Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+$150 - $199 / hr2 - 9George Yd, England
Services provided
Social You Limited, an e-commerce development company, was founded in 2014. The team focuses on E-Commerce Development and Search Engine Optimization and is in George Yd, England.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Content Marketing company The Kansas City Marketing Agency is based in Kansas City, Missouri. The team specializes in Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
SEO agency DM Web Solution provides Search Engine Optimization and Web Design. They are located in Los Angeles, California.
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$10,000+$150 - $199 / hr2 - 9Chichester , England
Services provided
Vinco Marketing is a small Advertising company. Launched in 2015, the team focuses on Advertising and UX/UI Design.
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$10,000+$150 - $199 / hr2 - 9Wilton, England
Services provided
Based in Wilton, England, The Mustard Agency is a small web design agency. The team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9Sheffield, England
Services provided
Introspective is an application development firm. Founded in 1991, their team offers Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
WebWorks of KC is a small Email Marketing company launched in 2007. Their team specializes in Email Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Orange Flame Design is a SEO company in Kansas City, Missouri. They specialize in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Stow cum Quy, England
Services provided
Cambridge Marketing Consultancy, a Marketing Strategy company, was founded in 2012. They offers Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$10,000+$150 - $199 / hr2 - 9Bristol , England
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Satsuma Media Ltd is an e-commerce development company located in Bristol , England and London , England. Their services include E-Commerce Development and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Pardubice, Czech Republic
Services provided
Headquartered in Pardubice, Czech Republic, MAXX Creative Communication is an Advertising company. They provide Advertising and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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In Las Vegas, Nevada, ADTACK Integrated Marketing is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Vento Solutions LLC, a small public relations company, is based in New York, New York and San Francisco, California. Their services include Public Relations and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Dreamspace is an e-commerce development firm. The team is in London, England, and their services include E-Commerce Development and Web Design.
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$5,000+$50 - $99 / hr2 - 9Rancho Cucamonga, CA
Services provided
Founded in 2010, RockonIT is a branding agency. Their team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Abita Springs, LA
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SOLID Web Service is a web design company. The team is based in Abita Springs, Louisiana, and their services include Web Design and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Andover, MA
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Scholes Marketing is a social media marketing agency. Based in Andover, Massachusetts, the team focuses on Social Media Marketing and Web Design.
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$5,000+$100 - $149 / hr2 - 9Ankeny, IA
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Launched in 2011, Be Always Marketing is a web design company. Their services include Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
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Whiteboard Creations, a website development company, is headquartered in Apex, North Carolina. They focus on Web Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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Located in San Jose, California and Chandigarh, India, Frisco Web Solutions is a small SEO agency. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Heroica Puebla de Zaragoza, Mexico
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Innova ideas is an Email Marketing company. The Heroica Puebla de Zaragoza, Mexico-based agency was launched in 2015. Their team offers Email Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Founded in 2013, World Means is a small branding company located in Los Angeles, California. Their team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Billerica, MA
Services provided
RCS Technology Solutions, a small IT managed services company, is located in Billerica, Massachusetts. Their services include IT managed services and Web Design.
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$5,000+$100 - $149 / hr2 - 9Torrance, CA
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PurpleJACK Technologies is a web design company established in 2012. The team focuses on Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Eyepinch Interactive is a Virginia Beach, Virginia-based Advertising company. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Geek in NY, a small SEO company, is located in New York, New York. The team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Glenview, IL
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Attract.Click - Websites & Marketing is a web design company launched in 2001. Headquartered in Glenview, Illinois, the team provides Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9
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Kona Company is a mobile app development firm. Their team is based in Lansing, Michigan and offers Mobile App Development and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Headquartered in Boston, Massachusetts, Auctus Marketing is a small web design company. The team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Naples, FL
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ISOOSI Marketing Agency is a graphic design agency based in Naples, Florida and Simi Valley, California. They offer Graphic Design and Mobile & App Marketing and were founded in 2002.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Tesla Media Group is a social media marketing firm established in 2006. The team specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Maverick Web Marketing is an Albuquerque, New Mexico-based web design company. They specialize in Web Design and Social Media Marketing and were founded in 2009.
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$5,000+$100 - $149 / hr2 - 9Geneva, IL
Services provided
Doubletime Marketing is a SEO services firm. Established in 2002, their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Des Plaines, IL
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Launched in 1994, Paradigm Productions is a SEO services firm. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Headquartered in Philadelphia, Pennsylvania, Pixel Engine is an e-commerce development company. Launched in 2008, the team focuses on E-Commerce Development and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Philadelphia, PA
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Total Web Company, a small social media marketing firm, is in Philadelphia, Pennsylvania and Bensalem, Pennsylvania. The team focuses on Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Celerify is a Philadelphia, Pennsylvania-based SEO agency. They offer Search Engine Optimization and Web Design and were founded in 2012.
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$5,000+$100 - $149 / hr2 - 9Gig Harbor, WA
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Marketing Giant is a branding agency. Their small team of employees is located in Gig Harbor, Washington. Their team provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brentwood, TN
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Sovereign Consulting, an Advertising company, is in Brentwood, Tennessee. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Olympia, WA
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Digitaleer, a SEO company, is located in Olympia, Washington. They provide Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Portland, OR
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Eris Creative is an Advertising company. The team focuses on Advertising and Social Media Marketing, and the firm is in Portland, Oregon.
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$5,000+$100 - $149 / hr2 - 9Louisville, KY
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Xstreme Media LLC is a small Louisville, Kentucky-based web design company. Their services include Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Washington, DC
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1424 Marketing Group is a Digital Strategy company. In Washington, District of Columbia, the company was founded in 2010. Their services include Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Aurora, CO
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Top Spot Consulting, a social media marketing agency, was founded in 2010. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Brookline, MA
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Transmyt Marketing is a branding company. Located in Brookline, Massachusetts, the firm focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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AgencyAxis is a small Advertising company located in San Francisco, California. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Penstraze, England
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Launched in 2006, Channel Digital is an e-commerce development company. Their services include E-Commerce Development and Web Design.
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$10,000+$150 - $199 / hr2 - 9Dewsbury, England
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Studio 116 Design is a Mobile & App Marketing company. They are in Dewsbury, England and have small team. Their team offers Mobile & App Marketing and Web Design.
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$5,000+$150 - $199 / hr2 - 9Orange Park, FL
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Motionbuzz Web Design and Marketing is a web design agency. The Orange Park, Florida-based company was established in 2000. Their team offers Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Boulder, CO
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Peak Studios is a SEO company. Their team is located in Boulder, Colorado and provides Search Engine Optimization and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.