Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosedFreelancer
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Mario Cisneros is an user experience agency. Their small team is located in Allen, Texas. Their team provides UX/UI Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Bricks & Clicks Marketing is a web design agency. They are in Dunedin, Florida and have small team. Their team provides Web Design and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosedFreelancerRio de Janeiro, Brazil
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Filipe Souza is a small Content Marketing company founded in 2000. Their team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerBari, Italy
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Fenixo Studio is a web design agency. Established in 2008, the team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancerLititz, PA
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Digital Strategy company OwnerOwner Mason Digital Marketing was established in 2013. The team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosedFreelancerSmithville, AR
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Eclipse Marketing & Design, a web design agency, is located in Smithville, Arkansas. The team provides Web Design and Print Design.
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UndisclosedUndisclosedFreelancerTempe, AZ
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Dallas McLaughlin LLC is an Advertising company. Their team is based in Tempe, Arizona. The agency offers Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosedFreelancer
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Nypto is an app development company. Their small team is located in Toronto, Canada. Their services include Mobile App Development and Blockchain Marketing.
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UndisclosedUndisclosedFreelancer
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Established in 2021, Jennifer Martin Coaching, a small Marketing Strategy company, is based in Houston, Texas. Their team provides Marketing Strategy and Event Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosedFreelancer
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Combined Concepts Media, a small web design company, is based in Albany, New York. Their services include Web Design and Digital Strategy.
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UndisclosedUndisclosedFreelancerRochester, NY
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Investors Stock Daily, Inc. Is a Content Marketing company. The Rochester, New York-based firm was founded in 2000. Their services include Content Marketing and Advertising.
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UndisclosedUndisclosedFreelancerDenver, CO
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Creative Canvas Web is a small SEO services firm. They specialize in Search Engine Optimization and Web Design and were founded in 2015.
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UndisclosedUndisclosedFreelancerPattaya City, Thailand
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4 Colors Design is a branding firm. They specialize in Branding and Social Media Marketing and are in Pattaya City, Thailand.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Founded in 2020, Yo Crib Creative is a small Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAnkara, Türkiye
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Aironev Bilişim is a social media marketing agency. In Ankara, Türkiye, the company was established in 2019. Their services include Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosedFreelancer
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Social media marketing firm Ecom Ace was founded in 2022. The small team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Small web design company KS Marketing Studio, is headquartered in Fort Worth, Texas. Their services include Web Design and Branding.
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UndisclosedUndisclosedFreelancerHarker Heights, TX
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Mike Snow Digital, LLC is a small social media marketing agency. Founded in 2015, the team focuses on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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So Lo Mo Is Digital is a branding firm. Their small team is headquartered in Frisco, Texas. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerChippendale, Australia
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Established in 2021, DEJI Agency is an Advertising company. The small team offers Advertising and Branding.
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UndisclosedUndisclosedFreelancerBondi Junction, Australia
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Digital Strategy company MarketingPush Pty Ltd was launched in 2012. Headquartered in Bondi Junction, Australia, the team offers Digital Strategy and Print Design.
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UndisclosedUndisclosedFreelancerRawalpindi, Pakistan
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Launched in 2019, 99 Marketing Studio is a social media marketing agency. The company offers Social Media Marketing and Video Production, and is small.
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UndisclosedUndisclosedFreelancerBrandon, SD
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NuWave Digital Marketing is a SEO services firm. Their team is headquartered in Brandon, South Dakota and provides Search Engine Optimization and Digital Strategy.
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$1,000+$100 - $149 / hrFreelancerLaveen, AZ
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In Laveen, Arizona, AZ Media Maven, LLC is a PR agency. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosedFreelancerPhoenix, AZ
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Phoenix SEO Geek is a SEO services firm. Founded in 2019, the team specializes in Search Engine Optimization and Market Research. The firm is located in Phoenix, Arizona.
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Undisclosed$25 - $49 / hrFreelancer
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Mujeeb Ahmed is a social media marketing agency headquartered in Karachi, Pakistan. They specialize in Social Media Marketing and Email Marketing and were launched in 2023.
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UndisclosedUndisclosedFreelancerPhoenix, AZ
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SEO services firm AZyokel.com, LLC. Is based in Phoenix, Arizona. They focus on Search Engine Optimization and Web Design and were established in 2007.
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Undisclosed$50 - $99 / hrFreelancer
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The Abbery is a Content Marketing company. Based in Austin, Texas, their small team offers Content Marketing and Search Engine Optimization. The company was founded in 2015.
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$1,000+$25 - $49 / hrFreelancerBuenos Aires, Argentina
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Web.Sholin.me is a Content Marketing company. They were launched in 2016, and their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Founded in 2020, The Edgewood Solution, LLC is a social media marketing company. Located in Little Rock, Arkansas, the team offers Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Click Source SEO is a social media marketing firm. They are headquartered in Fayetteville, Arkansas. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerRogers, AR
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WeOutrank is a SEO agency founded in 2019. The firm offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerJonesboro, AR
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A State Data is a SEO company. They are based in Jonesboro, Arkansas. Their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosedFreelancerLouisville, KY
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Root of Pi LLC is a SEO agency. The Louisville, Kentucky-based agency offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerFresno, CA
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EnFuegoMedia | Lead Generation SEO Services Company is a SEO agency. They specialize in Search Engine Optimization and Content Marketing and were founded in 2020.
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UndisclosedUndisclosedFreelancerBaton Rouge, LA
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SEO agency SEO BTR Baton Rouge is located in Baton Rouge, Louisiana. Their services include Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Emerging Digital Solutions is a SEO services firm. They were founded in 2022 and provide Search Engine Optimization and Mobile App Development.
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UndisclosedUndisclosedFreelancer
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SEO services firm APSEO, LLC. Was launched in 2018. The small team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAlbuquerque, NM
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Based in Albuquerque, New Mexico, Crecer Digital Social LLC. Is a branding agency. Established in 2022, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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JayMade is a small SEO agency located in Chattanooga, Tennessee. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerNew York, NY
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New York SEO Training Academy is a SEO services firm. Their small team of employees is based in New York, New York. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCherry Hill, NJ
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Initialize Digital is a branding agency in Cherry Hill, New Jersey. They specialize in Branding and Market Research.
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UndisclosedUndisclosedFreelancerAlbany, NY
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BloomView Marketing LLC. Is a social media marketing company. The Albany, New York-based firm was launched in 2023. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMedford, NJ
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SEO services firm Esquire Digital provides Search Engine Optimization and Web Design. They were established in 2024.
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UndisclosedUndisclosedFreelancerDaniels, WV
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Based in Daniels, West Virginia, NBVA is a branding firm. Their services include Branding and Market Research.
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UndisclosedUndisclosedFreelancerFairfax Station, VA
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SEO agency Bold Vision Marketing was established in 2023. The team provides Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hrFreelancer
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Blackfort Digital is a web design agency. They are located in Nenagh, Ireland and have small team. They focus on Web Design and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
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Established in 2024, 24 x7 Techelp is a SEO agency. The team focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosedFreelancer
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Social media marketing firm Hawks Marketing Agency specializes in Social Media Marketing and Search Engine Optimization. They are located in Gulfport, Mississippi.
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$5,000+$25 - $49 / hrFreelancer
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Founded in 2021, Techtonicc is a branding company. The small team specializes in Branding and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.5/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.