Top PR Firms in the United Kingdom
15 Leaders 15 Contenders
1,938 Companies
List of the Top United Kingdom Public Relations Firms
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$5,000+$100 - $149 / hr10 - 49Serves United KingdomServices provided
40% Public Relations40% Social Media Marketing20% Video ProductionSee all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
6 of 8 Public Relations reviews are 5 stars$10,000 – $49,000 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
PR, Media Planning & Press Release Writing for Glamping Co
5.0 — Prohibition provides PR, media planning, and press release writing services for a glamping company. The team increases the client's brand awareness and has become a spokesperson in the media for Read moreWas this helpful?
Industry Experience
Prohibition has demonstrated expertise across various industries, including non-profit, legal, hospitality, food and beverage, manufacturing, education, and utilities. Clients commend their strategic insights, communication skills, and ability to deliver tailored solutions. In the non-profit sector, they excelled in content strategy; in legal, they enhanced social media engagement; in hospitality, they boosted brand awareness through innovative PR campaigns. Overall, sentiment is overwhelmingly positive, highlighting Prohibition's strengths in project management, creativity, and adaptability across different sectors.
Read All ReviewsSelect Industry to see insights
Retail Legal Hospitality & leisure Food & Beverage Manufacturing Food & Beverages Consumer Products Advertising & marketing Healthcare Utilities Agriculture Non-profit EducationWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express positive sentiments regarding Prohibition's cost-effectiveness and value for money. For instance, one client noted their pricing fit within budget while delivering high-quality results, stating they received "good value for the cost". Another client highlighted that Prohibition's services resulted in significant media coverage, asserting they achieved more than previous agencies at a comparable price point. Overall, feedback indicates that Prohibition not only meets clients' expectations but often exceeds them, making their services a worthwhile investment.Was this helpful?
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$10,000+$150 - $199 / hr2 - 9Enderby, England
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSee all 1 projectsCreative62 provides website design, branding, and social media content creation services. Reviews highlight their effective workflow, strong engagement, and commitment to delivering quality work. Clients appreciate the increased online presence and positive reception of branding materials, though long-term sales impact is yet to be fully assessed.
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UndisclosedUndisclosed2 - 9London, England
Services provided
30% Public Relations40% Direct Marketing20% Other Digital Marketing +1 service10% Event ManagementCallOcare is a Direct Marketing company. They were established in 2018 and offer Direct Marketing and Public Relations.
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$5,000+$50 - $99 / hr2 - 9Huddersfield, England
Services provided
30% Public Relations35% Branding35% Digital StrategyPaladin Marketing is a branding company. They are in Huddersfield, England and have small team. They focus on Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
10% Public Relations60% Search Engine Optimization20% Content Marketing +1 service10% Marketing StrategyYaser UK - Small Business Marketing Agency is a SEO agency. Founded in 2019, the company focuses on Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
Services provided
55% Public Relations15% Graphic Design15% Video Production +1 service15% Web DevelopmentLanyon Group, a public relations company, is in Belfast, Northern Ireland. The team provides Public Relations and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Graphic Design20% Product DesignKesselskramer, an Advertising company, specializes in Advertising and Branding. The firm is located in London, England and Los Angeles, California.
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$5,000+$150 - $199 / hr10 - 49Fareham, England
Services provided
20% Public Relations20% Content Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingKoozai, a Content Marketing company, is based in Fareham, England and London, England. They provide Content Marketing and Public Relations and were launched in 2006.
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$1,000+Undisclosed10 - 49London, England
Services provided
10% Public Relations20% Social Media Marketing10% Advertising +6 services10% Branding10% Content Marketing10% Digital Strategy10% Market Research10% Search Engine Optimization10% Video ProductionSee all 1 projectsJapanBuzz offers Japanese influencer marketing and social media management services across platforms such as Instagram, Facebook, and YouTube. The overall feedback highlights their market knowledge, responsiveness, and adherence to deadlines. Clients appreciate JapanBuzz's cultural fit and alignment with company values, resulting in high website traffic and successful project outcomes.
See All Locations (2)London, England
136 - 144 New Kings Road
London, England SW6 4LZ6 - 9
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$5,000+Undisclosed10 - 49Leeds, England
Services provided
10% Public Relations40% Pay Per Click40% Search Engine Optimization +1 service10% Digital StrategyFounded in 2010, Spike is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Newcastle upon Tyne, England
Services provided
25% Public Relations20% Marketing Strategy20% Social Media Marketing +3 services15% Digital Strategy10% Content Marketing10% Search Engine OptimizationPR agency Cal Partners specializes in Public Relations and Marketing Strategy. They are based in Newcastle upon Tyne, England.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
20% Public Relations30% Social Media Marketing20% Branding +2 services20% Digital Strategy10% Media Planning & BuyingLaunched in 1999, Rooster PR is a social media marketing company. The small team focuses on Social Media Marketing and Branding.
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$10,000+$150 - $199 / hr10 - 49Hale, England
Services provided
20% Public Relations20% Advertising10% Branding +5 services10% Content Marketing10% Email Marketing10% Social Media Marketing10% Web Design10% Web DevelopmentPeppermint Soda is an Advertising company. They focus on Advertising and Public Relations and are based in Hale, England and Warrington, England.
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UndisclosedUndisclosed2 - 9Nettleham, England
Services provided
25% Public Relations25% Pay Per Click25% Search Engine Optimization +1 service25% Social Media MarketingPublic relations agency Carrington Communications was established in 2016. The team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed250 - 999City of London, England
Services provided
25% Public Relations25% Content Marketing25% Digital Strategy +1 service25% Social Media MarketingSocial Brand Up, a PR agency, is in City of London, England and Dubai, United Arab Emirates. Established in 2019, the team provides Public Relations and Digital Strategy.
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UndisclosedUndisclosed250 - 999London, England
Services provided
25% Public Relations25% Branding25% Financial Advising & Planning +1 service25% Financial ConsultingMidsize branding firm Edelman Smithfield, is based in London, England. The team provides Branding and Public Relations.
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UndisclosedUndisclosed250 - 999London, England
Services provided
25% Public Relations25% Branding25% Content Marketing +1 service25% Graphic DesignFleishmanHillard UK is a midsize London, England-based branding firm. The team offers Branding and Public Relations.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
20% Public Relations30% Content Marketing30% Social Media Marketing +1 service20% Digital StrategyPretty Green is a Content Marketing company based in London, England and. Their services include Content Marketing and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Stapleford, England
Services provided
20% Public Relations25% Social Media Marketing20% Digital Strategy +2 services20% Other Digital Marketing15% BrandingLaunched in 2003, Mobas Limited is a social media marketing agency. Their team offers Social Media Marketing and Digital Strategy.
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$5,000+$200 - $300 / hr10 - 49HUNTINGDON, England
Services provided
10% Public Relations20% Marketing Strategy10% Content Marketing +6 services10% Digital Strategy10% Event Management10% Event Marketing10% Graphic Design10% Media Planning & Buying10% Web DesignEvoke International is a Marketing Strategy company. The Dubai, United Arab Emirates-based team offers Marketing Strategy and Content Marketing.
Read moreSee All Locations (2)HUNTINGDON, England
2A CHEQUERS COURT
HUNTINGDON, England PE29 3LJ10 - 15
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
20% Public Relations30% Branding20% Digital Strategy +2 services20% Social Media Marketing10% Event ManagementBranding firm Mullenlowe Salt was founded in 2000. The small team specializes in Branding and Digital Strategy.
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$10,000+Undisclosed10 - 49London, England
Services provided
20% Public Relations20% Digital Strategy20% Product Marketing +3 services20% Social Media Marketing15% Branding5% Content Writing ServicesSmall branding agency Richmond & Towers, is in London, England. Their services include Branding and Public Relations.
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$50,000+$100 - $149 / hr10 - 49Southampton, England
Services provided
20% Public Relations20% Branding20% Digital Strategy +4 services20% Web Development10% Web Design5% Pay Per Click5% Search Engine OptimizationThe MTM Agency is a Southampton, England-based branding agency. The team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Narborough, England
Services provided
25% Public Relations25% Marketing Strategy10% Email Marketing +4 services10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web DesignEstablished in 2014, Mocha Marketing Ltd is a small Narborough, England-based Marketing Strategy company. Their services include Marketing Strategy and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Swillington, England
Services provided
10% Public Relations10% Branding10% Marketing Strategy +15 services10% Web Design8% Digital Strategy5% Content Marketing5% Graphic Design5% Logo5% Media Planning & Buying5% Print Design5% Search Engine Optimization5% Social Media Marketing5% UX/UI Design4% Direct Marketing3% Email Marketing2% Advertising2% Affiliate Marketing1% Pay Per ClickSee all 1 projectsCreative Marketing Services offers comprehensive marketing solutions, including brand creation, website optimization, SEO, PPC, PR, and digital marketing campaigns. Reviewers consistently praise their effective strategies and significant impact on business growth, highlighting their expert team and innovative approach. The company successfully improved online visibility and sales, demonstrating a commitment to excellence and responsiveness.
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$25,000+$100 - $149 / hr10 - 49London, England
Services provided
15% Public Relations25% Video Production15% Content Marketing +9 services10% Broadcast Video10% Digital Strategy10% Marketing Strategy5% Social Media Marketing3% Graphic Design2% Branding2% Logo2% Web Design1% Audio ProductionEstablished in 2010, The 10 Group is a video production agency. The small team provides Video Production and Public Relations.
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$1,000+< $25 / hr2 - 9Edinburgh, Scotland
Services provided
20% Public Relations20% Branding20% Email Marketing +2 services20% Search Engine Optimization20% Social Media MarketingSmall branding company ThisRapt Hospitality Marketing Agency, is in Edinburgh, Scotland. Their services include Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Altrincham, England
Services provided
20% Public Relations20% Branding20% Content Marketing +2 services20% Digital Strategy20% Social Media MarketingBranding company Rumpus PR was founded in 2003. The team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49LONDON, England
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Social Media Marketing20% Video ProductionContented Brothers is an Advertising company. The LONDON, England-based company was launched in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
Services provided
20% Public Relations20% Branding20% Content Marketing +2 services20% Digital Strategy20% Event MarketingSonus PR is a branding firm. They are in San Francisco, California and London, England and have small team of experts. Their services include Branding and Content Marketing.
Read moreSee All Locations (2)London, England
69 Old Street
London, England EC1V 9JB6 - 9
+44.203.751.0330
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$10,000+$150 - $199 / hr50 - 249Birmingham, England
Services provided
15% Public Relations10% Advertising10% Branding +8 services10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web Development5% Direct Marketing5% Market Research5% Marketing StrategyWAA Chosen, a midsize public relations company, is based in Birmingham, England. The team specializes in Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
20% Public Relations20% Cybersecurity20% Digital Strategy +2 services20% Other Digital Marketing20% Social Media MarketingSee all 1 projectsAwesome Resources Ltd offers PR, Communications, and Media Relations services, specializing in reputation management and crisis response. The reviews highlight their effectiveness in neutralizing online attacks and restoring reputations. Clients commend their high-quality content, innovative strategies, and responsive service, resulting in significant business recovery and growth.
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UndisclosedUndisclosed10 - 49London, England
Services provided
20% Public Relations20% Advertising20% Marketing Strategy +4 services15% Social Media Marketing10% Content Marketing10% Digital Strategy5% Event MarketingThe Everyday Agency®, a public relations firm, was launched in 2014. The team provides Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
50% Public Relations50% Marketing StrategyINHouse Communications, a small Marketing Strategy and public relations firm, is located in London, England. The team offers Marketing Strategy and Public Relations.
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$10,000+$150 - $199 / hr2 - 9MediaCityUK, England
Services provided
50% Public Relations20% Marketing Strategy20% Social Media Marketing +1 service10% Content MarketingSmall public relations agency Toast PR, is headquartered in MediaCityUK, England. The team specializes in Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Aberdeen, Scotland
Services provided
50% Public Relations20% Advertising20% Branding +1 service10% Content MarketingTricker PR, a small PR firm, is located in Aberdeen, Scotland. The team specializes in Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
50% Public Relations50% Event MarketingEvent Marketing and PR agency Cow PR was founded in 2000. The agency focuses on Event Marketing and Public Relations, and is small.
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$10,000+$150 - $199 / hr2 - 9Brimscombe, England
Services provided
50% Public Relations30% Market Research10% Branding +1 service10% Social Media MarketingLaunched in 2004, Trailblazer PR is a public relations agency. The small team focuses on Public Relations and Market Research.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
50% Public Relations20% Email Marketing20% Market Research +1 service10% Content MarketingEstablished in 2007, Eido PR & Marketing is a PR firm. The team provides Public Relations and Email Marketing and is based in Chiyoda City, Japan and London, England.
Read moreSee All Locations (2)London, England
78 York Street
London, England W1H 1DP+44 (0)207 442 5922
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UndisclosedUndisclosed2 - 9Cardiff, Wales
Services provided
50% Public Relations25% Advertising25% Digital StrategyFounded in 2009, Wilkinson PR, a small public relations company, is based in Cardiff, Wales. Their team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Monmouth, Wales
Services provided
50% Public Relations30% Email Marketing20% Digital StrategyVantage PR is a PR firm founded in 1989. Their services include Public Relations and Email Marketing.
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UndisclosedUndisclosed2 - 9Denbighshire, Wales
Services provided
50% Public Relations50% Social Media MarketingHeadquartered in Denbighshire, Wales, Accord PR is a public relations company and social media marketing firm. The team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
Services provided
50% Public Relations25% Event Marketing25% Web DesignElin Rees is a public relations agency. They are headquartered in Cardiff, Wales and have small team. Their team specializes in Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
Services provided
50% Public Relations25% Content Marketing25% Search Engine OptimizationEstablished in 2011, Brighter Comms is a public relations agency. The team focuses on Public Relations and Content Marketing and is in Cardiff, Wales.
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UndisclosedUndisclosed2 - 9Downpatrick, Northern Ireland
Services provided
50% Public Relations40% Social Media Marketing10% Event ManagementPR's Me is a public relations company. They are based in Downpatrick, Northern Ireland, and their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Liverpool, England
Services provided
50% Public Relations50% Web DesignClarity Creation is a PR company and web design agency launched in 1999. The small team specializes in Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Liverpool, England
Services provided
50% Public Relations50% Video ProductionBond Media Agency is a small Liverpool, England-based PR firm and video production company. Their services include Public Relations and Video Production.
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UndisclosedUndisclosed2 - 9Hathersage, England
Services provided
50% Public Relations30% Branding20% Web DesignPure PR is a PR firm. They are based in Hathersage, England and have small team. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Overton, England
Services provided
50% Public Relations30% Marketing Strategy10% Event Management +1 service10% Market ResearchGSPR Environmental is a small public relations company established in 1993. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Cockermouth, England
Services provided
50% Public Relations20% Marketing Strategy20% Social Media Marketing +1 service10% Other MarketingOne Little Bird Public Relations Ltd, a PR company, was founded in 2013. The company offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Windermere, England
Services provided
50% Public Relations10% Content Marketing10% Digital Strategy +3 services10% Media Planning & Buying10% Other Marketing10% Social Media MarketingOsprey Communications is a small PR firm headquartered in Windermere, England. The team focuses on Public Relations and Content Marketing.
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List of the Top 15 United Kingdom Public Relations Firms
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$10,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
31.9/40.017/20 Reviews9.4/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
30.7/40.017.2/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
29.8/40.016/20 Reviews9.4/10 Clients & Experience4.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
32.5/40.016.4/20 Reviews9.7/10 Clients & Experience6.4/10 Market PresenceService focus
40% Public Relations60% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
30.1/40.016.4/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49London, England
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+$200 - $300 / hr10 - 49London, England
Ability to deliver
33.7/40.018.2/20 Reviews9.9/10 Clients & Experience5.6/10 Market PresenceService focus
25% Public Relations75% Other -
$25,000+Undisclosed2 - 9London, England
Ability to deliver
27/40.017.2/20 Reviews5.3/10 Clients & Experience4.5/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
30.1/40.016.2/20 Reviews9.7/10 Clients & Experience4.1/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
26.2/40.016.2/20 Reviews10/10 Clients & Experience0/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
26.2/40.016/20 Reviews5.2/10 Clients & Experience5/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49London, England
Ability to deliver
30.7/40.016.6/20 Reviews8.9/10 Clients & Experience5.2/10 Market PresenceService focus
30% Public Relations70% Other -
$5,000+Undisclosed2 - 9London, England
Ability to deliver
28.1/40.016.6/20 Reviews7.5/10 Clients & Experience4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
32/40.017.4/20 Reviews9.1/10 Clients & Experience5.5/10 Market PresenceService focus
15% Public Relations85% Other -
$5,000+Undisclosed2 - 9Reading, England
Ability to deliver
33.5/40.016.2/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Public Relations90% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
28/40.014.8/20 Reviews8.6/10 Clients & Experience4.5/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Hook, England
Ability to deliver
24.5/40.015.6/20 Reviews3.3/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30.8/40.017.2/20 Reviews8.7/10 Clients & Experience4.9/10 Market PresenceService focus
25% Public Relations75% Other -
$1,000+$300+ / hr10 - 49Richmond, England
Ability to deliver
24.4/40.016.8/20 Reviews2.1/10 Clients & Experience5.5/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$150 - $199 / hr10 - 49Mells, England
Ability to deliver
31.8/40.016.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
15% Public Relations85% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
32.8/40.017/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Public Relations90% Other -
$5,000+$100 - $149 / hr10 - 49#843, England
Ability to deliver
31.5/40.016/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Public Relations85% Other -
$10,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
30.2/40.015.6/20 Reviews9.1/10 Clients & Experience5.5/10 Market PresenceService focus
20% Public Relations80% Other -
$5,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
31/40.016.4/20 Reviews9.9/10 Clients & Experience4.6/10 Market PresenceService focus
15% Public Relations85% Other -
$10,000+$150 - $199 / hr50 - 249Leeds, England
Ability to deliver
30.4/40.016.2/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
15% Public Relations85% Other -
$50,000+$150 - $199 / hr250 - 999London, England
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
10% Public Relations90% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.6/40.017.4/20 Reviews9.2/10 Clients & Experience5/10 Market PresenceService focus
10% Public Relations90% Other -
$1,000+$100 - $149 / hr2 - 9Salford, England
Ability to deliver
30.3/40.016/20 Reviews9.8/10 Clients & Experience4.5/10 Market PresenceService focus
20% Public Relations80% Other -
$5,000+$150 - $199 / hr50 - 249Nottingham, England
Ability to deliver
31.2/40.015.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
10% Public Relations90% Other -
UndisclosedUndisclosed10 - 49London, England
Ability to deliver
29.4/40.016.2/20 Reviews8.2/10 Clients & Experience4.9/10 Market PresenceService focus
20% Public Relations80% Other
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