Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$100 - $149 / hrFreelancerCharlotte, NC
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Sellaholics is a Content Marketing company. The Charlotte, North Carolina-based team provides Content Marketing and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
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ONTRIX is a graphic design agency. They specialize in Graphic Design and Search Engine Optimization and are based in Los Angeles, California.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$10,000+$150 - $199 / hr50 - 249Nottingham, England
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AlphaGraphics Nottingham is a branding company. Their midsize team is headquartered in Nottingham, England and. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerBoston, MA
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Pro144, a small Business Consulting company, is headquartered in Boston, Massachusetts. The team offers Business Consulting and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Lake Zurich, IL
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Dealer Product Services, an Advertising company, is based in Lake Zurich, Illinois and Chicago, Illinois. They specialize in Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Virginia Beach, VA
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In Virginia Beach, Virginia, Marathon Consulting is a social media marketing company. Founded in 2006, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Provo, UT
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EKR is a branding firm. The team specializes in Branding and Graphic Design and is located in Provo, Utah and San Francisco, California.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hrFreelancerHouston, TX
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SEO 4 Houston is a small Houston, Texas-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249San Diego, CA
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Einstein Industries is a midsize San Diego, California-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
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I-COM is a Content Marketing company located in Manchester, England. The team specializes in Content Marketing and Email Marketing.
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$10,000+$100 - $149 / hr50 - 249Glasgow, Scotland
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Dog Digital is an Advertising company. The Glasgow, Scotland-based team provides Advertising and UX/UI Design.
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$10,000+$150 - $199 / hrFreelancerBerkhamsted, England
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Oliver Myles Marketing Ltd is a branding agency. Their team is based in Berkhamsted, England and offers Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Advertise.com, an Advertising company, was established in 2001. The team provides Advertising and Search Engine Optimization and is headquartered in Los Angeles, California and India.
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$10,000+$150 - $199 / hr50 - 249Royal Leamington Spa, England
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Palmer Hargreaves, a branding firm, is in Royal Leamington Spa, England and Cologne, Germany. The team offers Branding and Marketing Strategy.
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$5,000+$100 - $149 / hrFreelancer
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Based in Waterford, Wisconsin, Blue Eye Group LLC is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249St. Louis, MO
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2e Creative is a branding company. They are headquartered in St. Louis, Missouri and and have midsize team. They specialize in Branding and Search Engine Optimization.
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$10,000+$100 - $149 / hrFreelancerBaltimore, MD
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Kirkland communications, a graphic design agency, is based in Baltimore, Maryland. They focus on Graphic Design and Marketing Strategy and were launched in 2010.
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$5,000+$100 - $149 / hr50 - 249Budapest, Hungary
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Based in Budapest, Hungary, Fastbridge Hungary Kft is a midsize Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Melbourne, Australia
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Shivam Technologies is a Melbourne, Australia-based custom software development firm. They focus on Custom Software Development and Web Design and were established in 2001.
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$10,000+$100 - $149 / hr50 - 249Paris, France
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ESV Digital, a branding agency, was founded in 2004. The team offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hrFreelancerDreieich, Germany
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Small pay per click agency Zoom Internetagentur, is based in Dreieich, Germany. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerTorino, Italy
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Launched in 2009, Corrado Prever is a Digital Strategy company. The small team specializes in Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hrFreelancerLince, Peru
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Headquartered in Lince, Peru, Agencia de Marketing Digital Emidas is an Advertising company. Their services include Advertising and Logo.
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$1,000+< $25 / hrFreelancerRímac, Peru
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SEOGENIAL is a SEO services firm. Their small team is headquartered in Rímac, Peru. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancerSan Isidro, Peru
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Seosemperu is a SEO services firm. The San Isidro, Peru-based team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerSantiago de Surco, Peru
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SEO Lima is a SEO services firm. The Santiago de Surco, Peru-based team provides Search Engine Optimization and E-Commerce Development.
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$5,000+$100 - $149 / hr50 - 249Rio de Janeiro, Brazil
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Approach Comunicacao is a Content Marketing company. Founded in 1996, the team specializes in Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Tel Aviv-Yafo, Israel
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UM Digital - Tel Aviv, an Advertising company, was established in 2007. The firm specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Finesse Global is an IT managed services company. The Dubai, United Arab Emirates-based firm focuses on IT managed services and cloud consulting & SI.
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UndisclosedUndisclosedFreelancerBogotá, Colombia
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Six Art Media is a PPC company established in 2012. Located in Bogotá, Colombia, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMéxico, Mexico
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Seo Web Mexico is an Email Marketing company. They are headquartered in México, Mexico and have small team of experts. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerCiudad de México, Mexico
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Established in 2011, Social Media México Consultoría, a small social media marketing company, is in Ciudad de México, Mexico. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Tomsher Technologies, a web design agency, provide Web Design and Web Development. They were established in 2012.
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UndisclosedUndisclosed50 - 249
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CBR Marketing Solutions is a branding agency located in Sandton, South Africa. They provide Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Maa Communications Ltd., an Advertising company, was launched in 1959. The team focuses on Advertising and Graphic Design and is located in Bengaluru, India.
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UndisclosedUndisclosedFreelancerGlasgow, Scotland
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Digital Strategy company Jump Online was founded in 2015. The company offers Digital Strategy and Pay Per Click, and is small.
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UndisclosedUndisclosedFreelancer
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Advertising company Digital Marketing Advice was established in 2016. The firm provides Advertising and Pay Per Click, and is small.
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UndisclosedUndisclosed50 - 249Highland, IN
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National Marketing Group - NMG is a midsize Event Marketing company. Established in 1994, the team provides Event Marketing and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Lightbox Design Company is a small branding firm. Launched in 2016, the team provides Branding and Pay Per Click.
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UndisclosedUndisclosed50 - 249Addison, TX
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HCK2 Partners is a graphic design agency founded in 1998. The team provides Graphic Design and Public Relations.
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UndisclosedUndisclosedFreelancer
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SEMcampaigns.com is a Content Marketing company. The team offers Content Marketing and Digital Strategy, and the firm is headquartered in San Francisco, California.
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$5,000+$25 - $49 / hr50 - 249
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Orgânica Digital is a branding firm. Their midsize team is located in Rio grade do sul, Brazil and offers Branding and Digital Strategy. The firm was launched in 2007.
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UndisclosedUndisclosed50 - 249Burnsville, MN
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Midsize Marketing Strategy company Creative Graphics, is headquartered in Burnsville, Minnesota. Their services include Marketing Strategy and Email Marketing.
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UndisclosedUndisclosedFreelancerRockford, IL
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Logo company Stone Dragon Marketing was established in 2013. The team offers Logo and Pay Per Click and is in Rockford, Illinois.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Located in Greenville, South Carolina, Jackson Marketing, Motorsports & Events is an Event Marketing company. The team specializes in Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Dartmouth, MA
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Plum Direct Marketing is a Direct Marketing company located in Dartmouth, Massachusetts and Fall River, Massachusetts. They specialize in Direct Marketing and Branding and were launched in 2007.
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UndisclosedUndisclosedFreelancerNaperville, IL
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Naperville SEO is a Naperville, Illinois-based Email Marketing company. Their services include Email Marketing and Market Research.
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UndisclosedUndisclosed50 - 249Newtown, PA
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Founded in 1993, PrintMail Solutions is a Finance & Accounting Outsourcing (FAO) company. The midsize team specializes in Finance & Accounting Outsourcing (FAO) and Direct Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Digital Strategy company White Whale Web Design was established in 2018. Headquartered in North Augusta, South Carolina, the team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerLexington, SC
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In Lexington, South Carolina, Mass Digital Marketing is a small Content Marketing company. Their services include Content Marketing and Email Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.