Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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UndisclosedUndisclosed10 - 49Gurugram, India
Services provided
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Sales Design Institute is a Sales Outsourcing company. Based in Gurugram, India, the firm was established in 2017. Their team focuses on Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Garden City, ID
Services provided
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B2B Tech Intent is a Sales Outsourcing company. Their small team is in Garden City, Idaho. Their services include Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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$1,000+Undisclosed2 - 9Navi Mumbai, India
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Sales Outsourcing company ClientsB2B offers Sales Outsourcing. They were founded in 2021.
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Undisclosed$25 - $49 / hr10 - 49
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AISM2 is a social media marketing agency established in 2017. The team offers Social Media Marketing and Advertising.
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$1,000+Undisclosed10 - 49
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Solution 4 Professionals is a Content Marketing company located in Brampton, Canada. Established in 2022, the team provides Content Marketing and Content Writing Services.
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$1,000+< $25 / hr10 - 49
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VIBRANT MEDIATEK PRIVATE LIMITED, an Advertising company, is headquartered in Delhi, India and Delhi, India. They focus on Advertising and Social Media Marketing and were founded in 2021.
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$1,000+$50 - $99 / hr10 - 49Toronto, Canada
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Founded in 2019, Sidkey & Co Inc, a small Event Marketing company, is located in Toronto, Canada. Their team offers Event Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Chandannagar, India
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NitroBDC is a Customer Service Outsourcing company. The team is in Chandannagar, India, and their services include Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Vilnius, Lithuania
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In Vilnius, Lithuania, Planas Chuliganas is a call center. They specialize in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Fairlawn, OH
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Midsize answering service company Summit Advantage LLC, is located in Fairlawn, Ohio. The team specializes in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Almelo, Netherlands
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EuroDev is a Digital Strategy company. The Italy-based team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosed250 - 999Machelen, Belgium
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WEngage, an answering service, was launched in 1986. The midsize team provides Call Center Services and Back Office Outsourcing.
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Undisclosed< $25 / hr250 - 999Zirakpur, India
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SOCIAL WEBS MEDIA is a social media marketing agency. The Zirakpur, India-based firm specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999
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Call center service Qwest BPO was founded in 2011. The team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49
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24A Plus is a Finance & Accounting Outsourcing (FAO) company founded in 2008. The company provides Finance & Accounting Outsourcing (FAO) and Sales Outsourcing, and is small.
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$1,000+$150 - $199 / hrFreelancerSzczecin, Poland
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MarcinKowalik.online is a phone answering service. Located in Szczecin, Poland, the firm was founded in 2014. Their services include Call Center Services and Sales Outsourcing.
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$1,000+$100 - $149 / hr10 - 49Fornovo San Giovanni, Italy
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Studio Castelli is a small Email Marketing company located in Fornovo San Giovanni, Italy. The team specializes in Email Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Lucknow, India
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Digital Homeez is a small social media marketing company founded in 2020. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$50,000+$25 - $49 / hr10 - 49
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Piqual Inc. Is a Sales Outsourcing company. They were founded in 2020 and specialize in Sales Outsourcing and Email Marketing.
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$5,000+Undisclosed2 - 9
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Established in 2017, Random is a Sales Outsourcing company. Headquartered in Random, Canada, the team offers Sales Outsourcing and Performance Marketing.
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$1,000+$25 - $49 / hr2 - 9Jagodina, Serbia
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Almi Remote Assistant Services is a Back Office Outsourcing company in Jagodina, Serbia. Established in 2017, the team focuses on Back Office Outsourcing and Call Center Services.
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$5,000+Undisclosed2 - 9New York, NY
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Headquartered in New York, New York, LatitudeBOX is a social media marketing agency. Established in 2020, the team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Dehradun, India
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Small Digital Strategy company SolveGIG, is headquartered in Dehradun, India. Their services include Digital Strategy and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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The Search Studios is an Advertising company. They were founded in 2022 and specialize in Advertising and Branding.
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$1,000+Undisclosed2 - 9Westerville, OH
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Boundless Marketing is a Westerville, Ohio-based branding agency. The team focuses on Branding and Marketing Strategy.
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$1,000+< $25 / hr50 - 249San Francisco, CA
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Tactical TeleSolutions is a telephone answering service. Founded in 1991, the agency is located in San Francisco, California. Their services include Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249
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Accounting company Elite Leadership Outsourcing is located in San Salvador, El Salvador. Established in 2015, the team focuses on Accounting and Commercial Brokerage Services.
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$1,000+< $25 / hr50 - 249
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EagleGrace is a Translation company. The team specializes in Translation and Transcription and is based in Buford, Georgia.
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$1,000+< $25 / hr10 - 49
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Valatam - Virtual Assistance Latin America is a small Back Office Outsourcing company launched in 2016. Their team focuses on Back Office Outsourcing and Recruiting.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Scale Virtually, a telephone answering service, provide Call Center Services and Back Office Outsourcing. They were established in 1999.
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$1,000+< $25 / hr2 - 9Minsk, Belarus
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Reach The Lead, an Email Marketing company, specializes in Email Marketing and Business Consulting. The company is headquartered in Minsk, Belarus.
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UndisclosedUndisclosed250 - 999Kolkata, India
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Phone answering service ARO Outsourcing was founded in 2026. The agency focuses on Call Center Services and Sales Outsourcing, and is midsize.
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$25,000+Undisclosed1,000 - 9,999Ahmedabad, India
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IMS People Possible, a Direct Marketing company, is located in Ahmedabad, India. Their services include Direct Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9North Andover, MA
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Access Telemarket is a small answering service and Sales Outsourcing company. They provide Call Center Services and Sales Outsourcing and were established in 1981.
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$1,000+< $25 / hr2 - 9
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TheInsideSales Consulting is a Sales Outsourcing company. They are in Vienna, Virginia and Hyderabad, India and have small team. They focus on Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Established in 2020, The Lead Ninjas is a small Raleigh, North Carolina-based Sales Outsourcing company. Their team specializes in Sales Outsourcing and Advertising.
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UndisclosedUndisclosed2 - 9Delhi, India
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Fypion, a Business Consulting and Sales Outsourcing company, was founded in 2019. In Delhi, India, the team specializes in Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Tequesta, FL
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Small Customer Service Outsourcing and Sales Outsourcing company LeadSales, is in Tequesta, Florida. Their services include Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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PurifyData is a Back Office Outsourcing and Sales Outsourcing company. They are located in Guwahati, India and have small team. Their services include Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Launched in 2004, Intelligent Conversations is a Business Consulting and Sales Outsourcing company. The firm offers Business Consulting and Sales Outsourcing, and is small.
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$1,000+$100 - $149 / hr2 - 9Palma, Spain
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Established in 2018, Zennial is a Sales Outsourcing company. The team offers Sales Outsourcing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Reachoutly LLC is a Sales Outsourcing company based in Sheridan, Wyoming. They offer Sales Outsourcing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Regency Sales Associates is a Sales Outsourcing company founded in 2023. Based in , the team offers Sales Outsourcing and Custom Software Development.
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UndisclosedUndisclosed2 - 9
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Grow Strategically is a Sales Outsourcing and Fractional CMO Services company. Their small team is based in Chicago, Illinois. Their team specializes in Sales Outsourcing and Fractional CMO
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UndisclosedUndisclosed2 - 9Sofia, Bulgaria
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Expand Acquisition is an Email Marketing and Sales Outsourcing company. They are based in Sofia, Bulgaria and have small team of experts. Their services include Email Marketing and Sales
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$1,000+$100 - $149 / hr2 - 9London, England
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Oppdrip is a Sales Outsourcing company. Founded in 2023, the firm is in London, England. Their team specializes in Sales Outsourcing and Direct Marketing.
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UndisclosedUndisclosed2 - 9Gainesville, FL
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Business intelligence company and Sales Outsourcing company Intoli was launched in 2015. The team offers BI & big data consulting & SI and Sales Outsourcing and is in Gainesville, Florida.
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$5,000+$100 - $149 / hr2 - 9
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Marketing Be Social Ltd is a Marketing Strategy and Sales Outsourcing company. Located in , the company specializes in Marketing Strategy and Sales Outsourcing.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2024, Audience Reached Digitals is a small Sales Outsourcing and Demand Generation Marketing company. Their team specializes in Sales Outsourcing and Demand Generation Marketing.
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UndisclosedUndisclosed2 - 9
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Groomlead, a small Sales Outsourcing company, is in Sheridan, Wyoming. The team provides Sales Outsourcing and Generative AI.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.