Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$300+ / hr2 - 9London, England
Services provided
SweetVisible, a Business Consulting company, is based in London, England. The team offers Business Consulting and Advertising.
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$1,000+< $25 / hr10 - 49Kraków, Poland
Services provided
Launched in 2018, Try Codnet is a small Kraków, Poland-based Advertising company. Their team offers Advertising and Custom Software Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$100 - $149 / hr10 - 49Aparecida de Goiânia, Brazil
Services provided
Launched in 2009, Opis Agência de Publicidade is an Advertising company. The team specializes in Advertising and Custom Software Development.
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$1,000+< $25 / hr10 - 49
Services provided
AMVISIBLE is a Digital Strategy company launched in 2020. The team offers Digital Strategy and Pay Per Click and is located in Sofia, Bulgaria.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Small SEO services firm MoonBox-Design, is located in England and. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Roseville, CA
Services provided
Revenue Source is an Advertising company. Located in Roseville, California, their small team offers Advertising and Web Design. The firm was founded in 2017.
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$5,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
Cubic Mill is a branding agency launched in 2016. The team offers Branding and Digital Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+< $25 / hr2 - 9Bangkok, Thailand
Services provided
Advertising company The Spidery was established in 2020. The small team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Chaguanas, Trinidad and Tobago
Services provided
Marcelo Design X, a small Advertising company, is in Chaguanas, Trinidad and Tobago. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$5,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Onlinist, an Advertising company, is located in Dubai, United Arab Emirates. The team provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Chennai, India
Services provided
WIEBEE DIGITAL is a small Advertising company located in Chennai, India. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$10,000+$100 - $149 / hr250 - 999Seattle, WA
Services provided
C+C is a public relations firm. Located in Seattle, Washington and Portland, Oregon, the firm was founded in 2005. Their team offers Public Relations and Business Consulting.
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$10,000+$150 - $199 / hr250 - 999Phoenix, AZ
Services provided
R&R Partners is a branding firm based in Phoenix, Arizona and Las Vegas, Nevada. They focus on Branding and Public Relations.
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$5,000+$100 - $149 / hr250 - 999Quincy, MA
Services provided
ThriveHive is a SEO agency. Their midsize team of employees is based in Quincy, Massachusetts and Boston, Massachusetts. Their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr250 - 999Los Angeles, CA
Services provided
Team One is a Digital Strategy company. Established in 1987, the team offers Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr250 - 999San Diego, CA
Services provided
Internet Marketing Inc. Is a SEO company located in San Diego, California and Las Vegas, Nevada. Their services include Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr250 - 999London, England
Services provided
FleishmanHillard Fishburn is a SEO agency. They were established in 2016, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr250 - 999London, England
Services provided
Located in London, England and Stockholm, Sweden, Tradedoubler is a midsize SEO services firm. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr250 - 999Chester, England
Services provided
SEO company ICE Creates was launched in 1999. The team provides Search Engine Optimization and Web Design.
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Undisclosed$150 - $199 / hr250 - 999London, England
Services provided
Four Communications is a SEO company. Headquartered in London, England, the team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr250 - 999
Services provided
SEO services firm Fabrick is located in Maidstone, England. Established in 1986, the team provides Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr250 - 999San Francisco, CA
Services provided
Goodby Silverstein & Partners is a SEO company. The team is in San Francisco, California, and their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr250 - 999Houston, TX
Services provided
Based in Houston, Texas and Louisville, Kentucky, GSM is a midsize Direct Marketing company. Their services include Direct Marketing and Social Media Marketing.
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$10,000+$100 - $149 / hr250 - 999Kansas City, MO
Services provided
Barkley, a public relations agency, specialize in Public Relations and Social Media Marketing. They were launched in 1964.
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$10,000+$100 - $149 / hr250 - 999Los Angeles, CA
Services provided
Broadcast Video company Trailer Park was founded in 1994. The team specializes in Broadcast Video and Content Marketing.
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UndisclosedUndisclosed250 - 999Kentville, Canada
Services provided
Maverick Communications Inc. Is an Advertising company. Founded in 1996, the team offers Advertising and Event Marketing.
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UndisclosedUndisclosed250 - 999Arlington, VA
Services provided
Fors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999
Services provided
Milton is a Business Consulting company. Launched in 2001, the team specializes in Business Consulting and Advertising. The agency is headquartered in Helsinki, Denmark.
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UndisclosedUndisclosed250 - 999Stockholm, Sweden
Services provided
Founded in 1894, Aller Media AB is an Advertising company. The team offers Advertising and Event Marketing.
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UndisclosedUndisclosed250 - 999London, England
Services provided
Launched in 2011, Two Circles is a midsize Marketing Strategy company. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed250 - 999San Mateo, CA
Services provided
Social media marketing agency Rakuten Advertising was launched in 1996. Based in San Mateo, California and City of London, England, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999Navi Mumbai, India
Services provided
LS Digital Group is a Navi Mumbai, India-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Warszawa, Poland
Services provided
Advertising company Polsat Media focuses on Advertising and Branding. They are in Warszawa, Poland.
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UndisclosedUndisclosed250 - 999
Services provided
Located in Detroit, Michigan, wiki Pruitt is a midsize Translation company. Their services include Translation and Market Research.
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UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
Launched in 2001, Basis Technologies is an Advertising company. The team focuses on Advertising and Direct Marketing and is headquartered in Chicago, Illinois.
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UndisclosedUndisclosed250 - 999
Services provided
Launched in 2012, Telegram Blast is a midsize Bacolod, Philippines-based Mobile & App Marketing company. Their services include Mobile & App Marketing and Direct Marketing.
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UndisclosedUndisclosed250 - 999Portland, OR
Services provided
Oregonian Media Group is an Event Marketing company located in Portland, Oregon. They focus on Event Marketing and Social Media Marketing and were launched in 1850.
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$1,000+$50 - $99 / hr250 - 999
Services provided
Advertising company Ranked On 1 focuses on Advertising and Branding. They are headquartered in Kansas City, Missouri.
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$5,000+$50 - $99 / hr250 - 999
Services provided
GCC Digital Marketing is a branding company. They were launched in 2022 and specialize in Branding and Direct Marketing.
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$10,000+$100 - $149 / hr250 - 999
Services provided
In Ghaziabad, India, Merakii BrandPro Pvt Ltd is a midsize Advertising company. The team focuses on Advertising and Branding.
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$1,000+< $25 / hr250 - 999Karachi, Pakistan
Services provided
Salesolutions4u is a web development company. Established in 2000, the firm is in Karachi, Pakistan. Their team focuses on Web Development and Mobile App Development.
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$1,000+$300+ / hr250 - 999Antananarivo, Madagascar
Services provided
Beepeeoo is an Advertising company launched in 2015. Their services include Advertising and Public Relations.
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$1,000+$50 - $99 / hr250 - 999
Services provided
Established in 2011, Dawn Publishers INC is a Market Research company. The midsize team specializes in Market Research and Advertising.
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$1,000+< $25 / hr250 - 999Rancho Santa Fe, CA
Services provided
Founded in 2010, Juris Prospect is a Direct Marketing company. The team specializes in Direct Marketing and Branding and is in Rancho Santa Fe, California.
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$1,000+$25 - $49 / hr250 - 999
Services provided
Vendekin Technologies is a Warehousing & Distribution company. The team offers Warehousing & Distribution and Digital Strategy and is located in Pune, India.
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$100,000+$100 - $149 / hr250 - 999New York, NY
Services provided
Elevate is a Performance Marketing company. The New York, New York-based agency was launched in 2018. Their team provides Performance Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr250 - 999Castle Hill, Australia
Services provided
Founded in 2002, Smart Energy Answers is a Business Consulting company. The team focuses on Business Consulting and Advertising.
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$1,000+< $25 / hr250 - 999
Services provided
SEO company Be Group was launched in 2009. In 6th of October City, Egypt, the team provides Search Engine Optimization and Advertising.
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Undisclosed< $25 / hrFreelancer
Services provided
Mumtaza Technology is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were founded in 2023. The company is headquartered in Raipur, India.
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Undisclosed< $25 / hr50 - 249
Services provided
M J Digital Marketing Agency is a Rahim Yar Khan, Pakistan-based Advertising company. Their services include Advertising and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.7/40.019.2/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.4/40.016/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.