Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed10 - 49Zirakpur, India
Services provided
See all 1 projectsNISHVIKA COMMUNICATIONS PRIVATE LIMITED offers a wide range of advertising and marketing services, including newspaper ads, radio ads, TVCs, hoardings, wall art, social media ads, and video productions. Reviews highlight their excellent team collaboration, timely project delivery, and budget-friendly solutions, making them a reliable partner for various advertising needs.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Wameleon Design is a small branding company founded in 2017. Their team focuses on Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
Services provided
Founded in 2010, Visual ID is an Advertising company. The team offers Advertising and Branding.
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$1,000+Undisclosed10 - 49Hyderabad, India
Services provided
Writers Inc Private Limited is a video production company. The Hyderabad, India-based team provides Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
Services provided
Vasava is an Advertising company founded in 1997. The team provides Advertising and Branding and is located in Barcelona, Spain.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsAdvik Advertising offers website development services, delivering projects on time with transparent communication. Their clients appreciate the value for cost, effective project management, and the provision of additional support. Overall, Advik Advertising is recommended for their high ratings and professionalism, making them a suitable choice for businesses seeking reliable web development solutions.
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$5,000+$150 - $199 / hr10 - 49Pune, India
Services provided
Founded in 2020, 7LensCreative is an Advertising company. The agency provides Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Web development company Ansoweb is in Durrës, Albania. They offer Web Development and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Meschko, a branding firm, is based in wilmington, Delaware. The team provides Branding and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$1,000+< $25 / hr2 - 9Ughelli, Nigeria
Services provided
See all 1 projectsBeehive Digital Services specializes in Web Development, Digital Marketing, Local SEO, Social Media Management, and more. The overall feedback highlights their commitment and efficiency, particularly in optimizing local search engines and achieving project milestones ahead of schedule. Clients commend their dedication and professional focus, making them a reliable choice for advertising and marketing needs.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digital Night Owl is an Advertising company. They are headquartered in Noida, India. Their team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$1,000+$100 - $149 / hr10 - 49Auckland, New Zealand
Services provided
Data Cal Ltd is an Advertising company launched in 2020. Their services include Advertising and Graphic Design.
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Undisclosed$50 - $99 / hr2 - 9
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Launched in 2013, i3 Creative Agency is an Advertising company. The company focuses on Advertising and Branding, and is small.
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$50,000+Undisclosed2 - 9San Francisco, CA
Services provided
Founded in 2016, Iyashi is a small branding firm. Their services include Branding and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small Advertising company Climaxbox Company, is headquartered in Ibadan, Nigeria. Their services include Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Seattle, WA
Services provided
Established in 2009, Jozi Firecracker Factory is a small Seattle, Washington-based Advertising company. Their team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Ashton-in-Makerfield, England
Services provided
Arise Digital Media is a SEO company. They are headquartered in Ashton-in-Makerfield, England and have small team. They provide Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2017, Amaro Agency is a small -based web design company. Their team specializes in Web Design and Advertising.
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$1,000+$25 - $49 / hr2 - 9Roma, Italy
Services provided
Rome Design Agency is a branding company. They are headquartered in Roma, Italy and have small team. Their team offers Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Austin, TX
Services provided
STAV Creative is an Advertising company established in 2018. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Shibuya City, Japan
Services provided
Advertising company BMedia is headquartered in Shibuya City, Japan. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Candy Communication, an Advertising company, was founded in 2016. Based in India, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
Pengraphics Advertising is an Advertising company. Launched in 2014, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
Services provided
Donrite Consultancy & Design is an Abu Dhabi, United Arab Emirates-based Advertising company. They offer Advertising and Graphic Design and were founded in 1996.
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UndisclosedUndisclosed2 - 9
Services provided
MAYArt - Branding Smart is a small Logo company founded in 2008. Their team specializes in Logo and Advertising.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Samba Rock & the ILab, an Advertising company, focus on Advertising and E-Commerce Development. They were launched in 2015.
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$1,000+$100 - $149 / hr2 - 9Chennai, India
Services provided
Web Design Company | Website Designers in Chennai - Creators Web India is a social media marketing firm. Established in 2010, their team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Jammu, India
Services provided
Business2brand, an Advertising company, was launched in 2014. The team provides Advertising and Social Media Marketing and is based in Jammu, India.
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$1,000+< $25 / hr2 - 9
Services provided
Become Digital Today is a small Philippines-based Advertising company. The team provides Advertising and Artificial Intelligence.
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$5,000+Undisclosed2 - 9Kolkata, India
Services provided
Moz Web Development, a small PR company, is located in Kolkata, India. Their services include Public Relations and Advertising.
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$1,000+$25 - $49 / hr2 - 9Aventura, FL
Services provided
Evolve Ad Agency is a Business Consulting company. The team specializes in Business Consulting and Advertising, and the agency is based in Aventura, Florida and.
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Undisclosed$25 - $49 / hr2 - 9Fair Lawn, NJ
Services provided
Dynalyze Media is an Advertising company. The team specializes in Advertising and Digital Strategy, and the company is headquartered in Fair Lawn, New Jersey.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Launched in 2019, Core SEO Services is a small New Delhi, India-based Advertising company. Their team specializes in Advertising and UX/UI Design.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Digital Branding Craftship is a small web design company. They offer Web Design and Web Development and were established in 2014.
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$1,000+$50 - $99 / hr2 - 9Amelia, OH
Services provided
MooCow Creative, a small Advertising company, is based in Amelia, Ohio. The team offers Advertising and Digital Strategy.
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$1,000+Undisclosed2 - 9Wellington, New Zealand
Services provided
Feature Avenue is a social media marketing company established in 2019. The team offers Social Media Marketing and Web Design.
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$1,000+Undisclosed2 - 9Johor Bahru, Malaysia
Services provided
Gin+ Tonic is an Advertising company. Their team is based in Johor Bahru, Malaysia and provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Patiala, India
Services provided
Advertising company Kulpragati Innovations is in Patiala, India. Founded in 2015, the team provides Advertising and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9BZW, Argentina
Services provided
Epimedia Estudio is a branding agency. The BZW, Argentina-based company was founded in 2012. Their team specializes in Branding and Web Design.
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Undisclosed$150 - $199 / hr2 - 9San Francisco, CA
Services provided
BrowneMusser, a branding company, was established in 2008. The firm provides Branding and Graphic Design, and is small.
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$1,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Imagen Media is a web design agency. They are headquartered in Atlanta, Georgia and have small team of experts. Their services include Web Design and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Fluency Digital Agency is a web design agency. Their team is in Toronto, Canada and focuses on Web Design and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Bidvance is a Conversion Optimization company. Their small team is located in Lisbon, Portugal. Their team offers Conversion Optimization and Advertising.
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$1,000+< $25 / hr2 - 9Battaramulla, Sri Lanka
Services provided
Revo Advertising , an Advertising company, is based in Battaramulla, Sri Lanka. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9New Berlin, WI
Services provided
Affilium Marketing, a media planning & buying company, is in New Berlin, Wisconsin. Established in 2012, the team offers Media Planning & Buying and Digital Strategy.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
Services provided
HVH Media & Marketing is a branding agency. Located in Scottsdale, Arizona, the agency specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Melbourne, Australia
Services provided
Digital Marketing World is an Advertising company established in 2017. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashik, India
Services provided
Advertising company AP Corporation specializes in Advertising and Market Research. They are based in Nashik, India.
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$5,000+$150 - $199 / hr2 - 9Wellington, New Zealand
Services provided
Based in Wellington, New Zealand, Ambitious Digital is a small Advertising company. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Posgi is a Video Marketing company. The firm is based in Kuala Lumpur, Malaysia. Their team specializes in Video Marketing and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.