.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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ZyRoM is a social media marketing company based in Lahore, Pakistan and london, England. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$100 - $149 / hr10 - 49Dhaka, Bangladesh
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Vibely Digital is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization, and the agency is headquartered in Dhaka, Bangladesh.
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UndisclosedUndisclosed2 - 9
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IT SUPPORT AU Managed IT Services offers comprehensive managed IT solutions, including cybersecurity, Microsoft 365, infrastructure management, desktop support, data backup, and high service availability. The reviews reflect a positive overall experience, highlighting the company's reliability and proactive support, though some clients suggest improvements in communication and information sharing.
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$1,000+$100 - $149 / hr2 - 9Dubai, United Arab Emirates
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Infini Digital is an user experience design agency. The company is headquartered in Dubai, United Arab Emirates and Paris, France. Their services include UX/UI Design and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Directom India, a small SEO agency, is based in New Delhi, India and Dubai, United Arab Emirates. Their services include Search Engine Optimization and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Wattle Grove, Australia
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Windpixel is a branding agency. Their team is based in Wattle Grove, Australia. The company focuses on Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2019, DigiScpaes is a branding company. The team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Bishopville, MD
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Neobolt Systems is a branding firm. Established in 2023, their team specializes in Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
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SEO services firm Westside Web Design Agency was founded in 2024. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Saint-Constant, Canada
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Brand Renos, a branding firm, is located in Saint-Constant, Canada. They focus on Branding and Digital Strategy and were founded in 2023.
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$1,000+$50 - $99 / hr2 - 9
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SalesMaximizer - Marketing by ex. Google is an Advertising company. Their team is based in San Diego, California. The company specializes in Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9
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1618 Studio is a branding firm. Based in Pune, India, the agency was founded in 2024. Their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Pixelaes is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2020.
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$1,000+$100 - $149 / hr2 - 9Hollywood, FL
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SEO Maven is a small Advertising company established in 2016. Their team provides Advertising and E-Commerce Development.
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$5,000+$150 - $199 / hr2 - 9
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Flow Creative Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2019. The company is headquartered in Bateau Bay, Australia.
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$5,000+$100 - $149 / hr2 - 9St. Louis Park, MN
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Oil Can Marketing is a St. Louis Park, Minnesota-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Ponchatoula, LA
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JAB WebConsulting, a social media marketing company, provides Social Media Marketing and Search Engine Optimization. The company is based in Ponchatoula, Louisiana.
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$5,000+$100 - $149 / hr2 - 9
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1440 Group is a SEO company. Based in Roseville, California, the firm was launched in 2010. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2024, TekReach Solutions is a small social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tampa, FL
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Mint Sparks, LLC is a web design company. They offer Web Design and Web Development and were established in 2015.
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$5,000+$50 - $99 / hr10 - 49Houston, TX
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TheeHouston.Agency, an application development company, offers Mobile App Development and E-Commerce Development. The firm is in Houston, Texas.
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UndisclosedUndisclosed10 - 49Madison, WI
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Digital Strategy company Sortis Digital Marketing is located in Madison, Wisconsin. The team provides Digital Strategy and Web Development.
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UndisclosedUndisclosed10 - 49Wausau, WI
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Web design agency Virtual Vision Computing, LLC focuses on Web Design and Web Development. They were founded in 1996.
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$25,000+Undisclosed10 - 49
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Beyonary Sdn Bhd is a Kuala Lumpur, Malaysia-based mobile app development firm. They focus on Mobile App Development and Social Media Marketing and were founded in 2017.
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$1,000+$25 - $49 / hr10 - 49
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Bariza Software Solutions is a small website development firm headquartered in Kolkata, India. Their services include Web Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Roma, Italy
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More Value is a SEO services firm. They are based in Roma, Italy, and their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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WebPerfex is a small Content Marketing company. They offer Content Marketing and Web Design and were launched in 2006.
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$5,000+$100 - $149 / hr2 - 9
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Launched in 2000, High Level Studios is a branding agency. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Eau Claire, WI
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Launched in 2001, JB Systems LLC is a small web development firm. Their services include Web Development and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Colchester, England
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HC Media Group, a small PR company, is based in Colchester, England. The team provides Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Band Ads is a social media marketing company established in 2023. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
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Moo Social was established in 2020. The team offers.
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$1,000+$50 - $99 / hr2 - 9
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User experience design company SEO with Faiz offers UX/UI Design and Performance Marketing. They are based in Hyderabad, India.
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$1,000+< $25 / hr10 - 49Brampton, Canada
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See all 1 projectsRivo Rank specializes in YouTube SEO services, including channel audits, keyword research, video optimization, and content strategy development. The reviews highlight their expertise, strategic approach, and impressive results, such as increased subscribers and improved video rankings. Clients commend Rivo Rank for their exceptional project management, responsiveness, and dedication to client satisfaction, although they suggest enhancements in training resources and post-project follow-ups.
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Undisclosed< $25 / hr10 - 49Surat, India
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See all 1 projectsTechsowebs offers services in UI/UX design, functionality development, and e-commerce website development. Reviews indicate high client satisfaction due to their ability to deliver projects promptly, with excellent project management and impressive communication. Clients appreciate the company's value for cost and effective execution, with no noted areas for improvement.
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UndisclosedUndisclosed10 - 49Coimbatore, India
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Launched in 2011, Harvee Healthcare is a small Coimbatore, India-based branding company. Their services include Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Thane, India
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Digiweave Mediatech LLP is a Digital Strategy company founded in 2019. Their services include Digital Strategy and E-Commerce Development.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
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Founded in 2024, 3Character is a social media marketing firm. The company offers Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49
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Evolge Technologies, a branding firm, is based in Ahmedabad, India. Founded in 2023, the team offers Branding and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49
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Launched in 2021, Grow More Advertising Agency is a SEO company. The firm offers Search Engine Optimization and Content Marketing, and is small.
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$1,000+< $25 / hr10 - 49
Services provided
BBI WEB SOLUTIONS is a website development company. The team specializes in Web Development and Digital Strategy, and the agency is in Makati, Philippines.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.