Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
VizSense is a social media marketing firm. Based in Boston, Massachusetts and Dallas, Texas, their team specializes in Social Media Marketing and Back Office Outsourcing.
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$10,000+$50 - $99 / hr50 - 249Edison Township, NJ
Services provided
AMZ Book Publishing is an Edison Township, New Jersey-based Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed50 - 249Denver, CO
Services provided
AZDS Interactive Group is an Advertising company founded in 2006. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed50 - 249Elk Grove, CA
Services provided
Publishmybook is an Advertising company. The team is based in Elk Grove, California, and their services include Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Ghaziabad, India
Services provided
City Advertising is an Advertising company. The team focuses on Advertising and Branding and is headquartered in Ghaziabad, India.
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$1,000+< $25 / hr50 - 249
Services provided
Leadee.Co is a Conversion Optimization company. Their team is in Dubai, United Arab Emirates and Jamshoro, Pakistan and offers Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Woodbridge Township, NJ
Services provided
Survyc is an Advertising company in Woodbridge Township, New Jersey. Launched in 2020, the team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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UndisclosedUndisclosed50 - 249New Haven, CT
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Established in 2010, The Janice Christopher Marketing Agency, a midsize Advertising company, is located in New Haven, Connecticut. Their team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
AdRoll is an Advertising company. Their midsize team is headquartered in San Francisco, California and Dublin, Ireland. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosed50 - 249
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Rachnoutsav Event Pvt Ltd is an Advertising company established in 1997. The team specializes in Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr50 - 249Warszawa, Poland
Services provided
They Digital SA is a midsize Advertising company established in 2008. Their team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$25,000+$25 - $49 / hr50 - 249Belconnen, Australia
Services provided
Advertising company AOSC Technologies is headquartered in and Belconnen, Australia. Launched in 2021, the team provides Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
Social media marketing agency The Marketing King focuses on Social Media Marketing and Marketing Strategy. They were established in 2012.
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UndisclosedUndisclosed50 - 249
Services provided
TheGST.co is an Advertising company founded in 2021. Their team specializes in Advertising and Branding.
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$1,000+< $25 / hr50 - 249Delhi, India
Services provided
Connect To India Pvt Ltd, an Advertising company, was founded in 2019. The team provides Advertising and Branding and is based in Delhi, India.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Launched in 2016, Book Publishing Elite is an Advertising company. The team specializes in Advertising and Public Relations.
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$1,000+< $25 / hr50 - 249
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Midsize Advertising company Law Lifters, is in New York, New York. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Oak Brook, IL
Services provided
Advertising company Animaxia is located in Oak Brook, Illinois and Oak Brook, Illinois. Founded in 2014, the team provides Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Literary Verse is an Advertising company established in 2017. The team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Aaban Solution is an Advertising company founded in 2012. The midsize team offers Advertising and Digital Strategy.
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Undisclosed$25 - $49 / hr50 - 249
Services provided
Social Collage, an Advertising company, was established in 2024. The team focuses on Advertising and Branding and is headquartered in Bengaluru, India.
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$25,000+Undisclosed50 - 249
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Headquartered in Ankara, Türkiye, Golinbo is an Advertising company. Established in 2023, the team focuses on Advertising and Branding.
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$1,000+< $25 / hr50 - 249
Services provided
Trendcollab is a midsize Advertising company founded in 2023. Their team offers Advertising and Direct Marketing.
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$1,000+$25 - $49 / hr50 - 249Austin, TX
Services provided
Launched in 2021, Cosmo Inc is a midsize Austin, Texas-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Amazon Seller Agency is an Advertising company. Their midsize team of employees is located in London, England. Their team provides Advertising and Social Media Marketing.
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$50,000+$150 - $199 / hr50 - 249
Services provided
Culture Plus Group is a midsize Advertising company headquartered in Miami, Florida. The team offers Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Goldman Global is an Advertising company. The agency is headquartered in Edinburgh, England. Their team offers Advertising and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Rīga, Latvia
Services provided
Heise marketing is a social media marketing firm. Founded in 1991, their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$200 - $300 / hr50 - 249
Services provided
The LeadCrafters is an Advertising company. Located in New York, New York and Pune, India, the firm was launched in 2015. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Lehi, UT
Services provided
Gargle Dental Marketing is a SEO services firm. Established in 2018, the firm is based in Lehi, Utah. Their team offers Search Engine Optimization and Branding.
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$5,000+$100 - $149 / hr50 - 249Wien, Austria
Services provided
Dreifive is an Advertising company in Wien, Austria and Konstanz, Germany. They offer Advertising and Social Media Marketing and were established in 1999.
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UndisclosedUndisclosed50 - 249Linz, Austria
Services provided
Gruppe am Park GmbH - Creative Agency is a web design company. Based in Linz, Austria, the firm specializes in Web Design and Branding.
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$1,000+$25 - $49 / hr50 - 249Chennai, India
Services provided
Nidus Advertising and Marketing is an Advertising company founded in 1980. The midsize team offers Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249New York, NY
Services provided
Century Books Publishing is an Advertising company. Launched in 2024, the company provides Advertising and Marketing Strategy.
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$1,000+< $25 / hr50 - 249Newark, NJ
Services provided
Advertising company Legacy Writing Club was established in 2016. The company focuses on Advertising and Branding.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Pixel Writing Studio is a New York, New York-based Advertising company. They specialize in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Paris, France
Services provided
LaPetiteGrosse is an Advertising company. They specialize in Advertising and Branding and are based in Paris, France.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Advertising company MusicPromoToday is in New York, New York. Their services include Advertising and Public Relations.
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$50,000+$100 - $149 / hr50 - 249
Services provided
Founded in 2018, Teqdise Group is a midsize Mumbai, India-based Advertising company. Their team specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249
Services provided
Advertising company Shift Top is in London, England. They provide Advertising and Digital Strategy and were launched in 2022.
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UndisclosedUndisclosed50 - 249Cleveland, OH
Services provided
NAS Recruitment Innovation is an Advertising company founded in 1947. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Maestro Design Agency is an Advertising company. Launched in 1995, their team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Hanoi, Vietnam
Services provided
SAOKIM BRANDING, a branding firm, is located in Hanoi, Vietnam. The team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249
Services provided
RizzNArt is an Advertising company. Located in Sandy, Utah, their midsize team offers Advertising and Branding. The agency was founded in 2023.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Midsize Advertising company Donald's Book Publishing, is in New York, New York. The team provides Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249
Services provided
In San Diego, California, Peak Ranker LLC is an Advertising company. Established in 2014, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249
Services provided
Established in 2019, atrava Online Marketing ® is an Advertising company. Their team specializes in Advertising and Marketing Strategy.
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$10,000+$25 - $49 / hr50 - 249
Services provided
Unity Publishers is an Advertising company. Located in Folsom, California, the agency was founded in 2016. Their services include Advertising and Marketing Strategy.
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$10,000+$50 - $99 / hr50 - 249
Services provided
Becorp.inc is a midsize Advertising company located in Baghdad, Iraq. Their services include Advertising and Branding.
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$5,000+Undisclosed50 - 249
Services provided
In San Diego, California, Insight Media Group is an Advertising company. The team offers Advertising and Event Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
30.8/40.015.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.7/40.019.2/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.4/40.016/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.9/40.017.8/20 Reviews9.4/10 Clients & Experience5.7/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.9/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
15% Advertising50% Marketing35% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.