Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$10,000+$150 - $199 / hr50 - 249Dallas, TX
Services provided
Dieste, an Advertising company, was founded in 1995. The team specializes in Advertising and UX/UI Design and is headquartered in Dallas, Texas and New York, New York.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
Services provided
Launched in 1999, CCCP is an Advertising company. Headquartered in Amsterdam, Netherlands, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
Services provided
Fabrique is an Advertising company. Established in 1992, the company is in Amsterdam, Netherlands and Rotterdam, Netherlands. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
Services provided
Launched in 2001, KNOCK Inc. Is a midsize Advertising company headquartered in Minneapolis, Minnesota. Their team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Launched in 2001, Zaah, a midsize Digital Strategy company, is in New York, New York and Chennai, India. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hrFreelancerTorrelodones, Spain
Services provided
Don't Worry Spain, an Advertising company, is based in Torrelodones, Spain. They provide Advertising and Branding and were launched in 2011.
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$10,000+$100 - $149 / hr50 - 249Prague 5, Czech Republic
Services provided
Global Vision a.s. Is a Digital Strategy company located in Prague 5, Czech Republic. Their services include Digital Strategy and Web Design.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$10,000+$150 - $199 / hrFreelancer
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Jackson Design Studio. Is an Advertising company. Founded in 2013, the team focuses on Advertising and Branding. The agency is headquartered in Bury, England.
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$10,000+$150 - $199 / hrFreelancerLondon, England
Services provided
Binary Vision is a small London, England-based Advertising company. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$1,000+$50 - $99 / hrFreelancerWakefield, England
Services provided
Based in Wakefield, England, Green Route Media is an Advertising company. Founded in 2013, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hrFreelancerDunblane, Scotland
Services provided
Located in Dunblane, Scotland, Ping Creates is an Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$10,000+$150 - $199 / hrFreelancer
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Advertising company izuni is based in Bournemouth, England. They focus on Advertising and Branding and were established in 2011.
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$10,000+$150 - $199 / hrFreelancerHereford, England
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The DM Lab is a Digital Strategy company. Their small team of employees is headquartered in Hereford, England. Their team provides Digital Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Whitefield, England
Services provided
Adz Media. Is an Advertising company. They were established in 1999, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Boulder, CO
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Sterling-Rice Group is a midsize Digital Strategy company launched in 1984. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hrFreelancerNashville, TN
Services provided
Located in Nashville, Tennessee, Futureforth is a Content Marketing company. They offer Content Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hrFreelancerBirmingham, England
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Nickey Gower is a SEO agency. They are in Birmingham, England. Their team specializes in Search Engine Optimization and Branding.
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$10,000+$100 - $149 / hrFreelancerChanhassen, MN
Services provided
Mancini Digital is a Digital Strategy company launched in 2013. The agency specializes in Digital Strategy and Marketing Strategy, and is small.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Trnd ibérica is a Digital Strategy company. They were launched in 2009, and their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr50 - 249Ankara, Türkiye
Services provided
Medanis Bilişim A.Ş. Is a midsize Ankara, Türkiye-based web design agency. Their services include Web Design and Advertising.
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$10,000+$100 - $149 / hr50 - 249Paris, France
Services provided
Nurun Paris is a Digital Strategy company. The team offers Digital Strategy and Advertising and is headquartered in Paris, France.
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$10,000+$100 - $149 / hr50 - 249Rotterdam, Netherlands
Services provided
Established in 1997, Mangrove is an Advertising company. The team focuses on Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249دبي, United Arab Emirates
Services provided
Global Media Insight, a mobile application development company, was established in 2001. In دبي, United Arab Emirates, the team specializes in Mobile App Development and Content Marketing.
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$5,000+$100 - $149 / hrFreelancer
Services provided
SEOCreativos is a small Lima, Peru-based Advertising company. The team focuses on Advertising and Email Marketing.
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$5,000+$25 - $49 / hr50 - 249
Services provided
The Electric Factory is a midsize Advertising company founded in 2003. Their team specializes in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Dhaka, Bangladesh
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OnZ Solutions is a midsize Advertising company located in Dhaka, Bangladesh. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Gangnam-gu, South Korea
Services provided
D.FY Seoul is a midsize Advertising company. They specialize in Advertising and UX/UI Design and were founded in 2011.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Maker Communication is an Advertising company. The team specializes in Advertising and Branding, and the agency is located in Dhaka, Bangladesh.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
Color Experts International, Inc. Is a midsize graphic design company. Established in 2006, the team offers Graphic Design and Branding.
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UndisclosedUndisclosedFreelancerBogotá, Colombia
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Six Art Media is a PPC company established in 2012. Located in Bogotá, Colombia, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCiudad de México, Mexico
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In Ciudad de México, Mexico, Marketing Digital MaSt mast.com.mx is a small Advertising company. The team offers Advertising and E-Commerce Development.
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UndisclosedUndisclosed50 - 249
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Promise Group is an Advertising company. Headquartered in Johannesburg, Gauteng, South Africa, the company was established in 2005. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Cincinnati, OH
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Founded in 2004, Pep Promotions is an Advertising company. The team offers Advertising and Marketing Strategy and is based in Cincinnati, Ohio.
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UndisclosedUndisclosed50 - 249Birmingham, England
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Core Marketing & Events is a Digital Strategy company. The midsize Birmingham, England-based team offers Digital Strategy and Event Marketing. The firm was established in 1998.
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UndisclosedUndisclosedFreelancerSingapore, Singapore
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Launched in 2011, Alexander PR Group is an Advertising company. The firm provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Regina, Canada
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Directwest, a midsize Advertising company, is based in Regina, Canada. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249London, England
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Blue-Zoo Animation Studio is a video production agency. Established in 2000, the firm offers Video Production and Advertising.
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UndisclosedUndisclosed50 - 249London , England
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Video production company Beast is located in London , England. They offer Video Production and Advertising and were established in 2009.
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UndisclosedUndisclosed50 - 249New York, NY
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Translation is a graphic design company. The team focuses on Graphic Design and Web Design and is headquartered in New York, New York.
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UndisclosedUndisclosedFreelancerSeattle, WA
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Founded in 2013, Deep Creek Public Relations, a small Advertising company, is located in Seattle, Washington. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerAtlanta, GA
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Established in 2015, Out of Home Creative, LLC, a small Advertising company, is headquartered in Atlanta, Georgia. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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BLACKFOX DIGITAL, an Advertising company, is located in Dhaka, Bangladesh. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerFort Worth, TX
Services provided
The Cause Agency, an Advertising company, was launched in 2013. The agency provides Advertising and Branding, and is small.
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Undisclosed$25 - $49 / hr50 - 249
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Located in Londrina, Brazil, M/Leite is a midsize Digital Strategy company. Their services include Digital Strategy and Advertising.
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UndisclosedUndisclosed50 - 249Edinburgh, Scotland
Services provided
Perivan Technology, an Advertising company, was founded in 2003. The team focuses on Advertising and Custom Software Development and is in Edinburgh, Scotland.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Leighton Broadcasting is an Advertising company headquartered in Washington, District of Columbia. They specialize in Advertising and Video Production.
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$5,000+$25 - $49 / hr50 - 249
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Established in 2001, Verbo is a Digital Strategy company. Their team focuses on Digital Strategy and Advertising.
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UndisclosedUndisclosed50 - 249Sandy Springs, GA
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Established in 2010, Fire Inc. Atlanta is a Business Consulting company. Their team specializes in Business Consulting and Advertising.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
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Founded in 1991, Creatis, Inc. Is a print design company. The company specializes in Print Design and Staffing, and is midsize.
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UndisclosedUndisclosedFreelancerWaterville, VT
Services provided
Accomplice Marketing, a small Advertising company, is located in Waterville, Vermont. Their services include Advertising and Event Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.