Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$100 - $149 / hr10 - 49Santa Monica, CA
Services provided
See all 1 projectsAgency | 2.0 specializes in Advertising services, including social media advertising and landing page creation. However, the reviews indicate consistent issues with project management, unmet deliverables, and lack of technical expertise. Clients have expressed dissatisfaction with their misleading business practices and poor service quality.
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$5,000+$50 - $99 / hr10 - 49Irvine, CA
Services provided
More Yellow is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were established in 2005.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Battery is an Advertising company. They are in Los Angeles, California, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Emeryville, CA
Services provided
Baker Street Advertising is an Advertising company. Headquartered in Emeryville, California, the company was launched in 1982. Their team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Lipman Hearne, an Advertising company, was founded in 1988. Based in Chicago, Illinois, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Pressley Johnson Design, an Advertising company, was launched in 2012. The agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Darling Agency is a small Advertising company launched in 2008. Their services include Advertising and UX/UI Design.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Founded in 2005, Agency212 is an Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Founded in 1990, MME (Manhattan Marketing Ensemble) is an Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
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Saint Bernadine Mission Communications Inc. Is an Advertising company. Headquartered in Vancouver, Canada, their small team specializes in Advertising and Branding. The company was founded in 2004.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Advertising company BT/A Advertising focuses on Advertising and Branding. They are based in Toronto, Canada.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$10,000+$150 - $199 / hr10 - 49Québec, Canada
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32 MARS is a Québec, Canada-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Calgary, Canada
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Strut Creative is an Advertising company. They are located in Calgary, Canada. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49
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Advertising company Pace Media was launched in 2003. The team offers Advertising and Digital Strategy and is in London, England and Rochester, England.
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$5,000+$25 - $49 / hr10 - 49München, Germany
Services provided
Branding company Berger Baader Hermes is in München, Germany. The team focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Godalming, England
Services provided
Fresh Britain is a small Advertising company. They provide Advertising and Branding and were founded in 1999.
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$10,000+$100 - $149 / hr10 - 49Leeds , England
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Branding company Robot Food was established in 2009. The agency specializes in Branding and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Eugene, OR
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Founded in 2006, Limelight Department is an Advertising company. Based in Eugene, Oregon, the team focuses on Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
Advertising company Brand Journalists is in Nashville, Tennessee. Their services include Advertising and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Kaleidoscope Media is an Advertising company. The team provides Advertising and Branding and is in Nashville, Tennessee.
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$5,000+$25 - $49 / hr10 - 49Mannheim, Germany
Services provided
Machart Studios is an Advertising company. Their small team of employees is located in Mannheim, Germany. Their team provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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Les Poupées Russes is a Digital Strategy company. The team specializes in Digital Strategy and Advertising and is in Paris, France.
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$1,000+$150 - $199 / hr10 - 49Phoenix, AZ
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CyberMark is an Advertising company. The Phoenix, Arizona-based agency provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Emeryville, CA
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DemandWave is an Advertising company launched in 2004. In Emeryville, California, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Train of Thought is an Advertising company. They are in Seattle, Washington. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Big-Giant is an Advertising company. Located in Portland, Oregon, the agency was established in 1999. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
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Jones Advertising is an Advertising company. Launched in 2001, the team specializes in Advertising and Branding. The firm is located in Seattle, Washington.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Bradshaw Advertising is an Advertising company. They were launched in 1986, and their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Lee Tilford Agency is an Advertising company. Their small team is in Austin, Texas and provides Advertising and Digital Strategy. The firm was founded in 1976.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Established in 2008, lookthinkmake, llc is a branding agency. The team specializes in Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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TKO Advertising is an Austin, Texas-based Advertising company. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Launched in 1984, AdWise Group is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Black Book Ink is an Advertising company based in Dallas, Texas and Brooklyn, New York. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Fort Worth, TX
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Established in 2001, Pavlov Agency, a small Advertising company, is headquartered in Fort Worth, Texas. Their services include Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Caliber Creative is a branding firm. Founded in 2008, the team offers Branding and Advertising.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
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Gauge Advertising is a New Delhi, India-based Advertising company. They focus on Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Mumbai, India
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Rego Advertising, a small Advertising company, is based in Mumbai, India. The team offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Vadodara, India
Services provided
Advertising company Tiger Advertising was established in 2008. The company provides Advertising and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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Advertising company Norton Agency is in Chicago, Illinois. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Berkeley, CA
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Sidecar Agency is an Advertising company. Based in Berkeley, California, the firm specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Beverly Hills, CA
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Established in 2010, Channel Factory is a video production company. The team focuses on Video Production and Advertising.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
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Creative inferno is a Memphis, Tennessee-based Advertising company. Their services include Advertising and UX/UI Design.
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$5,000+$50 - $99 / hr10 - 49Warszawa, Poland
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Founded in 2011, The Digitals is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Warszawa, Poland
Services provided
IQ Marketing (Poland) Sp. Z o.o., an Advertising company, was launched in 1996. The agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Scottsdale, AZ
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Advertising company The James Agency was launched in 2003. Headquartered in Scottsdale, Arizona, the team offers Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Buutvrij for life is an Advertising company. They are headquartered in Amsterdam, Netherlands. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Stockholm, Sweden
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Founded in 2002, Perfect Fools is a small Stockholm, Sweden-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Vandejong Creative Agency is an Advertising company. They focus on Advertising and Branding and were established in 1989.
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$5,000+$100 - $149 / hr10 - 49Birmingham, AL
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Established in 2007, The Modern Brand Company is a small Birmingham, Alabama-based Advertising company. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Vestavia Hills, AL
Services provided
Zeekee is an Advertising company. Established in 2003, the agency is in Vestavia Hills, Alabama and Fairhope, Alabama. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.