Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Yslandia is a branding agency. In Madrid, Spain, their small team offers Branding and Web Design. The company was launched in 2009.
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$5,000+$150 - $199 / hr10 - 49Crofton, MD
Services provided
The Cyphers Agency is a small Digital Strategy company headquartered in Crofton, Maryland. The team focuses on Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Established in 1975, Susan Davis International is a public relations agency. The team focuses on Public Relations and Social Media Marketing.
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$25,000+Undisclosed10 - 49
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Scribewise is a Content Marketing company. The Horsham, Pennsylvania-based firm was launched in 2012. Their services include Content Marketing and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Brighton, England
Services provided
SEO services firm Oban International was established in 2002. The firm provides Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Bristol, England
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SEO agency Unseen Studio is based in Bristol, England and London, England. Established in 2010, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Braford, England
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SEO services firm Xpand Marketing is based in Braford, England and Mexico City, Mexico. Launched in 2007, the team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$25,000+Undisclosed10 - 49London, England
Services provided
Weareseventeen, a SEO company, was established in 2005. Headquartered in London, England, the team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Exeter , England
Services provided
Optix Solutions Ltd is a SEO services firm. They are located in Exeter , England and have small team. They focus on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$10,000+$150 - $199 / hr10 - 49London , England
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Creature of London is a SEO agency. Their team is located in London , England. The company specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
Ascensor Limited is a small SEO services firm. Established in 2007, the team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$10,000+$150 - $199 / hr10 - 49Derby, England
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Launched in 2004, JDR Group is an Advertising company. The company provides Advertising and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Shirley, England
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Stickee is a Shirley, England-based SEO services firm. Launched in 2001, the team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Rindge, NH
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Located in Rindge, New Hampshire, Wikimotive is a social media marketing company. The team offers Social Media Marketing and Branding.
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$5,000+Undisclosed10 - 49Durham, NC
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SEO services firm Walk West is located in Durham, North Carolina. Launched in 2007, the team specializes in Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
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Roar Media is a media planning & buying company. Their small team of employees is located in Miami, Florida and. Their team focuses on Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Equinet Academy is an Advertising company. Their small team is in Singapore, Singapore. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Whistler, Canada
Services provided
Origin Outside is an Advertising company. Their team is in Whistler, Canada and Montréal, Canada and specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Utica, MI
Services provided
Content Marketing company Facilius Inc was established in 2014. In Utica, Michigan, the team provides Content Marketing and Search Engine Optimization.
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$75,000+$300+ / hr10 - 49New York, NY
Services provided
Amra & Elma is an Advertising company. Launched in 2013, the company is headquartered in New York, New York. Their services include Advertising and Event Marketing.
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$5,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
DHX Advertising is an Advertising company. They were established in 1998 and provide Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Cyberjaya, Malaysia
Services provided
Branding firm Laurea Peoples Signature Sdn Bhd was launched in 2018. The team offers Branding and IT managed services.
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UndisclosedUndisclosed2 - 9Wilson, WY
Services provided
Wind River Marketing, a small Advertising company, is located in Wilson, Wyoming and Atlanta, Georgia. The team offers Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
Woof London Limited, an Event Marketing company, provides Event Marketing and Branding. The firm is based in London , England.
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$1,000+$150 - $199 / hr2 - 9Auckland, New Zealand
Services provided
Partisan Advertising is an Auckland, New Zealand-based Advertising company. Established in 2010, the team provides Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9isle of wight, England
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Solent Agency is an isle of wight, England-based Advertising company. They focus on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Brampton, Canada
Services provided
Established in 2010, Blk Flame Marketing, a small PPC agency, is based in Brampton, Canada. Their services include Pay Per Click and Web Development.
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$1,000+Undisclosed10 - 49Tirana, Albania
Services provided
Stema digital agency is a small branding agency. They specialize in Branding and Advertising and were launched in 2019.
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$1,000+$50 - $99 / hr10 - 49Richmond, England
Services provided
Small Digital Strategy company Enlybee, is based in Richmond, England. The team offers Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr10 - 49Vero Beach, FL
Services provided
Ironside is an Advertising company launched in 1989. The firm provides Advertising and Graphic Design.
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$50,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Services provided
Now We Collide is a video production agency. The team is headquartered in Surry Hills, Australia, and their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Davie, FL
Services provided
Neocami Marketing and Design, an Advertising company, is located in Davie, Florida. Established in 2004, the team offers Advertising and Branding.
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$1,000+Undisclosed2 - 9Shanghai, China
Services provided
XF Media Communications Ltd is an Advertising company in Shanghai, China. They specialize in Advertising and Social Media Marketing and were established in 2008.
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$1,000+Undisclosed2 - 9Nidderau, Germany
Services provided
Other Marketing and Advertising company ExtraTippS Deutschland GmbH was established in 2022. The team focuses on Other Marketing and Advertising and is in Nidderau, Germany.
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$1,000+$25 - $49 / hr2 - 9
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Secret Marketing Agency is a PPC company founded in 2017. Headquartered in Vienna , Austria, the team offers Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49
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Established in 2020, Viral Business is an Advertising company. The team offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
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Advertising company Galapagos Creative specializes in Advertising and Branding. They are headquartered in Toronto, Canada.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
TRAZADA is a social media marketing firm launched in 1997. The team specializes in Social Media Marketing and Advertising.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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COHN Marketing is a branding agency. Their small team is in Denver, Colorado. Their services include Branding and Graphic Design.
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$5,000+Undisclosed10 - 49
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Thumbvista, an Advertising company, offer Advertising and Media Planning & Buying. They were founded in 2012.
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$5,000+Undisclosed10 - 49Holywood, Northern Ireland
Services provided
Walker Communications, a Marketing Strategy company, is located in Holywood, Northern Ireland and Dublin, Ireland. They focus on Marketing Strategy and Advertising and were founded in 2009.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
Microinch Hub Pvt Ltd is a social media marketing company. The small Mumbai, India-based team specializes in Social Media Marketing and Graphic Design. The firm was launched in 2019.
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$10,000+$25 - $49 / hr10 - 49Edmonton, Canada
Services provided
Reach First Inc is an Advertising company. They were launched in 2008, and their services include Advertising and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
PeppyOcean | On Demand App Development Company is a small IT managed services company. Established in 2011, the team offers IT managed services and Advertising.
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Undisclosed< $25 / hr10 - 49Noida, India
Services provided
Rannkly is a Market Research company. They focus on Market Research and Social Media Marketing and were established in 2021. The company is headquartered in Noida, India.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Quinn Thomas is a PR company. The company is based in Seattle, Washington and Lake Oswego, Oregon. Their team provides Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Fresno, CA
Services provided
Nettra Media is an Advertising company. The small Fresno, California-based team provides Advertising and Email Marketing. The firm was founded in 2018.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Seoluxor is a SEO company founded in 2006. Their services include Search Engine Optimization and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Palo Alto, CA
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Headquartered in Palo Alto, California, WareWink is a small Advertising company. Their services include Advertising and Branding.
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Undisclosed$150 - $199 / hr10 - 49San Antonio, TX
Services provided
Esd digital marketing is a SEO agency. Their small team of employees is based in San Antonio, Texas and. Their team provides Search Engine Optimization and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.