Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a distinguished public relations firm specializing in media relations, brand reputation, and communications strategies. Reviews indicate a 100% satisfaction rate, emphasizing their efficient project management, high-quality content, and strategic media placements. Clients commend their seamless communication and the tangible impact on brand visibility and credibility. The company's commitment to aligning with client values further enhances its reputation as a premier publicity firm.
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UndisclosedUndisclosed50 - 249Costa Mesa, CA
Services provided
Instaboost Media is a Costa Mesa, California-based PR firm. Established in 2016, the team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Genève, Switzerland
Services provided
Leidar is a Genève, Switzerland-based branding company. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 21 projectsInterdependence is a distinguished PR and communications agency specializing in media relations, brand reputation, and public communications. Their reviews demonstrate a high level of client satisfaction, with around 90% of feedback highlighting their professionalism, strategic media outreach, and commitment to client success. Clients commend their ability to swiftly secure media coverage and foster partnerships, emphasizing their impact on brand visibility and thought leadership.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive PR agency known for its expertise in media relations, corporate communications, and crisis management. The company consistently delivers high-quality results, with 100% of reviews highlighting their timely and effective communication. Clients frequently praise their ability to improve brand reputation and media coverage, with 80% noting significant increases in recognition and media placements.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a distinguished public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. The reviews reveal a consistent pattern of satisfaction, with 100% of clients praising their professionalism, timely delivery, and collaborative approach. Approximately 75% of reviewers highlight the firm's effective integration of PR and SEO strategies, while others commend their innovative thought leadership campaigns and strong media relationships.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Advertising company MusicPromoToday is in New York, New York. Their services include Advertising and Public Relations.
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$1,000+< $25 / hr50 - 249Dubai, United Arab Emirates
Services provided
Thinkbizme is a PR agency. Launched in 2020, their team provides Public Relations and Application Management & Support.
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Undisclosed< $25 / hr50 - 249
Services provided
Headquartered in JLPL Industrial Area, India, Hopestone Advisory Pvt. Ltd. Is a midsize public relations firm. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed50 - 249Köln, Germany
Services provided
Founded in 1993, Oliver Schrott Kommunikation GmbH, a midsize branding company, is located in Köln, Germany. Their team provides Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
Services provided
Paddington Station PR, a PR company, was founded in 2012. The company provides Public Relations and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a distinguished PR and Public Affairs firm specializing in Investor Relations, Media Relations, and Corporate Communications. With unanimous positive feedback, clients commend their strategic execution and consistent delivery of valuable media coverage. They have a strong track record in enhancing brand reputation and investor confidence, with 100% of reviewers praising their reliability, responsiveness, and alignment with client values.
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UndisclosedUndisclosed50 - 249
Services provided
Remedo Clinitech Pvt Ltd is a midsize Advertising company in Fremont, California. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed50 - 249Agios Dimitrios, Greece
Services provided
Radical Communications, a midsize branding company, is headquartered in Agios Dimitrios, Greece. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 57 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
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Republica is a branding company. They are located in Lisboa, Portugal and have midsize team. They offer Branding and Public Relations.
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UndisclosedUndisclosedFreelancerArlington Heights, IL
Services provided
Sunrise Health Communications is a PR firm launched in 2018. The agency specializes in Public Relations and Branding.
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$100,000+$100 - $149 / hr50 - 249
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Visionary publishers is a midsize branding firm. Founded in 2015, the team provides Branding and Public Relations.
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UndisclosedUndisclosedFreelancerBoston, MA
Services provided
Essex Strategies is a public relations firm. In Boston, Massachusetts, their small team provides Public Relations and Business Consulting. The company was established in 2024.
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UndisclosedUndisclosed50 - 249
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Advertising company Ad Hub Bangladesh was launched in 2017. The team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249
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Erase is a midsize PR company established in 2011. Their team provides Public Relations and Marketing Strategy.
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$1,000+< $25 / hr50 - 249
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Bold and Beyond, a PR agency, was established in 2022. The firm provides Public Relations and Social Media Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249
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Hyperfomo, a PR agency, was launched in 2019. The team focuses on Public Relations and Social Media Marketing and is based in Rockville, Maryland.
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$1,000+< $25 / hr50 - 249
Services provided
Nommiiys Nexus is a PR company. Their midsize team of employees is based in Karachi, Pakistan. Their team specializes in Public Relations and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249New Delhi, India
Services provided
GROI is an Advertising company. Founded in 2015, the company is located in New Delhi, India. Their services include Advertising and Branding.
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Undisclosed< $25 / hr50 - 249Lewes, DE
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Adsy, a public relations company, is located in Lewes, Delaware. They offer Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Kansas City, MO
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Zapseolinks is a public relations company. Their midsize team is headquartered in Kansas City, Missouri. Their services include Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Everwrite Publishing is a public relations firm founded in 2024. The team provides Public Relations and Content Marketing.
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$1,000+< $25 / hr50 - 249
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Launched in 2020, Artisan Publishing House is a midsize branding firm headquartered in San Francisco, California. Their team specializes in Branding and Public Relations.
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$1,000+$50 - $99 / hr50 - 249Seattle, WA
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Barnes Author Publication, an Advertising company, is based in Seattle, Washington. The team offers Advertising and Content Writing Services.
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$1,000+$25 - $49 / hr50 - 249
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Advertising company Book Publishing Fort was founded in 2020. The team provides Advertising and Direct Marketing and is based in New York, New York.
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$1,000+$25 - $49 / hr50 - 249Pasadena, CA
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Payper Publishing is a Content Marketing company headquartered in Pasadena, California. The team specializes in Content Marketing and Public Relations.
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$1,000+< $25 / hr50 - 249
Services provided
Panama Publishing is a Content Marketing company. They were established in 2026 and offer Content Marketing and Advertising.
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$1,000+$25 - $49 / hr50 - 249
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Professional Book Publications is an Advertising company. Headquartered in San Francisco, California, the company offers Advertising and Public Relations.
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$1,000+< $25 / hr50 - 249New York, NY
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Crestwood Publishings, an Advertising company, focus on Advertising and Direct Marketing. They were launched in 2026.
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$1,000+$25 - $49 / hr50 - 249
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Established in 2020, Normans Publishing is a branding agency. The team specializes in Branding and Advertising.
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Undisclosed$25 - $49 / hr50 - 249New York, NY
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American Publication House is an Advertising company. They offer Advertising and Public Relations and were established in 2026. The firm is located in New York, New York.
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$1,000+< $25 / hr50 - 249
Services provided
Corporate Travel Management company Cheetah Safaris was established in 2016. In Ruiru, Kenya, the team focuses on Corporate Travel Management and Branding.
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UndisclosedUndisclosed50 - 249San Jose, CA
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Parking Lot Striping of San Jose is an Advertising company. Based in San Jose, California, the firm offers Advertising and Market Research.
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UndisclosedUndisclosed50 - 249San Pedro Garza García, Mexico
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Woohoo is a branding firm located in San Pedro Garza García, Mexico. They offer Branding and Public Relations.
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Undisclosed$200 - $300 / hrFreelancerNashville, TN
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Launched in 2026, Easley Media and Communications is a PR firm. The company offers Public Relations and Corporate Training & Coaching, and is small.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Polar Book Publishers is a San Jose, California-based branding company. Their services include Branding and Public Relations.
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$1,000+$100 - $149 / hr50 - 249Bloomington, MN
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The Big Mouth PR is a branding firm. Founded in 2021, the team specializes in Branding and Public Relations. The company is located in Bloomington, Minnesota.
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Undisclosed$25 - $49 / hr50 - 249
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Branding company Nest Publicity is located in Suffern, New York. Their services include Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Antwerpen, Belgium
Services provided
Kill Your Darlings is a Marketing Strategy company launched in 2021. The team focuses on Marketing Strategy and Public Relations and is headquartered in Antwerpen, Belgium.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Headquartered in Jaipur, India, The Digitor is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Lapwing Media, a public relations company, was launched in 2026. The team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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NASTY/CREATIVE is a PR firm. Their small team of employees is in Brooklyn, New York. Their team focuses on Public Relations and Branding.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
Services provided
See all 1 projectsStripe Communications is a public relations firm specializing in media relations and brand reputation management. However, based on client feedback, 100% of reviewers expressed dissatisfaction, citing disorganization and a lack of media coverage despite promises. Clients noted missed opportunities and a failure to meet objectives, indicating potential issues in fulfilling publicity goals.
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$10,000+$150 - $199 / hr2 - 9
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Bizemag Advisors, a branding company, was established in 2019. The small team offers Branding and Public Relations.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2020, Coveted Portfolio is a small Miami, Florida-based branding company. Their team focuses on Branding and Public Relations.
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Undisclosed< $25 / hr2 - 9
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Metropolitown, a branding agency, is located in New York, New York. The team offers Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2024, Genifem, a small branding company, is located in Annandale, Virginia. Their team offers Branding and Public Relations.
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$1,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
Evoke Solution is a branding company launched in 2020. The company provides Branding and Public Relations, and is small.
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$10,000+$100 - $149 / hr2 - 9Franklin, TN
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Founded in 2009, Sheridan Public Relations is a branding company. The small team provides Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Watershed Communications is a branding firm. Their team is based in Portland, Oregon and New York, New York and provides Branding and Public Relations.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
34.3/40.018.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.6/40.017.6/20 Reviews9.7/10 Clients & Experience6.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
33.3/40.018.6/20 Reviews9.3/10 Clients & Experience5.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
33/40.018/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.9/40.017/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
32.8/40.017.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
32.4/40.017.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
32.3/40.018.2/20 Reviews8.1/10 Clients & Experience6.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
32.1/40.017/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
31.9/40.017/20 Reviews9.4/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.016.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.6/40.017.2/20 Reviews9.4/10 Clients & Experience5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
31.3/40.017.2/20 Reviews9.1/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
31.3/40.016.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32/40.016.6/20 Reviews9.8/10 Clients & Experience5.6/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.2/10 Clients & Experience5.6/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
30.7/40.017.2/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
30.7/40.016.2/20 Reviews8.8/10 Clients & Experience5.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
30.6/40.016.4/20 Reviews9.1/10 Clients & Experience5.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
30.5/40.016.4/20 Reviews9.1/10 Clients & Experience5.1/10 Market PresenceService focus
65% Public Relations35% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
30.5/40.016.2/20 Reviews9.1/10 Clients & Experience5.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Boulder, CO
Ability to deliver
30.4/40.016.6/20 Reviews8.1/10 Clients & Experience5.7/10 Market PresenceService focus
75% Public Relations25% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
32.8/40.017.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
45% Public Relations55% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
30.2/40.019.8/20 Reviews5.3/10 Clients & Experience5.2/10 Market PresenceService focus
90% Public Relations10% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
30.2/40.016.2/20 Reviews8.9/10 Clients & Experience5.1/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style