Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
Established in 1992, Mad 4 Marketing is a small Fort Lauderdale, Florida-based PR agency. Their team specializes in Public Relations and Direct Marketing.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
Services provided
Lead Generation App is a SEO services firm established in 2013. Their team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
Services provided
OnWired is a SEO company launched in 2001. Headquartered in Raleigh, North Carolina, the team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
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TriMark Digital is a SEO company in Raleigh, North Carolina. Launched in 2006, the team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Rockville, MD
Services provided
USTAS Technologies Inc is a SEO agency. They are in Rockville, Maryland, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Sofia, Bulgaria
Services provided
Media Club LTD is a small media planning and buying company located in Sofia, Bulgaria. Their services include Media Planning & Buying and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Sofia, Bulgaria
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Digital ID is a Digital Strategy company. Their small team of employees is in Sofia, Bulgaria. Their team provides Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$10,000+Undisclosed10 - 49Zagreb, Croatia
Services provided
Dialog Komunikacije is a PR firm. Their small team is headquartered in Zagreb, Croatia and provides Public Relations and Media Planning & Buying. The firm was established in 2000.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
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Small Content Marketing company New Black Latvia, is located in Rīga, Latvia. The team offers Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$5,000+$100 - $149 / hr10 - 49Fort Washington, PA
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Advance Web Design Inc. Is a small Fort Washington, Pennsylvania-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Dayton, OH
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SEO services firm LMG was launched in 2004. The company specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$5,000+$100 - $149 / hr10 - 49Westerville, OH
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SEO agency Alpha Dog was founded in 1994. The firm focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Dublin, OH
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Whiteboard Marketing is a SEO company. The Dublin, Ohio-based company was founded in 2005. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
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Established in 1923, Imec: Memphis, Tennessee is a small SEO services firm. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Nashville, TN
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South Inc Nashville, a SEO agency, was founded in 2013. The team offers Search Engine Optimization and Web Design and is in Nashville, Tennessee.
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$1,000+$25 - $49 / hr10 - 49Roma, Italy
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Estrogeni is a branding firm founded in 2003. Based in Roma, Italy, the team specializes in Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Wien, Austria
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FONDA is an user experience design company. The Wien, Austria-based company was founded in 2005. Their services include UX/UI Design and Branding.
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$1,000+$100 - $149 / hr10 - 49Salt Lake City, UT
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Richter7 is a public relations agency established in 1971. In Salt Lake City, Utah, the team specializes in Public Relations and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Balcatta, Australia
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Concept Marketing is an Advertising company in Balcatta, Australia and Abbotsford, Australia. They provide Advertising and Branding and were founded in 2004.
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$5,000+$100 - $149 / hr10 - 49Köln, Germany
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DIE PR-BERATER, a small PR firm, is headquartered in Köln, Germany. Their services include Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49Hamburg, Germany
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LA RED GmbH is a social media marketing firm. Founded in 1998, the team offers Social Media Marketing and Search Engine Optimization. The company is headquartered in Hamburg, Germany.
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$5,000+$100 - $149 / hr10 - 49Dublin, Ireland
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Javelin Dublin is a small Digital Strategy company founded in 1986. Their team provides Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Tulsa, OK
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Phillips and Johnson Advertising Agency, a small SEO services firm, is based in Tulsa, Oklahoma. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49Lillestrøm, Norway
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OutSearching AS, a Conversion Optimization company, was launched in 2007. The small team provides Conversion Optimization and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Riyadh, Saudi Arabia
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Other Digital Marketing company admark was launched in 2006. Located in Riyadh, Saudi Arabia, the team specializes in Other Digital Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Makati, Philippines
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BRIDGES is a public relations agency. They were established in 2014, and their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Alfragide, Portugal
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SmartKISS is a social media marketing firm founded in 2012. The small team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Abu Dhabi, United Arab Emirates
Services provided
Multiply Marketing Consultancy is an Advertising company. The agency is based in Abu Dhabi, United Arab Emirates. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Reykjavík, Iceland
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Launched in 2010, Maskina is a small Advertising company located in Reykjavík, Iceland. Their team focuses on Advertising and Web Design.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Nebula Advertising, an Advertising company, was launched in 1997. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Monterrey, Mexico
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Publimail México is an Email Marketing company headquartered in Monterrey, Mexico. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Sky High Advertising is an Advertising company. They are located in Dubai, United Arab Emirates. Their team specializes in Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Founded in 2003, The Banyan Advertising is an Advertising company. Located in Dubai, United Arab Emirates, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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KENZ Advertising is a media planning & buying company. Founded in 2009, the firm is in Dubai, United Arab Emirates. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Odesa, Ukraine
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Mobster.agency is a Marketing Strategy company headquartered in Odesa, Ukraine. The team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Headquartered in Ukraine, Dikart Creative Marketing Company is a Marketing Strategy company. Their services include Marketing Strategy and Event Marketing.
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UndisclosedUndisclosed10 - 49
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Based in Costa Rica, CID Gallup is a Market Research company. The team focuses on Market Research and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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MPJ - Marketing Pro-Junction is a public relations firm established in 2013. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Columbus, OH
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RMD Advertising – The Food Agency is an Advertising company. Their small team is headquartered in Columbus, Ohio. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
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Founded in 2011, ARCrayon is a software development company. Located in Nairobi, Kenya, the team offers Custom Software Development and Branding.
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UndisclosedUndisclosed10 - 49أبو ظبي, United Arab Emirates
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Based in أبو ظبي, United Arab Emirates, All About Brands is a small branding company. The team offers Branding and Advertising.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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The Media Image is a media planning and buying company headquartered in Cape Town, South Africa. They provide Media Planning & Buying and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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Durée & Company is a public relations agency. Established in 1999, the firm offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Cardiff, Wales
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Based in Cardiff, Wales, Four Cymru is a small public relations firm. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Oneonta, NY
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Vibrant Creative, a small branding agency, is in Oneonta, New York. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Detroit, MI
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M3 Group is a SEO services firm. Headquartered in Detroit, Michigan, the agency was founded in 2002. Their team provides Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosed10 - 49Denver, CO
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Philosophy Communication is a small PR company launched in 2001. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Established in 2009, Wingspan Integrated Marketing is a media planning and buying company. The team focuses on Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Austin, TX
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Special Audience Marketing is a branding company. They focus on Branding and Marketing Strategy and are in Austin, Texas.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Strategic Elements LLC is a public relations firm. The firm is located in West Des Moines, Iowa. Their services include Public Relations and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.1/40.019.8/20 Reviews10/10 Clients & Experience4.3/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
30.8/40.015.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.7/40.019.2/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.7/40.016.2/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.7/40.017/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.4/40.016/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.9/40.017.8/20 Reviews9.4/10 Clients & Experience5.7/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
31.3/40.016.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
31.9/40.016.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
15% Advertising65% Marketing20% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.