Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Advertising company Trifecta Communications is headquartered in Oklahoma City, Oklahoma. They focus on Advertising and Branding and were founded in 2004.
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UndisclosedUndisclosed10 - 49Porto, Portugal
Services provided
Alquimia da Cor is an Advertising company. Located in Porto, Portugal, the team offers Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Newark, NJ
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In Newark, New Jersey, Brick City Greenhouse is a branding firm. They specialize in Branding and Advertising and were established in 2015.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Based in Dublin, Ireland, Starcom is a media planning & buying company. They offer Media Planning & Buying and Advertising and were established in 2002.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Bold Studios is a branding company founded in 1988. The agency provides Branding and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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PR company VPR Canada was founded in 2016. Headquartered in Montréal, Canada, the team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Bloom Ads Inc. Is a small media planning & buying agency. They provide Media Planning & Buying and Advertising and were launched in 2008.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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Reynolds+associates is a public relations company. They are based in El Segundo, California and have small team. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Smith Miller Moore is a branding firm based in Los Angeles, California. They offer Branding and Public Relations and were launched in 1978.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosed10 - 49Denver, CO
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SE2 is a Marketing Strategy company. They specialize in Marketing Strategy and Public Relations and were launched in 1997. The company is located in Denver, Colorado.
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UndisclosedUndisclosed10 - 49Chicago, IL
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MK Communications is an Advertising company. Established in 1984, the company specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Ionic Media, an Advertising company, was established in 2002. The team focuses on Advertising and Search Engine Optimization and is headquartered in Los Angeles, California.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Revolution Media is a media planning & buying company launched in 2001. The agency specializes in Media Planning & Buying and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Launched in 1991, Tower Media is a media planning and buying agency. Headquartered in Chicago, Illinois, the team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Angell Marketing, a Marketing Strategy company, focus on Marketing Strategy and Advertising. They were established in 2004.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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AMA Phoenix Chapter is a Marketing Strategy company. They provide Marketing Strategy and Advertising and were established in 1959. The company is in Phoenix, Arizona.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Marketing Strategy company Yellow Bike Media is in San Diego, California. They offer Marketing Strategy and Advertising and were founded in 2005.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Chalk Digital is a Marketing Strategy company. Their team is based in San Diego, California. The agency provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Eight Horses is a Marketing Strategy company. Founded in 2006, their team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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Public relations agency Ori Media is located in Salt Lake City, Utah. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Brattleboro, VT
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Mondo Mediaworks is an Advertising company. Located in Brattleboro, Vermont, their small team specializes in Advertising and Search Engine Optimization. The firm was launched in 2010.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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The RAM Group is an Advertising company. They are based in West Palm Beach, Florida, and their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Located in Granby, Connecticut, Wings Media Group, Inc. Is a small Direct Marketing company. The team focuses on Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Chariton, IA
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Headquartered in Chariton, Iowa, McKinley Advertising Company is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Waterloo, IA
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Terry L Butz Creative is a Marketing Strategy company. The Waterloo, Iowa-based team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Scarborough, ME
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Creative Imaging Group is an Advertising company established in 2001. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Upper Saddle River, NJ
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Sigma Group is a small Upper Saddle River, New Jersey-based Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Wethersfield, CT
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DAI Agency is a small Marketing Strategy company. They provide Marketing Strategy and Advertising and were established in 1997.
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UndisclosedUndisclosed10 - 49Houston, TX
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Established in 1971, The Media Audit, a small Market Research company, is in Houston, Texas. Their services include Market Research and Advertising.
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UndisclosedUndisclosed10 - 49Arlington Heights, IL
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Direct Marketing company Tweyen Inc is based in Arlington Heights, Illinois. They provide Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Westport, CT
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The CauseWay Agency is a branding firm. The team is headquartered in Westport, Connecticut, and their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
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Keokee is an Advertising company. Headquartered in Sandpoint, Idaho, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
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ERAS Online is a social media marketing company. The Santo Domingo, Dominican Republic-based team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Vitacura, Chile
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Promoplan Chile is a branding company. Their small team is headquartered in Vitacura, Chile. Their team offers Branding and Advertising.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
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Founded in 1997, McCann Santiago is a small branding company located in Las Condes, Chile. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Huechuraba, Chile
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BBDO CHILE is a branding company located in Huechuraba, Chile. They offer Branding and Advertising and were launched in 1980.
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UndisclosedUndisclosed10 - 49Vitacura, Chile
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Branding company Wolf BCPP is located in Vitacura, Chile. Launched in 2015, the team offers Branding and Advertising.
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UndisclosedUndisclosed10 - 49Glenview, IL
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Media planning and buying company Prime Time Marketing was established in 2018. In Glenview, Illinois, the team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Bellevue, WA
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Mary Rau Public Relations, a small public relations firm, is based in Bellevue, Washington. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49
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Pay per click company BuzzHustle Digital Marketing is based in McKinne, Texas. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Cluj-Napoca, Romania
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Trend Communication, an Advertising company, offer Advertising and Public Relations. They were established in 2002.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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In Alexandria, Virginia, Smart Media Group is a small media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Cluj-Napoca, Romania
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Brand Smile is an Advertising company. The Cluj-Napoca, Romania-based company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Medellín, Colombia
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Interficto is a Medellín, Colombia-based SEO services firm. The team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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AdPone is an Advertising company. They are in Barcelona, Spain and have small team. Their team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49São Paulo, Brazil
Services provided
SEO company Integração Digital is located in São Paulo, Brazil. Founded in 2016, the team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Fairview Heights, IL
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Hometown Media Solutions is a small Advertising company founded in 1992. Their team provides Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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Social Elephant is an Advertising company founded in 2012. The team specializes in Advertising and Social Media Marketing and is headquartered in Amsterdam, Netherlands.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Smith-Petersen PR is a public relations agency. Their small team of employees is based in Milano, Italy. Their team provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Irvine, CA
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RALLIO is a social media marketing company. Their team is located in Irvine, California and provides Social Media Marketing and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.