Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
Established in 2010, ClickIt Marketing Solutions is a SEO agency. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Altrincham, England
Services provided
Small branding company The Foundry Healthcare, is located in Altrincham, England. The team specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$10,000+$150 - $199 / hr2 - 9Basingstoke, England
Services provided
Located in Basingstoke, England, Brevity Marketing is a Marketing Strategy company. Established in 2010, the team specializes in Marketing Strategy and Market Research.
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$5,000+$100 - $149 / hr2 - 9
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Omaha SEO Company is a small social media marketing firm. They specialize in Social Media Marketing and Email Marketing and were founded in 2012.
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$1,000+$150 - $199 / hr2 - 9
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Content Marketing company Activepage was established in 2010. The firm provides Content Marketing and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
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DunnTek is a web design company. The Apex, North Carolina-based agency specializes in Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Apopka, FL
Services provided
Janalyssa Web Design is a SEO agency. They offer Search Engine Optimization and Web Design and were founded in 2005. The firm is based in Apopka, Florida.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Precision Legal Marketing is a Marketing Strategy company launched in 2014. Their team provides Marketing Strategy and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Suite 500 is a small web design company in Virginia Beach, Virginia. The team offers Web Design and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
Services provided
TCN, a PPC company, focus on Pay Per Click and Graphic Design. They were founded in 1989.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Based in Chicago, Illinois, Dragon Internet Marketing is a SEO services firm. Established in 2013, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2014, SMBclix, a small SEO agency, is headquartered in Cork, Ireland. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
Services provided
RMMS Online is a small Albuquerque, New Mexico-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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Kayzoe is a SEO agency. The Seattle, Washington-based company offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Maximus Internet Marketing Consultants is a small Philadelphia, Pennsylvania-based web design agency. The team focuses on Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Lannon, WI
Services provided
K-Kom Marketing is a social media marketing firm. They provide Social Media Marketing and Email Marketing and were launched in 1989.
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$10,000+$150 - $199 / hr2 - 9King's Lynn, Norfolk, England
Services provided
Sound Wave Marketing is a web design agency. The agency is headquartered in King's Lynn, Norfolk, England. Their services include Web Design and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Castle Rock, CO
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IMCD Web Design is a web design company. Their small team is in Castle Rock, Colorado. Their services include Web Design and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Redditch, England
Services provided
Digital Strategy company Blue Rock Digital was launched in 2014. The company offers Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Hauppauge, NY
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SEO agency Upside Business Consultants is located in Hauppauge, New York and Roslyn Heights, New York. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
Services provided
Plan 2 Succeed Consulting, LLC , a small Marketing Strategy company, is based in Fort Worth, Texas. Their services include Marketing Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Bramhall, England
Services provided
Enrich Marketing Ltd is a branding agency. Established in 2012, their team provides Branding and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Wyandotte, MI
Services provided
Social media marketing firm 3V Business Solutions was founded in 2012. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
Services provided
Established in 2009, Studio C5, LLC is a small SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Soko Marketing is a web design company launched in 2011. The small team specializes in Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
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Established in 2013, Blue Key Interactive is a small Duluth, Georgia-based PPC agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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EBB Web Design, a Content Marketing company, was founded in 2006. They offers Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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NicheLabs is an e-commerce development firm. Launched in 2006, the agency is based in Atlanta, Georgia. Their services include E-Commerce Development and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Alpharetta, GA
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Picture This Communications is a mobile application development firm. They are based in Alpharetta, Georgia, and their services include Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
Services provided
StartsMedia is a web development firm. The team offers Web Development and Marketing Strategy and is in Duluth, Georgia.
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$1,000+$25 - $49 / hr2 - 9Minneapolis, MN
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Branding firm The Launch Corp was established in 2015. Located in Minneapolis, Minnesota, the team focuses on Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9București, Romania
Services provided
Seoservices4sale.com is a SEO services firm. Located in București, Romania, the company focuses on Search Engine Optimization and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
Launched in 2011, FCR Media Latvia, a small Digital Strategy company, is based in Rīga, Latvia. Their team focuses on Digital Strategy and Web Development.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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Small graphic design agency W3B.ee Solutions, is in Tallinn, Estonia. The team specializes in Graphic Design and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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User experience agency Manimal offers UX/UI Design and AR/VR development. They are headquartered in Tallinn, Estonia.
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$10,000+$100 - $149 / hr2 - 9Campagnola, Italy
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E-Webagency is a custom software development company. Their small team is located in Campagnola, Italy. Their team provides Custom Software Development and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Newstead, Australia
Services provided
Web Ignite is a web design company. They were founded in 2012, and their services include Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9South Melbourne, Australia
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Redline Digital Media is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization and is located in South Melbourne, Australia.
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$5,000+$25 - $49 / hr2 - 9Lille, France
Services provided
SAS Webagencelille.com is a small Cybersecurity company. They specialize in Cybersecurity and Pay Per Click and were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9
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SUBSMASH is a small website development firm. Launched in 2013, the team provides Web Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
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InterUP is a Content Marketing company launched in 2011. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
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Trespix Marketing Digital is a branding firm. Their small team of employees is in São Paulo, Brazil. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Quezon City, Philippines
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In Quezon City, Philippines, GrowthScout SEO Services is a small SEO agency. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Bacolod, Philippines
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Rankignite, a Content Marketing company, is in Bacolod, Philippines. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Randburg, South Africa
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Tailormade4You is a web design agency founded in 2011. The agency focuses on Web Design and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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SEO Simple is a SEO agency established in 2000. The small team specializes in Search Engine Optimization and Advertising.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
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Paradigma Cero is a social media marketing agency. The team is based in Ciudad de México, Mexico, and their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Naucalpan de Juárez, Mexico
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Web design agency evolución web MX specializes in Web Design and Web Development. They were founded in 2012.
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UndisclosedUndisclosed2 - 9Kloof, South Africa
Services provided
Virtually There is a CRM consulting and SI company. They were established in 2011 and provide CRM consulting and SI and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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SEO services firm Wireless was launched in 2009. The team focuses on Search Engine Optimization and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.