Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a distinguished public relations firm specializing in media relations, brand reputation, and communications strategies. Reviews indicate a 100% satisfaction rate, emphasizing their efficient project management, high-quality content, and strategic media placements. Clients commend their seamless communication and the tangible impact on brand visibility and credibility. The company's commitment to aligning with client values further enhances its reputation as a premier publicity firm.
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UndisclosedUndisclosed50 - 249Birmingham, AL
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Intermark Group is an Advertising company. They provide Advertising and Marketing Strategy and were established in 1977.
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UndisclosedUndisclosedFreelancerSeattle, WA
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Brotherton Strategies is a PR agency. They are based in Seattle, Washington and have small team. Their services include Public Relations and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 21 projectsInterdependence is a distinguished PR and communications agency specializing in media relations, brand reputation, and public communications. Their reviews demonstrate a high level of client satisfaction, with around 90% of feedback highlighting their professionalism, strategic media outreach, and commitment to client success. Clients commend their ability to swiftly secure media coverage and foster partnerships, emphasizing their impact on brand visibility and thought leadership.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive PR agency known for its expertise in media relations, corporate communications, and crisis management. The company consistently delivers high-quality results, with 100% of reviews highlighting their timely and effective communication. Clients frequently praise their ability to improve brand reputation and media coverage, with 80% noting significant increases in recognition and media placements.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a distinguished public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. The reviews reveal a consistent pattern of satisfaction, with 100% of clients praising their professionalism, timely delivery, and collaborative approach. Approximately 75% of reviewers highlight the firm's effective integration of PR and SEO strategies, while others commend their innovative thought leadership campaigns and strong media relationships.
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UndisclosedUndisclosed50 - 249Miami, FL
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Midsize graphic design agency (add)ventures, is in Miami, Florida. The team specializes in Graphic Design and Marketing Strategy.
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UndisclosedUndisclosedFreelancerLakewood, CO
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Absolutely Public Relations, a public relations agency, was launched in 1999. The agency specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Addison, TX
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HCK2 Partners is a graphic design agency founded in 1998. The team provides Graphic Design and Public Relations.
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UndisclosedUndisclosed50 - 249Dallas, TX
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LDWW, a midsize Advertising company, is based in Dallas, Texas. The team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Des Moines, IA
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Two Rivers Marketing is a midsize Marketing Strategy company located in Des Moines, Iowa. Their services include Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a distinguished PR and Public Affairs firm specializing in Investor Relations, Media Relations, and Corporate Communications. With unanimous positive feedback, clients commend their strategic execution and consistent delivery of valuable media coverage. They have a strong track record in enhancing brand reputation and investor confidence, with 100% of reviewers praising their reliability, responsiveness, and alignment with client values.
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UndisclosedUndisclosed50 - 249Chicago, IL
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GRP Media is a media planning and buying agency. Their team is headquartered in Chicago, Illinois. The firm focuses on Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Deutsch is a midsize UX agency. They provide UX/UI Design and Media Planning & Buying and were established in 1969.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 57 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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UndisclosedUndisclosed50 - 249Portland, OR
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FLM Harvest is a midsize branding company in Portland, Oregon. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Boston, MA
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Brodeur Partners is a Marketing Strategy company. Established in 1985, the firm is in Boston, Massachusetts. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosedFreelancerPortland, OR
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PR company Perez Public Relations was launched in 2004. The agency specializes in Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosed50 - 249Little Rock, AR
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Vox Global is an Advertising company. Established in 2007, the firm is based in Little Rock, Arkansas. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Milwaukie, OR
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Headquartered in Milwaukie, Oregon, Active Telesource is a midsize public relations company. Their services include Public Relations and IT managed services.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Wagstaff Worldwide, a social media marketing firm, focus on Social Media Marketing and Public Relations. They were founded in 1999.
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UndisclosedUndisclosed50 - 249Ho Chi Minh City, Vietnam
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Phibious is a branding agency. In Ho Chi Minh City, Vietnam, the agency was founded in 2002. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed50 - 249Winston-Salem, NC
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Midsize branding agency The Variable, is in Winston-Salem, North Carolina. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Tel Aviv-Yafo, Israel
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Based in Tel Aviv-Yafo, Israel, Gitam BBDO is a Content Marketing company. The team focuses on Content Marketing and Graphic Design.
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UndisclosedUndisclosed50 - 249Acton, MA
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Midsize Marketing Strategy company Interimarketing, is in Acton, Massachusetts. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed50 - 249Omaha, NE
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Established in 2003, SCORR Marketing, a midsize branding agency, is headquartered in Omaha, Nebraska. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed50 - 249Madrid, Spain
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Sra. Rushmore is an Advertising company. They are based in Madrid, Spain and have midsize team of experts. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancerMissoula, MT
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Upward Public Relations is a PR firm in Missoula, Montana. They focus on Public Relations and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Mischelle Davis, a small Business Consulting company, is based in Seattle, Washington. The team focuses on Business Consulting and Advertising.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
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Founded in 1991, Creatis, Inc. Is a print design company. The company specializes in Print Design and Staffing, and is midsize.
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UndisclosedUndisclosedFreelancerSpringfield, IL
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ThomsonWeir, LLC is a PR firm launched in 2015. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Kyiv, Ukraine
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Established in 2014, Quadrate28 Corp is a midsize Advertising company. Their team provides Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Madison, WI
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Hiebing is a branding firm established in 1981. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Oakville, Canada
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Midsize Commercial Brokerage Services company Blackwood Partners Corporation, is based in Oakville, Canada. The team specializes in Commercial Brokerage Services and Commercial Financing.
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UndisclosedUndisclosedFreelancer
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PR firm MGPR is in Vernon, Vermont. Their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Burlington, VT
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In Burlington, Vermont, KSV is an Advertising company. Launched in 1977, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Tallahassee, FL
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Bright Red is an Advertising company. The company is based in Tallahassee, Florida. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerDuluth, MN
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Greenfield Communications is an Advertising company. The Duluth, Minnesota-based company was established in 2005. Their team offers Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Harrogate, England
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WMG Agency is a Content Marketing company established in 2000. The team focuses on Content Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Hartland, WI
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Advertising company Charleston|Orwig was launched in 1992. The team offers Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Launched in 2014, Treprep is a public relations agency. The small team specializes in Public Relations and Branding.
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UndisclosedUndisclosedFreelancerNeenah, WI
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Sanders Larsen Wordsmithery for Marketing & PR, a Content Marketing company, was founded in 2000. The company focuses on Content Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Quincy, MA
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ClinEdge is an Advertising company. They focus on Advertising and Branding and were launched in 2010. The agency is located in Quincy, Massachusetts.
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
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Horizon Marketing Group is an Email Marketing company headquartered in St. Petersburg, Florida. Launched in 1997, the team focuses on Email Marketing and Public Relations.
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UndisclosedUndisclosedFreelancerManchester, England
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Unhooked Communications is a PR firm. Headquartered in Manchester, England, the team focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed50 - 249Manchester, England
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Red Havas UK is a Content Marketing company. The Manchester, England-based company focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerSalt Lake City, UT
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SmartMouth Communications is a Business Consulting company. The team is based in Salt Lake City, Utah, and their services include Business Consulting and Public Relations.
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UndisclosedUndisclosed50 - 249Ljubljana, Slovenia
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Based in Ljubljana, Slovenia, New Moment Advertising Agency is a midsize Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Plymouth, MN
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Located in Plymouth, Minnesota, Gage is an Other Marketing company. They specialize in Other Marketing and Public Relations and were founded in 1992.
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UndisclosedUndisclosed50 - 249München, Germany
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EVERNINE GROUP is a midsize branding company launched in 2011. Their team provides Branding and Business Consulting.
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UndisclosedUndisclosed50 - 249Clearwater, FL
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FKQ Advertising is a Clearwater, Florida-based Digital Strategy company. Founded in 1961, the team focuses on Digital Strategy and Graphic Design.
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UndisclosedUndisclosed50 - 249New York, NY
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Branding firm Admerasia was established in 1993. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249New York, NY
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Perelson Weiner LLP is an Accounting company. They are headquartered in New York, New York and have midsize team. They offer Accounting and Business Consulting.
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UndisclosedUndisclosedFreelancerNewton, MA
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Media planning and buying agency Farrah Consulting Group, Inc. Is headquartered in Newton, Massachusetts. Launched in 2000, the team specializes in Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed50 - 249Holborn, England
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Only Marketing is a Content Marketing company. They are headquartered in Holborn, England and have midsize team. Their services include Content Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Alexandria, VA
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Aptive Resources, an Advertising company, was launched in 2008. The agency provides Advertising and Graphic Design, and is midsize.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
34.3/40.018.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.6/40.017.6/20 Reviews9.7/10 Clients & Experience6.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
33.3/40.018.6/20 Reviews9.3/10 Clients & Experience5.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
33/40.018/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.9/40.017/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
32.8/40.017.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
32.4/40.017.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
32.3/40.018.2/20 Reviews8.1/10 Clients & Experience6.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
32.1/40.017/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
31.9/40.017/20 Reviews9.4/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.016.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.6/40.017.2/20 Reviews9.4/10 Clients & Experience5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
31.3/40.017.2/20 Reviews9.1/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
31.3/40.016.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32/40.016.6/20 Reviews9.8/10 Clients & Experience5.6/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.2/10 Clients & Experience5.6/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
30.7/40.017.2/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
30.7/40.016.2/20 Reviews8.8/10 Clients & Experience5.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
30.6/40.016.4/20 Reviews9.1/10 Clients & Experience5.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
30.5/40.016.4/20 Reviews9.1/10 Clients & Experience5.1/10 Market PresenceService focus
65% Public Relations35% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
30.5/40.016.2/20 Reviews9.1/10 Clients & Experience5.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Boulder, CO
Ability to deliver
30.4/40.016.6/20 Reviews8.1/10 Clients & Experience5.7/10 Market PresenceService focus
75% Public Relations25% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
32.8/40.017.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
45% Public Relations55% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
30.2/40.019.8/20 Reviews5.3/10 Clients & Experience5.2/10 Market PresenceService focus
90% Public Relations10% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
30.2/40.016.2/20 Reviews8.9/10 Clients & Experience5.1/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style