Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Brimcove is an Advertising company. They offer Advertising and Branding and were established in 2022. The firm is located in Dhandrah, Chak 66 JB, Pakistan.
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UndisclosedUndisclosed2 - 9Vaterstetten, Germany
Services provided
Sectorplan GmbH is a branding firm and Advertising company. Founded in 2006, the agency focuses on Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Advertising and Marketing Strategy company Adotme Marketing Agency is headquartered in Lockport, Illinois. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Located in Mission, Texas, RankRGV is an Advertising and Marketing Strategy company. They provide Advertising and Marketing Strategy and were launched in 2025.
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UndisclosedUndisclosed2 - 9Surat, India
Services provided
Based in Surat, India, The Subtext is a branding company. They provide Branding and Advertising and were founded in 2018.
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$50,000+< $25 / hr2 - 9
Services provided
Based in Chiang Mai, Thailand, Jeenoce is a branding firm. They provide Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Advertising company AtomX Media is in Dubai, United Arab Emirates. They provide Advertising and Market Research.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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Undisclosed< $25 / hr2 - 9
Services provided
WebSMS Panel is an Advertising and Direct Marketing company established in 2024. Their team focuses on Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9
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Founded in 2010, Sign Express Advertising System Tech. LLC is an Advertising and Other Marketing company. The team focuses on Advertising and Other Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$1,000+$25 - $49 / hr2 - 9
Services provided
PulseLab360 is an Advertising and branding agency. They are in Dhaka, Bangladesh and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2020, North American Media Experts Inc. Is a small media planning and buying agency in Mississauga, Canada. Their team provides Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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UndisclosedUndisclosed2 - 9Cebu City, Philippines
Services provided
Tech Pilipinas is an Advertising company. Their small team of employees is based in Cebu City, Philippines. Their team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Nakamoto Daily is a public relations agency and Advertising company. Founded in 2025, the firm is in Dubai, United Arab Emirates. Their team provides Public Relations and Advertising.
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$10,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2025, Solid Stud Construction is a small branding company and Advertising company. Their services include Branding and Advertising.
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$1,000+$25 - $49 / hr2 - 9Dover, DE
Services provided
Advertising company nexusdatum llc was established in 2026. The team offers Advertising and Branding and is based in Dover, Delaware.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Surgent Marketing is an Advertising company. Headquartered in Wellington, Florida, the team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
Services provided
White Coat Growth is an Advertising company. Launched in 2025, the team specializes in Advertising and Search Engine Optimization. The firm is located in Philadelphia, Pennsylvania.
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$1,000+$25 - $49 / hr2 - 9
Services provided
IH SEO Agency is an Advertising company headquartered in San Francisco, New York. Launched in 2024, the team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9İstanbul, Türkiye
Services provided
Gercekci Reklam is an Advertising and branding firm founded in 2006. Their services include Advertising and Branding.
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Undisclosed< $25 / hr2 - 9
Services provided
Aufstro, a Marketing Strategy company, is headquartered in Faisalabad, Pakistan. The team provides Marketing Strategy and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Contenzo is a SEO company. The firm is located in Ilford, England. Their services include Search Engine Optimization and Advertising.
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$1,000+Undisclosed2 - 9Hamburg, NY
Services provided
Coach Advising, a Marketing Strategy company, was established in 2024. The company provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Bernardi Marketing is an Advertising and Marketing Strategy company. They are in Las Vegas, Nevada. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Mountain View, CA
Services provided
LiftStorm Garage Door Solutions is a small Mountain View, California-based Direct Marketing company. Their services include Direct Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Web Fuel Hub is an Advertising company. Headquartered in Khaitan, Kuwait, the firm offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Indore, India
Services provided
Mistry Signage is a branding firm and Advertising company in Indore, India. Their services include Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9Aventura, FL
Services provided
Growth Choice is an Advertising company. They are in Aventura, Florida and have small team. They specialize in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Execellene Cleaning Pro is an Advertising company. The agency is located in Dedham, Massachusetts. Their services include Advertising and Public Relations.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Advertising company The Hive Media is located in Pune, India. They provide Advertising and Branding and were founded in 2021.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates, Car Pool Dubai To Abu Dhabi is a Direct Marketing company. Founded in 2022, the team focuses on Direct Marketing and Advertising.
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$1,000+Undisclosed2 - 9Odiham, England
Services provided
Launched in 2026, Otta is a social media marketing agency. The firm provides Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Like Social, a social media marketing company, was founded in 2008. The team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
Services provided
Onyamarks is a Marketing Strategy and Advertising company. They are headquartered in Melbourne, Australia and have small team. They focus on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Dubai Business Setup & UAE Visa Services | Smartgic Visa is a small Advertising company established in 2022. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9
Services provided
On Par Bookkeeping LLC is a small Advertising and branding firm. They offer Advertising and Branding and were founded in 2021.
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UndisclosedUndisclosed2 - 9Winfield, IL
Services provided
Advertising and Direct Marketing company Leadsuite Agency was established in 2023. Headquartered in Winfield, Illinois, the team offers Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Satellite Town, Nigeria
Services provided
The 422 Brand, an Advertising company, specializes in Advertising and Branding. The company is headquartered in Satellite Town, Nigeria.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Medical billing services for small practice, a branding firm, is in SHERIDAN, Alabama. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Simsbury, CT
Services provided
Liftifyx Garage Door Repair is a Direct Marketing company. In Simsbury, Connecticut, the company specializes in Direct Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Advertising and PPC agency Leads 4 Franchises focuses on Advertising and Pay Per Click. They are located in Kingston upon Hull, England.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2026, Indispensable Digital is a small Delhi, India-based Advertising company. Their team offers Advertising and Media Planning & Buying.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Advertising company Tikslylink offers Advertising and Public Relations. They were established in 2023.
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$10,000+Undisclosed2 - 9
Services provided
Headquartered in Gold Coast, Australia, You Know Gaming is an Advertising company. Established in 2013, the team focuses on Advertising and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9
Services provided
River Stone Marketing Solutions, an Advertising company, provides Advertising and Media Planning & Buying. The agency is in Ahmedabad, India.
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$25,000+$150 - $199 / hr50 - 249Singapore, Singapore
Services provided
Mediatropy is a midsize Advertising company. Founded in 2011, the team provides Advertising and Mobile App Development.
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$10,000+$100 - $149 / hr2 - 9Alexandria, VA
Services provided
Stokefire is a branding firm. They are based in Alexandria, Virginia. Their team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Sumnu Marketing, a branding company, was founded in 2006. They provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
360 Branding & Communications is an Advertising company. Headquartered in Boston, Massachusetts, the agency was launched in 2001. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Marble, CO
Services provided
5 Stone Advertising, a branding firm, was founded in 2001. Based in Marble, Colorado, the team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Detroit, MI
Services provided
Ask Jennyfer is a branding firm located in Detroit, Michigan. Founded in 2012, the team focuses on Branding and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.