Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosedFreelancerLogan, UT
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JSS Digital Marketing , a social media marketing firm, is headquartered in Logan, Utah. Founded in 2021, the team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosedFreelancerColumbia, TN
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BlueVine Digital Marketing Solutions is a social media marketing company. They offer Social Media Marketing and Search Engine Optimization and were launched in 2022.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$25 - $49 / hrFreelancerGenève, Switzerland
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Advertising company INL Agency was launched in 2020. The company specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Content Writing Services company Nicole Kepic Copywriting is headquartered in Burlington, Canada. Their services include Content Writing Services and Content Marketing.
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UndisclosedUndisclosedFreelancerLos Angeles, CA
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Located in Los Angeles, California, PM Solutions Agency is a small Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Enda Mac Nally is a small Content Writing Services company in Dublin, Ireland. The team offers Content Writing Services and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Located in Dubuque, Iowa, Re:think Marketing is an Advertising company. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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UndisclosedUndisclosedFreelancerScarborough, ME
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Founded in 2011, Smaht! Ideas is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Shamina KM is an Advertising company established in 2024. In Calicut, India, the team provides Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$1,000+UndisclosedFreelancerMumbai, India
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Yesha is a branding agency. They are based in Mumbai, India. Their team focuses on Branding and Advertising.
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UndisclosedUndisclosedFreelancer
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MKM Advertising, a small Advertising company, is in Occoquan, Virginia. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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Undisclosed< $25 / hrFreelancer
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Uplift Infotech is a small Advertising company. Launched in 2024, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Launched in 2024, Freelance Digital Marketing Consultant In Kochi, Kerala - annagracemathew is a small Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Costa Advertising is an Advertising company. The agency is located in Dallas, Texas. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerSarasota, FL
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Established in 2013, CRE8EGY, a small Advertising company, is based in Sarasota, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Temerity Marketing Group is a Sports Marketing company. They are in Parrish, Florida and have small team of experts. Their services include Sports Marketing and Advertising.
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$1,000+$25 - $49 / hrFreelancer
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Omer Farooq - Freelance Web Designer Dubai UAE is a Content Marketing company. In Dubai, United Arab Emirates, the team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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AdBridge Consulting, a social media marketing firm, was launched in 2021. The small team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerSambucheto, Italy
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Advertising company Eris Communication was established in 2020. The team focuses on Advertising and Branding and is in Sambucheto, Italy.
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$1,000+$25 - $49 / hrFreelancer
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Jessie Fernandez is a Marketing Strategy company. The San Pedro Sula, Honduras-based company was founded in 2022. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerFort Lauderdale, FL
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Leverage Digital Marketing, a SEO services firm, provides Search Engine Optimization and Pay Per Click. The firm is located in Fort Lauderdale, Florida.
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UndisclosedUndisclosed50 - 249Sunnyvale, CA
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Baidu USA is an artificial intelligence firm. The Sunnyvale, California-based company was founded in 2014. Their team specializes in Artificial Intelligence and Advertising.
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$1,000+< $25 / hrFreelancer
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Digital Marketing Company, a SEO company, was established in 2024. The company specializes in Search Engine Optimization and Advertising, and is small.
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UndisclosedUndisclosedFreelancerStone Mountain, GA
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Afrinubi Solutions, LLC is a SEO agency. The Stone Mountain, Georgia-based firm was founded in 2022. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerPodravlje, Croatia
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Advertising company Sonny Wallace was launched in 2016. The agency focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Established in 2019, Zeal Marketing & Consulting LLC is an Advertising company. In Collinsville, Illinois, the team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Kalyar Soe Paing Marketer is a Yangon, Myanmar-based Advertising company. The team offers Advertising and Branding.
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$1,000+< $25 / hrFreelancer
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Advertising company Freelance Digital Marketing Expert In Kochi-digitalmarketergodwin was established in 2025. The team provides Advertising and Digital Strategy and is based in Kakkanad, India.
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UndisclosedUndisclosedFreelancer
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Esmat Design is a small Cairo, Egypt-based branding company. Their services include Branding and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Manny Gonzalez is a small branding firm headquartered in Los Angeles, California. The team offers Branding and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Prarthana is a Vatakara, India-based social media marketing agency. Established in 2025, the team specializes in Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancer
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Rafiul Islam Shishir is an Advertising company. Their team is in Naogaon, Bangladesh. The agency provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerUrk, Netherlands
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Mooi & Helder! Marketing is an Advertising company. They were established in 2025 and focus on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Workaware is an Advertising company. Headquartered in Chicago, Illinois, the company was established in 2000. Their team focuses on Advertising and Web Development.
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Undisclosed$100 - $149 / hrFreelancerBellingham, WA
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Business Exit Planning for Owners is a branding firm. Based in Bellingham, Washington, the team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAmstelveen, Netherlands
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Volodkov Agency is an Advertising company. They offer Advertising and Social Media Marketing and were established in 2026.
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$1,000+< $25 / hrFreelancer
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CodeHind is a Marketing Strategy company. Founded in 2022, the company specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosedFreelancerWaukegan, IL
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Clutch Capital Agency is an Advertising company launched in 2026. Located in Waukegan, Illinois, the team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Launched in 2026, Allable is an Advertising company. Their services include Advertising and Artificial Intelligence.
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UndisclosedUndisclosed50 - 249Aachen, Germany
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TEMA Technologie Marketing AG is an Event Management company. The company is based in Aachen, Germany. Their team offers Event Management and Web Design.
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UndisclosedUndisclosedFreelancerLondon, England
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Lazaro London is a branding agency based in London, England. Established in 2026, the team focuses on Branding and Advertising.
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UndisclosedUndisclosedFreelancerDubai, United Arab Emirates
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Blunt is an Advertising company established in 2026. Located in Dubai, United Arab Emirates, the team provides Advertising and Content Marketing.
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Undisclosed< $25 / hrFreelancerChakwal, Pakistan
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Pay per click company Solution on Click was established in 2026. The team offers Pay Per Click and Web Design and is based in Chakwal, Pakistan.
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$1,000+< $25 / hrFreelancerBrea, CA
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Buy Boxr, a branding agency, was founded in 2024. The team focuses on Branding and Pay Per Click and is based in Brea, California.
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$10,000+$150 - $199 / hr50 - 249
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Chamni's Eye, a Generative AI company, is located in Khet Suan Luang, Thailand. They provide Generative AI and Advertising.
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$1,000+$50 - $99 / hrFreelancerHorley, England
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Headquartered in Horley, England, DPB Marketing Comms is a Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49
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Established in 2013, Folium Infotech is a web design company. The company focuses on Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Established in 2019, West & back is a small Oklahoma City, Oklahoma-based video production company. Their team provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Crows Nest, Australia
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See all 1 projectsDingo Media offers services including high-quality corporate video production, marketing, and business communications. Reviews highlight their exceptional strategic planning, dedication to understanding client goals, and punctual delivery. Clients appreciate their original and engaging content, and the company is noted for its strong project management and value for cost.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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Sethi enterprises, a Contract Manufacturing company, provide Contract Manufacturing and Advertising. They were founded in 2015.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.