Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr10 - 49
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Reliancetech is a branding agency. Their small team is based in Sheridan, Wyoming and provides Branding and Social Media Marketing. The firm was launched in 2020.
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UndisclosedUndisclosed10 - 49Gurugram, India
Services provided
Branding company Reves Digital provides Branding and Social Media Marketing. They are located in Gurugram, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$10,000+$25 - $49 / hr10 - 49
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Artisans Code LLC is a small Dallas, Texas-based branding firm. Their services include Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49
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Founded in 2024, Zenfusion Tech is a branding company. The team focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Leap Booster Technology Pvt Ltd is a branding firm. They focus on Branding and Public Relations and are based in.
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$25,000+$25 - $49 / hr10 - 49Indore, India
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INURUM TECHNOLOGIES, a Digital Strategy company, was launched in 2021. The company offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Brighton and Hove, England
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Object Ad Solutions is a SEO services firm. The small Brighton and Hove, England-based team specializes in Search Engine Optimization and Social Media Marketing. The firm was established in 2010.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$25 - $49 / hr10 - 49
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In Milton, Georgia, Permission Marketing is a Digital Strategy company. Founded in 2015, the team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Founded in 2019, Wildblue Digital LLP is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$150 - $199 / hr10 - 49Calgary, Canada
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Battleship SEO is a SEO company. Launched in 2024, their team focuses on Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Flamingo Consulting LLC is a branding agency. Located in Grand Rapids, Michigan, the company was launched in 2014. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Surat, India
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Bolstersys is a small Digital Strategy company located in Surat, India. The team offers Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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Launched in 2023, Inspireta is a small website development firm located in Dhaka, Bangladesh. Their team offers Web Development and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
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91Digitals is a small New Delhi, India-based branding agency. The team specializes in Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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SEO Retailer is a SEO agency headquartered in Dhakka, Bangladesh and Tangail, Bangladesh. Launched in 2023, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
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American Design Space is a Marketing Strategy company. Founded in 2024, the team specializes in Marketing Strategy and Digital Strategy. The agency is located in Los Angeles, California.
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$1,000+$100 - $149 / hr10 - 49
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Lucid Creative is a branding firm founded in 2019. Their team focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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Coder World Labs is a Digital Strategy company. They are headquartered in Noida, India, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Website development firm Tinta Square Private Limited was launched in 2018. The team offers Web Development and Digital Strategy.
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UndisclosedUndisclosed10 - 49Denver, CO
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DG Marketing Services is a CRM consulting and SI company. Their small team of employees is based in Denver, Colorado. Their team provides CRM consulting and SI and Fractional CMO Services.
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$1,000+$50 - $99 / hr10 - 49Milton, Australia
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Priority1 Marketing is a Digital Strategy company launched in 2021. The team offers Digital Strategy and Search Engine Optimization and is in Milton, Australia.
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$5,000+$50 - $99 / hr10 - 49
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Launched in 2022, Spitlox — Your Smart Partner is a small e-commerce development company. Their team offers E-Commerce Development and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Based in Bandung, Indonesia, SOROTNAMEDIA is a small Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
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Launched in 2023, Softowell is a PR firm. Their team provides Public Relations and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
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TechFund Innovations is a Dubai, United Arab Emirates-based branding company. They offer Branding and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49
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Based in Dallas, Texas and Dallas, Texas, Unique Web Studios is a branding company. The team offers Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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Website Design Studios is an Advertising company. They were established in 2023 and offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ismailia, Egypt
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TAMIYOUZ is a small Digital Strategy company in Ismailia, Egypt. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Sequence is an Advertising company. The agency is in Toronto, Canada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Synergize, a small SEO agency, is in Toronto, Canada. The team offers Search Engine Optimization and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Salalah, Oman
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Founded in 2015, Logicorp Technologies , a small social media marketing agency, is located in Salalah, Oman and Salalah, Oman. Their team offers Social Media Marketing and Search Engine
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2012, MediaDesignExpert LLC is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Founded in 2022, Futurex Tech, a small social media marketing company, is based in Kathmandu, Nepal and Birgunj, Nepal. Their team specializes in Social Media Marketing and Web Development.
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Undisclosed$50 - $99 / hr10 - 49Loveland, CO
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Headquartered in Loveland, Colorado and Berthoud, Colorado, Aero Digital Marketing is a SEO company. The team focuses on Search Engine Optimization and Other Digital Marketing.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Dezign Shark is a Hyderabad, India-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2018, OPEYN is a website development company. The agency specializes in Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr10 - 49
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Located in Delhi, India, BgroTech is a Digital Strategy company. Launched in 2020, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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FTSITS LLC is a Digital Strategy company. Launched in 2018, the agency focuses on Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
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Performance Bull is a website development company. They were founded in 2024 and offer Web Development and Digital Strategy.
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$1,000+< $25 / hr10 - 49Plano, TX
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Cube Marketing Agency, a branding company, is headquartered in Plano, Texas. They provide Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Fsal Technologies Private Limited, a SEO agency, was founded in 2018. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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SleekIT technologies Pvt. Ltd. Is a Digital Strategy company launched in 2024. The firm provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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YODO Digital is an Advertising company established in 2024. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
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Innovatech 360 is a web development firm located in St. Petersburg, Florida and St. Petersburg, Florida. They specialize in Web Development and Branding and were founded in 2020.
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$1,000+$25 - $49 / hr10 - 49
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Fusion Digitech, a social media marketing agency, specialize in Social Media Marketing and Search Engine Optimization. They were established in 2019.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
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Launched in 2017, Zai Systems (SMC-PVT)LTD is a small Lahore, Pakistan-based SEO agency. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49London, England
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Esolace Tech is a web development company. Their small team is based in London, England and provides Web Development and Mobile App Development. The company was established in 2022.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2024, Revoy is a branding agency. The firm offers Branding and Digital Strategy, and is small.
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$1,000+Undisclosed10 - 49Bengaluru, India
Services provided
Adze Studio, a branding firm, was founded in 2014. The team provides Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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In Dover, Delaware, DOSbnb is a small social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.