Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Pixelwebsource is a small web design agency based in San Jose, California. The team specializes in Web Design and Custom Software Development.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small SEO company Web Design Florida, is in Jacksonville Beach, Florida. The team offers Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$10,000+$100 - $149 / hr2 - 9Grosse Pointe Park, MI
Services provided
Advertising company Frontier 3 Advertising was launched in 2002. In Grosse Pointe Park, Michigan, the team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Established in 2001, CorInteractive is a Marketing Strategy company. The team offers Marketing Strategy and Digital Strategy and is based in Minneapolis, Minnesota.
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$10,000+$150 - $199 / hr2 - 9St Davids, Wales
Services provided
Established in 1997, Web Adept is a web design agency. Their team specializes in Web Design and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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ANDLOCAL is a Content Marketing company. Their small team is located in Miami, Florida. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Garner, NC
Services provided
Raleigh Inbound Marketing is a Content Marketing company founded in 2011. Based in Garner, North Carolina, the team specializes in Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Webociti is a SEO services firm. They were established in 2011 and focus on Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9
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Kenny & Sons Ltd is a video production agency. The company is based in Northampton, England. Their services include Video Production and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$100 - $149 / hr2 - 9Eagleville, PA
Services provided
WSI Simply ROI is a Digital Strategy company launched in 2002. The team specializes in Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9St. Augustine, FL
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MTR Web Solutions is a web design company. They focus on Web Design and Graphic Design and were established in 1995.
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$5,000+$100 - $149 / hr2 - 9Temple, TX
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Gale Force Web Pros is a small Temple, Texas-based graphic design company. Their services include Graphic Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Sunrise, FL
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Azoolu Marketing is an Advertising company. The Sunrise, Florida-based team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Edmond, OK
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Headquartered in Edmond, Oklahoma, WSI Internet is an e-commerce development company. The team specializes in E-Commerce Development and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9West Liberty, IA
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Big Imprint, a web design agency, was founded in 2009. The company focuses on Web Design and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr2 - 9Doral, FL
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Struoweb is a SEO agency headquartered in Doral, Florida. Established in 2015, the team provides Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Doral, FL
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WSI Digital Experts is a Digital Strategy company launched in 2012. The team provides Digital Strategy and Search Engine Optimization and is located in Doral, Florida.
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$5,000+$150 - $199 / hr2 - 9Sparks, MD
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Headquartered in Sparks, Maryland, AT Integrated is a small e-commerce development firm. The team offers E-Commerce Development and UX/UI Design.
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$5,000+$100 - $149 / hr2 - 9
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Jericho Studios is a web design agency. The Mandeville, Louisiana-based team focuses on Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9Weston-super-Mare North Somerset , England
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In Weston-super-Mare North Somerset , England, 11ElevenDC is an Advertising company. The team provides Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9West Palm Beach, FL
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Clever Maniacs is an Advertising company. Established in 2011, the company focuses on Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Dragonfly Media, a mobile app development firm, provides Mobile App Development and Search Engine Optimization. The agency is located in Reno, Nevada.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Reno Web Design Group is a SEO agency. They are located in Reno, Nevada and have small team. Their services include Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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Tinzi Marketing is a Fort Lauderdale, Florida-based Digital Strategy company. They focus on Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Alto Web Marketing is an Atlanta, Georgia-based Email Marketing company. The team specializes in Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Headquartered in Atlanta, Georgia and London, England, Sparx Studios is a Content Marketing company. They offer Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Appeal Design is a website development firm. Located in Atlanta, Georgia, their team provides Web Development and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Founded in 1999, AtlantaSky Creative Solutions is a small Atlanta, Georgia-based branding agency. Their services include Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Norcross, GA
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Located in Norcross, Georgia, WebCo Interactive is a print design agency. The team provides Print Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Harvey, LA
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SEO company WebAtude Marketing was launched in 2014. Based in Harvey, Louisiana, the team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bel Air, MD
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Focus 4 is a Digital Strategy company founded in 2006. The team provides Digital Strategy and Search Engine Optimization and is located in Bel Air, Maryland.
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$5,000+$100 - $149 / hr2 - 9Franklin, TN
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Harpeth Marketing is an Advertising company in Franklin, Tennessee. They provide Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9
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Established in 2009, Hi Studio is a small Czech Republic-based branding firm. Their team offers Branding and Packaging Design.
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$5,000+$100 - $149 / hr2 - 9Towson, MD
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Bay E-Solutions & Technology is a social media marketing firm. Headquartered in Towson, Maryland, the firm was launched in 2006. Their team offers Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Franklin, TN
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Caddis is a web design company. Their team is in Franklin, Tennessee. The firm focuses on Web Design and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Littleton, CO
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SEO agency 1st Click Consulting is based in Littleton, Colorado. They provide Search Engine Optimization and Branding and were founded in 2002.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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CIMA Estonia is an Advertising company. They focus on Advertising and Branding and are located in Tallinn, Estonia.
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$5,000+$100 - $149 / hr2 - 9Nottingham, England
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Launched in 2007, Internet Expert Ltd is a web design agency. The team focuses on Web Design and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
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Social media marketing firm Breend Ltd is headquartered in Sofia, Bulgaria. Founded in 2014, the team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Roma, Italy
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Web To Emotions is a small Digital Strategy company in Roma, Italy and Roma, Italy. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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SEO99 is a SEO agency. They focus on Search Engine Optimization and Web Development and were launched in 2017.
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$5,000+$100 - $149 / hr2 - 9
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Whitelake Interactive is a small Haverford, Pennsylvania-based custom software development company. The team offers Custom Software Development and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
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Founded in 2013, 39Marketing is a Content Marketing company. The team provides Content Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Saint Charles, MO
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Changescape Web is a SEO services firm. Their small team is located in Saint Charles, Missouri. Their services include Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr2 - 9Stockholm, Sweden
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Established in 2011, The Stockholm Tech Agency is a Digital Strategy company. The small team provides Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
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CRM consulting and SI company Esali was founded in 2010. The team focuses on CRM consulting and SI and Digital Strategy and is based in Stockholm, Sweden.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
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Bernskiold Media is a Digital Strategy company. They were founded in 2010, and their services include Digital Strategy and Web Design.
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$10,000+$100 - $149 / hr2 - 9Athina, Greece
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Digital Strategy company Zonepage was established in 2012. The company focuses on Digital Strategy and Mobile App Development, and is small.
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$5,000+$100 - $149 / hr2 - 9Frankfurt am Main, Germany
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Established in 2010, RTO SEO is a small Frankfurt am Main, Germany-based SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Napoli, Italy
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Digital Strategy company Boosty Srl focuses on Digital Strategy and E-Commerce Development. They were established in 2017.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.