Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$100 - $149 / hr10 - 49Westborough, MA
Services provided
PENTA Communications, Inc is an Advertising company. Launched in 1988, their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Portas is a branding company. Launched in 1997, their team offers Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$150 - $199 / hr10 - 49Milton, England
Services provided
Stanton Shallcross is an Advertising company established in 2008. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
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Smithfield Agency is a media planning and buying company based in London, England and Manchester, England. Launched in 2010, the team focuses on Media Planning & Buying and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Woodley, England
Services provided
Theme Group, a branding company, is in Woodley, England. They focus on Branding and Web Design and were established in 1995.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
Cleriti is an Advertising company. Established in 2011, the company offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
Ideopia is an Advertising company. They are headquartered in Cincinnati, Ohio and have small team of experts. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$5,000+$100 - $149 / hr10 - 49Port Huron, MI
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Online-Access, an Advertising company, offers Advertising and Branding. The agency is located in Port Huron, Michigan.
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$10,000+$100 - $149 / hr10 - 49Pyrmont, Australia
Services provided
The Hallway is an Advertising company headquartered in Pyrmont, Australia and Melbourne, Australia. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$5,000+$100 - $149 / hr10 - 49New Orleans, LA
Services provided
TEGNA Local Louisiana is a Content Marketing company established in 2016. The small team provides Content Marketing and Branding.
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$10,000+$100 - $149 / hr10 - 49
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ManifestoIletisim is a PR company established in 2009. The small team provides Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$10,000+$100 - $149 / hr10 - 49Kalamaria, Greece
Services provided
Founded in 2014, Vitamin Media, a small social media marketing firm, is in Kalamaria, Greece. Their team focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
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ThinkDirect is a Direct Marketing company launched in 2014. Based in Jeddah, Saudi Arabia, the team provides Direct Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Dar es Salaam, Tanzania
Services provided
361 DEGREES AFRICA, a PR agency, was founded in 2010. The small team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Sloane & Company is a public relations company. Located in New York, New York, the firm provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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In New York, New York and Los Angeles, California, Relevance International is a PR company. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Valparaiso, IN
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AC Incorporated is an Advertising company. In Valparaiso, Indiana, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Located in Chicago, Illinois, Blast! Marketing & PR is a PR agency. They focus on Public Relations and Advertising and were founded in 2003.
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$10,000+$150 - $199 / hr10 - 49Newport Beach, CA
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Brandtailers is a small PR firm launched in 1990. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Rhycom is a Marketing Strategy company. The Overland Park, Kansas-based company focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Lenexa, KS
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Advertising company Thruline Marketing is based in Lenexa, Kansas. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Mankato, MN
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SEO what.com Inc is a Content Marketing company. Launched in 2004, the company focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dallas, TX
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DOT Creative Services is a media planning & buying company. They are in Dallas, Texas, and their services include Media Planning & Buying and Web Development.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Celtic, Inc. Is an Advertising company. Located in Milwaukee, Wisconsin, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
Services provided
O'DONNELL AGENCY is an Advertising company. Their small team is in West Palm Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Thessaloniki, Greece
Services provided
Advertising company MMS Advertising S.A. Is in Thessaloniki, Greece. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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Digit4l Agencia is an Advertising company. They provide Advertising and Branding and are in Bogotá, Colombia.
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UndisclosedUndisclosed10 - 49Herzliya, Israel
Services provided
Exactive Marketing Ltd is a SEO agency. In Herzliya, Israel, the firm was established in 2002. Their team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49
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In Burlington, Canada, Interkom is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Beograd, Serbia
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DNA Communications - Serbia is a Beograd, Serbia-based Digital Strategy company. They focus on Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Guaynabo, Puerto Rico
Services provided
Havas Puerto Rico, a small Advertising company, is based in Guaynabo, Puerto Rico. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
Direct Marketing of Asia Limited, a Direct Marketing company, focuses on Direct Marketing and CRM consulting and SI. The agency is headquartered in Hong Kong, Hong Kong.
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UndisclosedUndisclosed10 - 49Malmö, Sweden
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Topvisible is a SEO agency launched in 2011. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Freiburg im Breisgau, Germany
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Located in Freiburg im Breisgau, Germany, 360 Service Agency is an Advertising company. Founded in 2016, the team focuses on Advertising and Branding.
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$1,000+< $25 / hr10 - 49
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Social media marketing firm Mediawizz Marketing was launched in 2023. The team focuses on Social Media Marketing and Advertising.
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$5,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
SEO services firm Aim SEO Company was established in 2023. The small team specializes in Search Engine Optimization and Advertising.
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$1,000+< $25 / hr10 - 49mohali, India
Services provided
Syzygy Innovations, an Advertising company, was launched in 2023. The company provides Advertising and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr10 - 49Plano, TX
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HyperBrainz is a branding agency launched in 2017. The team specializes in Branding and Marketing Strategy and is in Plano, Texas and Irving, Texas.
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Undisclosed$150 - $199 / hr10 - 49Toronto, Canada
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Twenty6two International Inc. Is a media planning & buying agency. Founded in 2004, the company provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49
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Decider Focus is an Other Marketing company launched in 2022. The team specializes in Other Marketing and Market Research and is based in Raleigh, North Carolina.
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$5,000+$50 - $99 / hr10 - 49
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Headquartered in Danbury, Connecticut, Outreachmonkeys is a SEO agency. They provide Search Engine Optimization and Advertising.
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$1,000+$150 - $199 / hr10 - 49Redfern, Australia
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Founded in 2004, Pretty is a social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Shelton, CT
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Branding firm Sapphire Team Marketing focuses on Branding and Marketing Strategy. They are based in Shelton, Connecticut.
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$1,000+$100 - $149 / hr10 - 49Thikkoti, India
Services provided
Launched in 2024, Freelance Digital Marketing Expert in Calicut - manshalmk is a small social media marketing firm. Their team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49South Melbourne, Australia
Services provided
Mojo Dojo, a SEO services firm, focus on Search Engine Optimization and Advertising. They were launched in 2009.
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UndisclosedUndisclosed10 - 49Waller, TX
Services provided
Branding company True Sign Experts is based in Waller, Texas. They offer Branding and Advertising.
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UndisclosedUndisclosed10 - 49Reno, NV
Services provided
Advertising company Reno Media Group specializes in Advertising and Social Media Marketing. They are located in Reno, Nevada.
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$1,000+$25 - $49 / hr10 - 49
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Advantage Interactive Marketing Group is a Marketing Strategy company. The small St. Petersburg, Florida-based team provides Marketing Strategy and Pay Per Click. The company was founded in 2024.
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$1,000+$100 - $149 / hr10 - 49West Hollywood, CA
Services provided
Great Marketing AI is a PPC agency. Founded in 2023, their team focuses on Pay Per Click and Marketing Strategy.
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$10,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Pulse Consultant (Pvt) Limited, a Market Research company, was established in 2012. Headquartered in Karachi, Pakistan, the team offers Market Research and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
30.8/40.015.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.7/40.019.2/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.4/40.016/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.9/40.017.8/20 Reviews9.4/10 Clients & Experience5.7/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.9/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
15% Advertising50% Marketing35% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.