Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Denver, CO
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Digital Traffik Agency is a branding company established in 2021. The team specializes in Branding and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9Dubai, United Arab Emirates
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Headquartered in Dubai, United Arab Emirates, MyDigiEvolution is a small Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
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SEO Super Tech is a small social media marketing company located in Cincinnati, Ohio. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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WEBLY DESIGN, a SEO agency, is headquartered in Hamilton, Canada and MOHALI, India. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Cyber Liberty Marketing is a social media marketing company. Founded in 2020, the team specializes in Social Media Marketing and Content Marketing. The company is located in Albuquerque, New Mexico.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Based in New Delhi, India, Global Imperial is a SEO services firm. Launched in 2018, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2021, Phonetic Digital Services Limited is a web development company. The agency offers Web Development and Digital Strategy, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+Undisclosed2 - 9Woodland Park, NJ
Services provided
Headquartered in Woodland Park, New Jersey, TND Trainings and Marketing is a Digital Strategy company. Launched in 2023, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Net Visibility Group is a SEO services firm. They were founded in 2005, and their services include Search Engine Optimization and Custom Software Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Albany, OR
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Greatness Digital, a branding company, was founded in 2020. The agency focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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SEO services firm CSIntel was launched in 2009. The firm focuses on Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Located in New York, New York, LegalEdge Marketers is a SEO company. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Salem, OR
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SolutionsTwoGo is a SEO agency. Their team is based in Salem, Oregon and focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
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Roadmap Agency Oregon is a social media marketing agency established in 2018. The agency provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
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In New York, New York, Get Me SEO, LLC is a social media marketing agency. Founded in 2009, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portland, OR
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Rose City Marketing is a social media marketing firm. Launched in 2020, the team focuses on Social Media Marketing and Search Engine Optimization. The agency is in Portland, Oregon.
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$10,000+$50 - $99 / hr2 - 9
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EREN CEM GELBAL is a Marketing Strategy company. The team specializes in Marketing Strategy and Digital Strategy, and the company is located in Tokat, Türkiye.
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UndisclosedUndisclosed2 - 9Elizabethtown, PA
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Social media marketing agency Blosser Marketing Group was founded in 2016. The team provides Social Media Marketing and Search Engine Optimization and is located in Elizabethtown, Pennsylvania.
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$1,000+$50 - $99 / hr2 - 9
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SpideyWebs is a Market Research company founded in 2021. Their team focuses on Market Research and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Advertising company GENIUS AGENCY is headquartered in Meknès, Morocco and Lille, France. They specialize in Advertising and Digital Strategy and were launched in 2023.
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UndisclosedUndisclosed2 - 9Allentown, PA
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Cosmick Media is a social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization and is in Allentown, Pennsylvania.
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$1,000+$50 - $99 / hr2 - 9West Chester, PA
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ETOS Consulting LLC is a social media marketing firm. The West Chester, Pennsylvania-based agency was founded in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hatfield, PA
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Founded in 2010, Fulcrum Concepts, LLC, a small social media marketing company, is based in Hatfield, Pennsylvania. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hatboro, PA
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Prizefight Digital is a SEO agency. Their small team is based in Hatboro, Pennsylvania. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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KAAF For Creative LLC is a branding company founded in 2023. Their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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CreaRank is a social media marketing company in Durrës, Albania and Englewood, New Jersey. They provide Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Orem, UT
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DigiBiz Inc is a small Orem, Utah-based SEO company. Their services include Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, Pakistan
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Digital Aficionados, an Ecommerce Marketing company, was founded in 2019. The team provides Ecommerce Marketing and Advertising and is located in Hyderabad, Pakistan.
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UndisclosedUndisclosed2 - 9New York, NY
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Huge Exposure Services Inc. Is a social media marketing company. The team specializes in Social Media Marketing and Content Marketing and is in New York, New York.
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$1,000+$50 - $99 / hr2 - 9
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SEO services firm ALTIOR Virtual Marketing is in Atlanta, Georgia. Launched in 2021, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Authorize Local is a Market Research company. The New York, New York-based company was launched in 2001. Their team specializes in Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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BD Grow is a social media marketing firm. Launched in 2022, the team specializes in Social Media Marketing and Email Marketing. The firm is in New York, New York.
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UndisclosedUndisclosed2 - 9
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JRC Marketing Solutions is a SEO company founded in 2023. The team focuses on Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9New Hyde Park, NY
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Grey Media Group is a New Hyde Park, New York-based Marketing Strategy company. They focus on Marketing Strategy and Social Media Marketing and were established in 2012.
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UndisclosedUndisclosed2 - 9Hendersonville, TN
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Comet Media Labs is a SEO company. They provide Search Engine Optimization and Web Design and are in Hendersonville, Tennessee.
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$5,000+$150 - $199 / hr2 - 9Berlin, Germany
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Guiding-Ventures is a Demand Generation Marketing company in Berlin, Germany. They offer Demand Generation Marketing and Digital Strategy and were founded in 2022.
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UndisclosedUndisclosed2 - 9
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DIGITAL& is a social media marketing firm based in Bloomington, Indiana. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Elkhart, IN
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Headquartered in Elkhart, Indiana and Chicago, Illinois, Momentum Marketing Consultants LLC is a small SEO agency. The team focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9New Rochelle, NY
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SEO company Shibga Media is in New Rochelle, New York. They offer Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
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Wings IT is a Digital Strategy company. They are headquartered in Dhaka, Bangladesh. Their team focuses on Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Long Island City, NY
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Established in 2018, Blue Bear Digital Consulting is a Marketing Strategy company. Their team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fishers, IN
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Social media marketing firm Collective Publishing LLC was launched in 2012. In Fishers, Indiana, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Gent, Belgium
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Marketing Strategy company Team Made was founded in 2016. The company specializes in Marketing Strategy and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Denver, CO
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Griffin Digital is a SEO services firm. They were founded in 2021, and their services include Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Ridgway, CO
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In Ridgway, Colorado, Peak Media Company is a SEO services firm. Founded in 2006, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Massive Dynamics USA is a social media marketing agency. The firm is headquartered in New York, New York. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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Social media marketing firm Main Street Media 360 was established in 2011. Located in Denver, Colorado, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9East Hampton, NY
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In East Hampton, New York, Principal Consulting LLC. Is a SEO agency. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Greeley, CO
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Located in Greeley, Colorado, DaGama Digital Marketing Agency is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Berthoud, CO
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Snap In Media is a social media marketing company. Their team is in Berthoud, Colorado and specializes in Social Media Marketing and Search Engine Optimization.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.