Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+< $25 / hr2 - 9
Services provided
Advertising company Hashtags was founded in 2024. The company offers Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9
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Ravana Digital is an Advertising company. In Jalgaon, India, their small team focuses on Advertising and Branding. The firm was established in 2019.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+< $25 / hr2 - 9San Francisco, CA
Services provided
Headquartered in San Francisco, California, Kave Creative is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Advertising company Indios Con Flechas was established in 2015. The firm focuses on Advertising and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SIMMONDS MEDIA GROUP is an Advertising company. The company is headquartered in Vaughan, Canada. Their team focuses on Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Finish Coat Digital is an Advertising company. The agency is in Clarksville, Indiana. Their services include Advertising and Direct Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Inspired Vibe, an Advertising company, is based in Phoenix, Arizona. Founded in 2019, the team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+$150 - $199 / hr2 - 9
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Established in 2003, QQQ SEO is a small SEO agency. Their team specializes in Search Engine Optimization and Advertising.
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Undisclosed$50 - $99 / hr2 - 9
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Launched in 2025, Buzzmakerz, a small Advertising company, is in Irvine, California. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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Undisclosed< $25 / hr2 - 9
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ADVENTO DIGITAL SOLUTIONS is an Advertising company. Headquartered in Mancherial, India, the company was founded in 2023. Their services include Advertising and Branding.
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$10,000+$50 - $99 / hr2 - 9
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Advertising company Weblarian Private Limited was launched in 2025. The firm offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$1,000+$25 - $49 / hr2 - 9
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Admexo is an Advertising company. They are based in Sacramento, California and Noida, India. Their team offers Advertising and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Brandometrics is an Advertising company based in San Diego, California. They offer Advertising and Branding.
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$10,000+$300+ / hr2 - 9
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Hazo Branding, an Advertising company, was established in 2025. In Dubai, United Arab Emirates, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Marketer vista is an Advertising company based in delhi, India. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Roma, Italy
Services provided
Small social media marketing company Digital Brothers Srls, is headquartered in Roma, Italy. The team provides Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Founded in 2021, Nueva Media is a small Advertising company headquartered in Toronto, Canada. Their team provides Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
Phoenician Marketing, an Advertising company, was founded in 2025. The small team focuses on Advertising and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9
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Lutum is an Annandale, Virginia-based Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+Undisclosed2 - 9Poznań, Poland
Services provided
NanoBuzz is an Advertising company. They are in Poznań, Poland and have small team of experts. Their services include Advertising and Market Research.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Red Dot Marketing, an Advertising company, is located in Dubai, United Arab Emirates. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Advertising company FORSBJ was founded in 2022. The small team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
Services provided
Advertising company Brandeonix specializes in Advertising and Branding. They are located in Austin, Texas.
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$1,000+$50 - $99 / hr2 - 9Prague, Czech Republic
Services provided
MMaven Creative is a SEO services firm based in Prague, Czech Republic and Jičín 1, Czech Republic. They specialize in Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Optimise Operations is a small Advertising company in Hong Kong, Hong Kong. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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Based in Sliema, Malta, Malta Marketing Agency is an Advertising company. They provide Advertising and Marketing Strategy and were founded in 2020.
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$1,000+$25 - $49 / hr2 - 9Tegucigalpa, Honduras
Services provided
Marketing Strategy company Helvetia Digital was launched in 2009. The small team offers Marketing Strategy and Advertising.
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$1,000+$100 - $149 / hr2 - 9Cranberry Township, PA
Services provided
Advertising company Television Ad Group is based in Cranberry Township, Pennsylvania. They focus on Advertising and Media Planning & Buying and were established in 2003.
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$1,000+$25 - $49 / hr2 - 9
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Advertising company Drishak agency was established in 2021. Based in Rahuri, India, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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No Fox Given Marketing is an Advertising company headquartered in Lidcombe, Australia. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
AgencyLight.com is an Advertising company. The Miami, Florida-based firm focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
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SEO company Cited. Is based in Ras Al-Khaimah, United Arab Emirates. Their services include Search Engine Optimization and Artificial Intelligence.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Based in New York, New York, All According is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Buford, GA
Services provided
Social media marketing company Haven Media Solutions was launched in 2018. The team provides Social Media Marketing and Advertising and is based in Buford, Georgia.
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UndisclosedUndisclosed2 - 9Bhopal, India
Services provided
A Media House - Digital Marketing Agency In Bhopal is an Advertising company based in Bhopal, India. They specialize in Advertising and Branding.
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$1,000+< $25 / hr2 - 9San Francisco, CA
Services provided
Advertising company By Rajab was launched in 2025. The small team focuses on Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Rishcon Digital Agency is an Advertising company. Located in Lagos, Nigeria, the company focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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Founded in 2025, ScalingWebs, a small Advertising company, is in Tallinn, Estonia. Their team focuses on Advertising and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9
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Berserk Media is an Islamabad, Pakistan-based Marketing Strategy company. They focus on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9
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Sydney Website Solutions is a Direct Marketing company. The North Parramatta, Australia-based agency was launched in 2020. Their team offers Direct Marketing and Web Design.
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Undisclosed$25 - $49 / hr2 - 9Aurora, CO
Services provided
Social media marketing firm Engineered Reach was founded in 2025. The company provides Social Media Marketing and Digital Strategy, and is small.
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UndisclosedUndisclosed2 - 9Alkmaar, Netherlands
Services provided
Hoog Op Maps is a SEO agency. The team provides Search Engine Optimization and Business Consulting and is in Alkmaar, Netherlands.
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UndisclosedUndisclosed2 - 9
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Established in 2022, Newtons Creative Marketing Agency is an Advertising company. Located in dubai, United Arab Emirates, the team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
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Social Agencies is an Advertising company. They provide Advertising and Branding and were founded in 2023. The agency is based in Cape Town, South Africa.
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$1,000+$150 - $199 / hr2 - 9
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Brand Boosters Digital Marketing, an Advertising company, was launched in 2019. The small team specializes in Advertising and Marketing Strategy.
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$5,000+Undisclosed2 - 9
Services provided
THE OVERTONE LIMITED is an Advertising company. The agency is located in Hong Kong, Hong Kong. Their team focuses on Advertising and Branding.
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$1,000+$200 - $300 / hr2 - 9New Hope, PA
Services provided
215labs is an Advertising company. They are located in New Hope, Pennsylvania and have small team of experts. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
Wolf Services Group is a small media planning and buying agency. They focus on Media Planning & Buying and Advertising and were launched in 2025.
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$1,000+$25 - $49 / hr2 - 9Istanbul, Türkiye
Services provided
ZBT Media, a social media marketing company, is in Istanbul, Türkiye. Founded in 2015, the team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9London, England
Services provided
Established in 2026, Onlineify is a small London, England-based social media marketing agency. Their services include Social Media Marketing and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
30.8/40.015.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.7/40.019.2/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.4/40.016/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.9/40.017.8/20 Reviews9.4/10 Clients & Experience5.7/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.9/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
15% Advertising50% Marketing35% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.