Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions company specializing in augmenting sales teams and enhancing sales performance through services such as lead generation, outbound calling, and comprehensive sales support. With over 90% positive feedback, reviewers consistently commend LevelUp Leads for their impressive project management, adaptability, and quality of leads, with 85% highlighting effective communication and tailored strategies. Their services are recognized for significantly optimizing sales processes and generating qualified leads.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a sales outsourcing solutions provider specializing in lead generation, appointment-setting, and sales performance enhancement. While they are praised for their structured project management and ability to understand niche markets, feedback is mixed. 71% of reviewers highlight positive outcomes like increased appointments, whereas 29% criticize their poor communication and underdelivered promises.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a sales outsourcing solutions provider specializing in appointment setting, lead qualification, and sales support services. Their services consistently receive positive feedback, with clients praising their structured project management, flexibility, and effective lead handling. Approximately 85% of reviews highlight improvements in lead conversion rates and time savings for clients' internal teams, showcasing their impact on sales performance enhancement.
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UndisclosedUndisclosed50 - 249London, England
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Social media marketing firm Creative Nerds was founded in 2008. The company offers Social Media Marketing and Branding.
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UndisclosedUndisclosed50 - 249Newburgh, IN
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Established in 2016, VIV is a midsize Advertising company located in Newburgh, Indiana. Their team provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
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See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions provider, specializing in lead generation, appointment setting, and sales development. The company has received overwhelmingly positive feedback, with clients praising their professionalism, effective communication, and seamless integration into existing teams. Notably, 100% of reviewers commended their project management and adaptability in meeting diverse sales objectives.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions company renowned for its strategic ABM programs and emphasis on high-quality, professional sales talent. They achieved significant success by boosting lead response rates from 3.5% to 9% and booking 200 meetings for $10M of projects. Reviewers consistently praise their professionalism, strategic direction, and responsiveness, highlighting their exceptional Sales Support Services.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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Speechpad, a midsize Transcription company, is headquartered in San Francisco, California and Hollywood, Florida. The team specializes in Transcription and Translation.
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$1,000+$25 - $49 / hr50 - 249Kochi, India
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PixelBoho Creative Digital Agency is a web development company. The midsize Kochi, India-based team offers Web Development and Mobile App Development. The company was launched in 2014.
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$1,000+< $25 / hr50 - 249
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Leadee.Co is a Conversion Optimization company. Their team is in Dubai, United Arab Emirates and Jamshoro, Pakistan and offers Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Mountain House, CA
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Abeda Digital Services, a social media marketing firm, was launched in 2013. The team offers Social Media Marketing and Content Marketing and is in Mountain House, California.
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$1,000+< $25 / hr50 - 249
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ConnectraBPO is a call center service. In Tashkent, Uzbekistan, the agency was established in 2014. Their services include Call Center Services and Back Office Outsourcing.
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$5,000+$50 - $99 / hr50 - 249Durban, South Africa
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Launched in 2022, 2CT Sales Co. Is a Sales Outsourcing company. The team focuses on Sales Outsourcing and Call Center Services and is in Durban, South Africa.
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UndisclosedUndisclosed50 - 249
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Prospecta Global Solutions Corp. Is a Sales Outsourcing company. Launched in 2009, their team offers Sales Outsourcing and Call Center Services.
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$1,000+Undisclosed50 - 249
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Advertising company Kite Media provides Advertising and Market Research. They are located in Hyderabad, India.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWeb Of Picasso provides virtual assistant services, specializing in paid advertisements, particularly for Facebook. The reviews highlight their budget-friendly rates, exceptional support, and effective project management, resulting in increased website traffic, higher conversion rates, and enhanced brand visibility. Clients appreciate the knowledgeable staff and genuine care, although occasional communication issues were noted as minor.
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$5,000+Undisclosed2 - 9Westmount, Canada
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LH Sales Consulting is a Business Consulting company. They focus on Business Consulting and Email Marketing and are located in Westmount, Canada and Westmount, Canada.
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$1,000+$25 - $49 / hr10 - 49
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Creatik IT Solutions LLp is an artificial intelligence development company in Jaipur, India and Jaipur, India. The team specializes in Artificial Intelligence and AI Consulting.
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$5,000+$25 - $49 / hr50 - 249Addis Ababa, Ethiopia
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Ablaze Labs, an IT strategy consulting company, is based in Addis Ababa, Ethiopia. Founded in 2021, the team provides IT strategy consulting and Call Center Services.
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Undisclosed< $25 / hr10 - 49
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LeadMark Technology is a Sales Outsourcing company launched in 2024. Their services include Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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Azur Dialog is a Sales Outsourcing company. The team is in Bremen, Germany, and their services include Sales Outsourcing and Call Center Services.
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$1,000+< $25 / hr2 - 9Lalpur, Bangladesh
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Pro Lead Maker is a Sales Outsourcing company in Lalpur, Bangladesh. They focus on Sales Outsourcing and Email Marketing and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9T'bilisi, Georgia
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Enumeral is a T'bilisi, Georgia-based Sales Outsourcing company. Their services include Sales Outsourcing and AI Consulting.
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UndisclosedUndisclosed50 - 249
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SA Commercial, a Business Consulting company, was founded in 2005. The firm focuses on Business Consulting and Call Center Services.
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$1,000+< $25 / hr2 - 9New York, NY
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Messages Plus is a small New York, New York-based telephone answering service. The team offers Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Public relations firm Lexicon World was established in 1996. The company offers Public Relations and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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Business Consulting company Ramesh chaurasia was launched in 2018. The team specializes in Business Consulting and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Davao City, Philippines
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Pepper VA, a small Back Office Outsourcing company, is headquartered in Davao City, Philippines. The team provides Back Office Outsourcing and Call Center Services.
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$1,000+< $25 / hr10 - 49Oakville, Canada
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Small answering service One Touch Solutions, is based in Oakville, Canada and Plainview, New York. The team provides Call Center Services and Back Office Outsourcing.
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$10,000+$100 - $149 / hr10 - 49Blue Bell, PA
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Launched in 2001, Annodyne, Inc. Is a small Blue Bell, Pennsylvania-based branding company. Their team focuses on Branding and Market Research.
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$5,000+$100 - $149 / hr10 - 49Hartland, WI
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Founded in 2011, Guarantee Digital is a web design company. The agency focuses on Web Design and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
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Veenus Group of Compnanies is a Back Office Outsourcing company. Their team is based in Mumbai, India and focuses on Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Heidelberg West, Australia
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Back Office Outsourcing company TMC was established in 1974. The team specializes in Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr10 - 49Dublin, Ireland
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Answering service company CallPageboy Call Centre is located in Dublin, Ireland. They focus on Call Center Services and Sales Outsourcing and were launched in 1972.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Phonex is a Customer Service Outsourcing company. Their small team is headquartered in Ciudad de México, Mexico. Their team provides Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Grupo Concentra is a small Ciudad de México, Mexico-based Back Office Outsourcing company. Their services include Back Office Outsourcing and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Web development company Especialistas Contacto Directo is headquartered in Ciudad de México, Mexico. Established in 2008, the team offers Web Development and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Kifisia, Greece
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ACCESSIA LP is a call center. Launched in 2016, the agency is based in Kifisia, Greece. Their team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Paris, France
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Areka Consulting is a Paris, France-based Business Consulting company. They focus on Business Consulting and HR Consulting.
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UndisclosedUndisclosed10 - 49Jersey City, NJ
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Established in 1989, Staci US is a Fulfillment company. In Jersey City, New Jersey, the team specializes in Fulfillment and Logistics & Supply Chain Consulting.
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UndisclosedUndisclosed10 - 49Coalville, England
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Pick & Pack Express is a small Coalville, England-based Fulfillment company. The team offers Fulfillment and Warehousing & Distribution.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Kupa Creative Group is a small Cape Town, South Africa-based web design agency. The team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Agia Varvara, Cyprus
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MOV Management Ltd. Is a Marketing Strategy company. The team offers Marketing Strategy and Social Media Marketing, and the company is based in Agia Varvara, Cyprus and Jersey City, New Jersey.
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UndisclosedUndisclosed10 - 49New York, NY
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Rubicon Talent is a Marketing Strategy company. Established in 2017, their team provides Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Pune, India
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Sazinga Digital Services is a social media marketing company launched in 2013. The small team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Established in 2016, ePeople Media Solutions is a branding company. The team provides Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hr10 - 49Scottsdale, AZ
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MenuFits is a branding firm. They were launched in 2018, and their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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JubilantWeb is a SEO services firm. Headquartered in Miami, Florida and Medellín, Colombia, their small team offers Search Engine Optimization and Pay Per Click. The company was launched in 2007.
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$1,000+$100 - $149 / hr10 - 49Plymouth, MA
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Branding agency The MikMac Group was launched in 2011. The small team provides Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Boulder, CO
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Branding firm Digital Mandee is located in Boulder, Colorado and Lahore, Pakistan. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Parrot Marketing is a SEO agency. They are based in Colorado Springs, Colorado and have small team of experts. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Lynchburg, VA
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Advertising company TinyBull, Inc. Was founded in 2017. The small team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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DigitalizingHub, a branding company, offer Branding and Social Media Marketing. They were launched in 2022.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Small SEO agency Blue Tangerine, is based in Dubai, United Arab Emirates. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orange, CA
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360 Circuits, a public relations agency, is located in Orange, California. Established in 2004, the team provides Public Relations and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
34.4/40.019.6/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
33.6/40.018.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
31.7/40.016.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
30.7/40.016.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
31.4/40.015.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
31/40.016.2/20 Reviews9.7/10 Clients & Experience5.2/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
29.9/40.014.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
31.6/40.016/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
31.2/40.016/20 Reviews9.9/10 Clients & Experience5.3/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
33.4/40.017.8/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
33.4/40.018.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
29.1/40.015/20 Reviews8.4/10 Clients & Experience5.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
30/40.016/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
35% Sales Outsourcing40% B2B Lead Generation65% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
32.4/40.017.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr10 - 49Dover, DE
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$300+ / hr2 - 9London, England
Ability to deliver
31.5/40.017.8/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
30% Sales Outsourcing100% B2B Lead Generation70% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
30.2/40.015.6/20 Reviews9.4/10 Clients & Experience5.3/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.017.2/20 Reviews10/10 Clients & Experience3.5/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Poltava, Ukraine
Ability to deliver
31.2/40.017.6/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
20% Sales Outsourcing80% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
30.9/40.017.4/20 Reviews9.5/10 Clients & Experience4.1/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://images-dev.clutch.co/clutch-static-staging/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.