Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$50 - $99 / hr10 - 49Rishikesh, India
Services provided
Jakhmola Web House is a SEO services firm. Established in 2015, the team offers Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Penn Valley, CA
Services provided
Pak Branding Tech Solutions is a web development firm. The small Penn Valley, California-based team specializes in Web Development and Search Engine Optimization. The company was launched in 2019.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Branding agency Cadbara was founded in 2018. The small team focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Branding firm Logico InfoTech was launched in 2023. The team specializes in Branding and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Elitbros Technologies is a Digital Strategy company founded in 2020. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Paço de Arcos, Portugal
Services provided
Webarty Digital Agency is a SEO agency. Launched in 2022, the team provides Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr10 - 49Dublin, Ireland
Services provided
Established in 2024, Napblog Limited is a small branding company based in Dublin, Ireland. Their team provides Branding and Market Research.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
In Sheridan, Wyoming, Coldespy - Digital Marketing Agency LLC is a small SEO services firm. The team focuses on Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Los Angeles, CA
Services provided
Webseotrends is a SEO agency. They are in Los Angeles, California and have small team. They offer Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+Undisclosed10 - 49
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BuildByBits is a web design company launched in 2022. The team provides Web Design and Digital Strategy and is located in Matthews, North Carolina.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2015, Webquick India is a small website development company. Their services include Web Development and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49
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Tech Vimal Corporation India Private Limited is a social media marketing company established in 2020. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing company MiTechify focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2014.
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$1,000+< $25 / hr10 - 49
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APIFINY, a SEO company, was launched in 2020. They focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Brisbane City, Australia
Services provided
Kmo is an e-commerce development firm. Their team is in Brisbane City, Australia. The company focuses on E-Commerce Development and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9Balaclava, Australia
Services provided
Digital Brahmans is a SEO services firm located in Balaclava, Australia and Gurugram, India. Launched in 2014, the team focuses on Search Engine Optimization and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Faridabad, India
Services provided
Located in Faridabad, India, SEO Eagle Services is a SEO agency. The team focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Lightning Steel Tech limited is a web development company. Launched in 2024, the agency is in Lagos, Nigeria. Their services include Web Development and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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SEO Karachi, a SEO agency, was established in 2026. The firm offers Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Rochester, NY
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NEXT! Ad Agency is an Advertising company. Founded in 2010, the team provides Advertising and Social Media Marketing. The firm is in Rochester, New York and Chicago, Illinois.
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$5,000+$150 - $199 / hr10 - 49Bundoora, Australia
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Small web design company Spiral Orb Designs, is located in Bundoora, Australia. The team specializes in Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr10 - 49Chennai, India
Services provided
Advertout is a small Ecommerce Marketing company located in Chennai, India and Austin, Texas. The team provides Ecommerce Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
See all 5 projectsSEOmark.ro — We are a Romanian, Bucharest Marketing Agency, focused on SEO, PPC and - most importantly - real results. What we do: We help SMBs and mid-market teams turn budgets into revenue
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UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
See all 4 projectsDog & Pony Advertising Agency is a digital advertising firm specializing in Pay Per Click (PPC) campaigns, Google Ads, and comprehensive marketing strategies. The agency receives overwhelmingly positive feedback, with clients praising their ability to increase return on ad spend (ROAS), optimize cost per click (CPC), and deliver exceptional project management. About 100% of the reviews highlight their creativity, responsiveness, and effective solutions.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsSearch Engine Corner specializes in technical SEO, content marketing, and web development services, as evidenced by their successful collaboration with Gorgweb. Clients consistently praise the company's ability to improve search engine rankings quickly while highlighting their organized project management and timely delivery. Their impressive quality and alignment with client values make them a preferred choice for digital marketing needs.
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$1,000+$100 - $149 / hr2 - 9Glastonbury, CT
Services provided
See all 1 projectsUPBEAT offers services in brand identity development, including logo design, website creation, and social media optimization. The reviews highlight positive feedback on UPBEAT's ability to create a cohesive brand image and increase digital outreach. The company is praised for its effective project management, timely delivery, and personalized support, with no reported areas for improvement.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
See all 1 projectsDoctor SEO dezvolta strategii SEO precise si eficiente, crescand vizibilitatea site-ului in mediul online. Ne concentram pe optimizarea continutului si structurii site-ului, asigurandu-ne ca fiecare
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
See all 1 projectsWe offer comprehensive digital marketing services designed to elevate your brand's online presence. Our mission is to transform your brand’s potential into success by using the latest
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$10,000+$150 - $199 / hr2 - 9Newburyport, MA
Services provided
Founded in 1994, Strand Marketing, a small Digital Strategy company, is headquartered in Newburyport, Massachusetts. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Towson, MD
Services provided
PDR Web Solutions is a web design agency established in 2008. Their team focuses on Web Design and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Glendale, CA
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Launched in 1999, Sedna Solutions, a small SEO company, is headquartered in Glendale, California. Their team provides Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Launched in 2009, Bonafide is a Digital Strategy company. The firm provides Digital Strategy and Social Media Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9
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Launched in 2011, CAB360 is a Digital Strategy company. Located in Miami, Florida, the team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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ForceFive Media, a Logo company, was established in 2009. In Ottawa, Canada, the team provides Logo and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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Launched in 2003, Pollard Media Productions is a video production agency. The company offers Video Production and Web Design, and is small.
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$5,000+$100 - $149 / hr2 - 9London, England
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Digital Dialog, a media planning and buying company, is based in London, England. Their services include Media Planning & Buying and Advertising.
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$5,000+$100 - $149 / hr2 - 9Richardson, TX
Services provided
Einstein's Eyes is a small e-commerce development firm. They specialize in E-Commerce Development and Web Design and were launched in 1999.
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$10,000+$150 - $199 / hr2 - 9Pershore, England
Services provided
Blue Moon Creative Ltd is a Digital Strategy company. They were established in 1996, and their services include Digital Strategy and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Graphic design agency Papers Web Design is located in Roma, Italy. Their services include Graphic Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
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Inzenuity is a small web design company based in The Colony, Texas. The team specializes in Web Design and Advertising.
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$5,000+Undisclosed2 - 9Houston, TX
Services provided
ClientBridge is a SEO services firm in Houston, Texas. They offer Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Southampton , England
Services provided
Meadon Marketing is a Southampton , England-based web design company. Their services include Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
Ice Digital Marketing Ltd is a SEO agency. The Leeds, England-based agency was founded in 2010. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Huddersfield, England
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Hellomint Ltd is a social media marketing agency in Huddersfield, England. The team offers Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
3Sixty Search is a small SEO agency in Birmingham, England. The team offers Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9La Grange, IL
Services provided
Capitis Media is an Advertising company. Launched in 2010, the firm is located in La Grange, Illinois. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Santa Monica, CA
Services provided
Capture Media is a SEO agency. Based in Santa Monica, California, the team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Logistics Marketing Group is a SEO services firm. Their small team is based in Dallas, Texas. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small web design agency Apuzzo Internet Marketing, is headquartered in Orlando, Florida. The team provides Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Chicago, IL
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Social media marketing firm KAKE was founded in 2013. The team specializes in Social Media Marketing and Branding.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.