Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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$1,000+Undisclosed10 - 49
Services provided
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Myworker.ai is a Sales Outsourcing and AI Consulting company. They are based in and have small team of experts. Their services include Sales Outsourcing and AI Consulting.
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$25,000+Undisclosed10 - 49
Services provided
Focus Areas
Automatio is a big data analytics company and Sales Outsourcing company. They are based in. Their team focuses on BI & big data consulting & SI and Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
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OUTRIZZ is a دبي, United Arab Emirates-based Sales Outsourcing company. They focus on Sales Outsourcing and Email Marketing and were established in 2024.
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UndisclosedUndisclosed10 - 49Lee's Summit, MO
Services provided
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Interest Media, Inc is an Affiliate Marketing and Sales Outsourcing company. They are based in Lee's Summit, Missouri, and their services include Affiliate Marketing and Sales Outsourcing.
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$5,000+$25 - $49 / hr10 - 49
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Sales Unicorns is an Email Marketing and Sales Outsourcing company. They are located in Saint-Petersburg, Florida. Their team focuses on Email Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
Services provided
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Kindico Digital Marketing Agency Ltd is an Affiliate Marketing and Sales Outsourcing company founded in 2016. The team specializes in Affiliate Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Revvix LLC. Is a small San Antonio, Texas-based call center and Sales Outsourcing company. The team offers Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
Services provided
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Infodatapark is a Sales Outsourcing company. Established in 2020, the team focuses on Sales Outsourcing and Business Consulting. The firm is based in Tirupur, India.
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$1,000+$50 - $99 / hr10 - 49
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Leadsagentur.de is a Sales Outsourcing company. Their small team of employees is headquartered in Düsseldorf, Germany. Their team specializes in Sales Outsourcing and Advertising.
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$1,000+Undisclosed10 - 49Miami, FL
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MADLeadFlow is a small Miami, Florida-based Business Consulting and Sales Outsourcing company. The team offers Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9San Juan, Puerto Rico
Services provided
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Telecontacto, an answering service, is headquartered in San Juan, Puerto Rico. Launched in 1995, the team offers Call Center Services and Translation.
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$5,000+$150 - $199 / hr2 - 9Sarasota, FL
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Headquartered in Sarasota, Florida, Eclipzdigital. Is a social media marketing firm. They specialize in Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
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DigiMark Global is a social media marketing agency. Based in Pune, India, the team offers Social Media Marketing and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9
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Lab Darshi is a social media marketing firm established in 2023. The small team focuses on Social Media Marketing and Video Marketing.
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$10,000+$200 - $300 / hr2 - 9
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Clicks4business is a SEO company. They offer Search Engine Optimization and Web Design and are located in Wellington, New Zealand.
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$1,000+< $25 / hr50 - 249Lahore, Pakistan
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Phone answering service i Concepts / I Possible /Goraya Consultant & Traders is located in Lahore, Pakistan. Launched in 2008, the team offers Call Center Services and Back Office Outsourcing.
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$5,000+< $25 / hr50 - 249New York, NY
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DIGITALZONE Inc is a Content Marketing company. The team is located in New York, New York and Pune, India, and their services include Content Marketing and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Cheyenne, WY
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Witcom Marketing is a small Back Office Outsourcing company located in Cheyenne, Wyoming. The team specializes in Back Office Outsourcing and Call Center Services.
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Undisclosed$25 - $49 / hr2 - 9Ahmedabad, India
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ITechSoft Technologies is a social media marketing company. Located in Ahmedabad, India, the team provides Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
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The Ad Agency, a branding company, was founded in 2023. The team provides Branding and Social Media Marketing and is located in Outer West Durban, South Africa.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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Based in Los Angeles, California, Health Leads Plus is a Sales Outsourcing company. Launched in 2004, the team offers Sales Outsourcing and Marketing Strategy.
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Undisclosed< $25 / hr2 - 9
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Lead Gen Expert is a Sales Outsourcing company. The Brahmanbaria, Bangladesh-based company provides Sales Outsourcing and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Santa Monica, CA
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Calltastic is a Business Consulting company located in Santa Monica, California. The team specializes in Business Consulting and Call Center Services.
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$5,000+< $25 / hr50 - 249Long Bien, Vietnam
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Tobpos Vietnam is a Back Office Outsourcing company. Their midsize team is based in Long Bien, Vietnam. Their services include Back Office Outsourcing and Translation.
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UndisclosedUndisclosed1,000 - 9,999Providencia, Chile
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Fastco Group is a phone answering service. The Providencia, Chile-based company offers Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Ahmedabad, India
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LanceTech Solutions is a website development firm. The team specializes in Web Development and Back Office Outsourcing, and the company is in Ahmedabad, India and Bengaluru, India.
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UndisclosedUndisclosed50 - 249Tampa, FL
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Sales Outsourcing company LeadingResponse specializes in Sales Outsourcing and Social Media Marketing. They were founded in 1995.
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UndisclosedUndisclosed50 - 249Severna Park, MD
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Established in 2004, Lift Enablement is a Sales Outsourcing company. The team focuses on Sales Outsourcing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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In Delhi, India, DigiApsTech Enterprises LLP - The Best Digital Marketing Agency In Central Delhi is a social media marketing firm. They provide Social Media Marketing and Search Engine
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UndisclosedUndisclosed1,000 - 9,999Bonita Springs, FL
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Edenred Pay USA is a CRM consulting and SI company. Located in Bonita Springs, Florida and Secaucus, New Jersey, the agency offers CRM consulting and SI and Back Office Outsourcing.
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$25,000+< $25 / hr50 - 249Gurugram, India
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Social media marketing company Reddington Global Consultancy Pvt. Ltd. Is headquartered in Gurugram, India. Their services include Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed50 - 249
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Rev is a midsize Sales Outsourcing company in San Diego, California. The team focuses on Sales Outsourcing and Content Marketing.
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UndisclosedUndisclosed1,000 - 9,999
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Telephone answering service Upsell Technologies is based in Toshima City, Japan and Cebu City, Philippines. The team offers Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Iloilo City, Philippines
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Trualliant Business Process Outsourcing Inc. Is a call center company in Iloilo City, Philippines. Their services include Call Center Services and Back Office Outsourcing.
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$50,000+< $25 / hr1,000 - 9,999Fort Worth, TX
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Touchstone BPO is an IT managed services company established in 2002. The large team focuses on IT managed services and IT staff augmentation.
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$5,000+< $25 / hr1,000 - 9,999Nairobi, Kenya
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Nakama Tech is a Nairobi, Kenya-based Customer Service Outsourcing company. The team specializes in Customer Service Outsourcing and Call Center Services.
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$1,000+< $25 / hr1,000 - 9,999Opa-locka, FL
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TopCom Solutions, a large answering service, is headquartered in Opa-locka, Florida and Santo Domingo, Dominican Republic. The team offers Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Navi Mumbai, India
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Midsize Sales Outsourcing company Brocus IT Solutions, is headquartered in Navi Mumbai, India. The team provides Sales Outsourcing and Customer Service Outsourcing.
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$5,000+Undisclosed10 - 49
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Escalate Partners is a Sales Outsourcing company. They specialize in Sales Outsourcing and Other Marketing and were established in 2023. The company is located in Miami, Florida.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2019, Solnfy Agency is a small Sales Outsourcing company. Their team offers Sales Outsourcing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Zagreb, Croatia
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OB2B is a small Sales Outsourcing company. Founded in 2013, the team specializes in Sales Outsourcing and Business Consulting.
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$100,000+< $25 / hr50 - 249Santo Domingo, Dominican Republic
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Communicate to Connect C2C, a Customer Service Outsourcing company, focus on Customer Service Outsourcing and Call Center Services. They were established in 2017.
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UndisclosedUndisclosed50 - 249
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Growth Era is a Sales Outsourcing company launched in 2018. Headquartered in Jacksonville, Florida, the team offers Sales Outsourcing and Business Consulting.
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$1,000+$25 - $49 / hr250 - 999Beograd, Serbia
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Trizma, a call center service, specializes in Call Center Services and Back Office Outsourcing. The firm is headquartered in Beograd, Serbia.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsAll4Data specializes in developing customized stock dashboards and conducting demand studies, aimed at improving inventory management and operational efficiency for retail businesses. Feedback from clients highlights the company's dedication, attention to detail, and ability to deliver solutions that meet specific business needs, often exceeding expectations through timely project delivery and effective communication.
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$50,000+$100 - $149 / hr10 - 49Cairo , Egypt
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Sales Cubicle is a Sales Outsourcing company. The firm is based in Cairo , Egypt. Their services include Sales Outsourcing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
HelloMQL is a Jersey City, New Jersey-based phone answering service. They provide Call Center Services and Business Consulting and were founded in 2020.
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$1,000+Undisclosed2 - 9London, England
Services provided
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Back Office Outsourcing and Sales Outsourcing company The Playbook Agency was launched in 2023. The team focuses on Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Lintgen, Luxembourg
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Roboto Leads is a Sales Outsourcing company. The Lintgen, Luxembourg-based firm was founded in 2022. Their team provides Sales Outsourcing and Email Marketing.
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$1,000+Undisclosed2 - 9Dubai, United Arab Emirates
Services provided
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Small Sales Outsourcing company Khemka Marketing Consultancy , is based in Dubai, United Arab Emirates. Their services include Sales Outsourcing and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.