Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Varanasi, India
Services provided
Digital Strategy company GeoGo Infotech provides Digital Strategy and Social Media Marketing. They are headquartered in Varanasi, India.
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$1,000+$50 - $99 / hr2 - 9Cornellà de Llobregat, Spain
Services provided
Founded in 2014, Gala Marketing Online, a small Digital Strategy company, is headquartered in Cornellà de Llobregat, Spain. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr2 - 9Hyderabad, India
Services provided
Saka Digital Private Limited is a branding firm. The Hyderabad, India-based team specializes in Branding and Market Research.
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$1,000+$150 - $199 / hr2 - 9Surrey, Canada
Services provided
Four Seasons Media is an Advertising company. They are headquartered in Surrey, Canada and have small team. They provide Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in London, England, THYNK AGENCY LTD is a branding agency. They provide Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
Services provided
In Manama, Bahrain, 424Digital Solutions is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Al Kuwayt, Kuwait
Services provided
Moving2Digital is a small branding firm launched in 2018. Their team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9
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Digital Strategy company Techstrives is located in Jaipur, India and Jaipur, India. Established in 2020, the team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Jaipur, India
Services provided
S Tech Agency, an Advertising company, is in Jaipur, India. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Kuwait City, Kuwait
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Digirabia is a social media marketing company. Their team is in Kuwait City, Kuwait and specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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SEO company Scottsdale SEO Company is headquartered in Scottsdale, Arizona. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2005.
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UndisclosedUndisclosed2 - 9Kihei, HI
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Big Beach Digital , a small SEO services firm, is based in Kihei, Hawaii. The team specializes in Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Established in 2021, Danabak is a SEO services firm. Headquartered in Charlotte, North Carolina, the team specializes in Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
The Tech Raptors is a website development firm. They are located in Mississauga, Canada. Their team offers Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Raving Fan, a small Advertising company, is located in Phoenix, Arizona. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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DATA (Dar Al Tasmeem Advertising and Publicity Co.) is a Hawally, Kuwait-based Content Marketing company. They specialize in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Launched in 2023, Albilad Digitals is a Marketing Strategy company. The small team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Kallen Media LLC is a SEO services firm. They were launched in 2019 and offer Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii SEO & Web Design, a small SEO services firm, is based in Honolulu, Hawaii. Their services include Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9Pompano Beach, FL
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Launched in 2019, iGrowMarketing Digital SEO Agency is a small SEO services firm. Their team provides Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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As Per Need Web Design & Digital Marketing is a social media marketing firm located in Jaipur, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Rawalpindi, Pakistan
Services provided
In Rawalpindi, Pakistan and Rawalpindi, Pakistan, World Digitalized Solutions is a SEO agency. Their services include Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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Web development firm Solutions Co. Specializes in Web Development and Social Media Marketing. They are based in Salmiya, Kuwait.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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Established in 2014, Westoweb is a branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
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Micronetics Marketing and Promotions WLL is a Content Marketing company. They provide Content Marketing and Email Marketing and are headquartered in Manama, Bahrain.
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UndisclosedUndisclosed2 - 9Salmabad, Bahrain
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Freespace is a Marketing Strategy company. Founded in 2016, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
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Ad.mark, an Advertising company, was established in 2006. The agency specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lucknow, India
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Ad Sangam is a Digital Strategy company headquartered in Lucknow, India. They provide Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Ramachandrapuram (BHEL Township), India
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IVMS DIGITAL is a small Ramachandrapuram (BHEL Township), India-based PPC company. Their services include Pay Per Click and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Aquila Creative Hub is a branding agency. Their small team is in Al Muharraq, Bahrain. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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TechMoguls, a SEO company, was founded in 2011. The small team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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DigiGenius Marketing is a SEO services firm. Based in Chicago, Illinois, their small team focuses on Search Engine Optimization and Branding. The firm was established in 2022.
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$1,000+< $25 / hr2 - 9
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Headquartered in Ludhiana, India, Braintrain info solutions is a web design agency. They specialize in Web Design and Web Development and were launched in 2019.
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$1,000+< $25 / hr2 - 9
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Digital Time, a branding company, is located in Bhopal, India and Bhopal, India. They focus on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bentonville, AR
Services provided
SEO services firm SEO Counselours was launched in 2021. Headquartered in Bentonville, Arkansas, the team provides Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9Malvern, Australia
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Launched in 2023, Bluesight Studio is a website development firm. Their team provides Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Altamonte Springs, FL
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Web Studio Florida is a small Altamonte Springs, Florida-based SEO services firm. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Expandpro Tech is a Marketing Strategy company. The agency is headquartered in Delhi, India and Badlapur, India. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Jupiter, FL
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SEOMarketing.com is a SEO company. The company is in Jupiter, Florida. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nappanee, IN
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Next Level Pixels is a social media marketing firm based in Nappanee, Indiana. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Novate Milanese, Italy
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Cdweb Agency is a SEO agency. Founded in 2000, the company is located in Novate Milanese, Italy. Their team offers Search Engine Optimization and Market Research.
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UndisclosedUndisclosed2 - 9
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Media Conclusion is a social media marketing company. Headquartered in Jonesboro, Arkansas, the company was founded in 2019. Their team provides Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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SEO agency Extreme Digital Marketing is in Greenville, South Carolina. They provide Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sherwood, AR
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MADM Media + Marketing is a mobile app development company. In Sherwood, Arkansas, the firm was founded in 2007. Their team focuses on Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boise, ID
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Little Egg Solutions is a social media marketing company established in 2016. Headquartered in Boise, Idaho, the team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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Infinity Digital Marketing Agency is a Digital Strategy company. Launched in 2023, the company is in Vila Meã, Portugal. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9
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Thing Media, a web development company, focuses on Web Development and Branding. The company is based in Seattle, Washington.
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$1,000+$100 - $149 / hr2 - 9
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Canvas Noir Marketing is a SEO company. Their small team of employees is in. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9San Marcos, CA
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ELocal Web Solutions is a social media marketing firm. Launched in 2012, the agency is based in San Marcos, California. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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Sand Key Ventures is a SEO company. The small Clearwater, Florida-based team offers Search Engine Optimization and Corporate Photography. The agency was launched in 2019.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.