Panem Agency

BACKGROUND

Please describe your company and your position there.

We are leading the promotional campaign of a seafood brand and work in several Eastern European countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We developed a brand new web-site of fish recipes, which needed promotion among our target audience. Therefore, we hired Panem for SEO, PPM and target services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Panem was earlier working with our collegues. Word of mouth is probably the best way to find vendors on the evolving market, which worked well for us this time. We liked the openness of the team, its speed and quality of work. Our web-site traffic clearly reflected the SEO/PPC expenses that we took.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We provided the background information for our project. Panem starting with keyword analysis, audience analytics. After that Panem created several ads versions. Once we launched the campaign, we tested several versions of the ads, analyzed their performance and chose the most effective ones. We optimizing the strategy several times as the project was evolving.

How many people from the vendor's team worked with you, and what were their positions?

We worked with several teams, as we did SEO and targeting. We had an account manager in each team, as well as team leads and specialists in each field. We had a convenient chat per each project that helped things to move faster.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is on-going, but we manage to grow the number of visitors to our web-site, as well as increase the time that is spent on the web-site.

Describe their project management style, including communication tools and timeliness.

For us a convenient way of communication was via Telegram chats, which we used. Email correspondence was also possible. We had quite speedy interactions.

What did you find most impressive or unique about this company?

The balance between quality and price, friendly casual correspondence, but at the same time, well-organized operations with several Panem professionals involved.

Are there any areas for improvement or something they could have done differently?

We are learning to use SEO/PPC/target ourselves, so for now we are learning from Panem, rather than advising them on improvements. Personal rather than generic approach is always important, we didn't miss that in our collaboration, but there is always not enough.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director at a software development company. We provide Cloud and Agile Transformation solutions for a range of industries, including education, healthcare, logistics, retail, and iGaming.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We had been long planning to promote our services with the help of Google Ads, however, we didn’t want to risk DYI-ing our advertising campaigns and decided to entrust them to professionals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with the Panem agency on several other projects earlier, and were completely satisfied with the results. So it’s safe to say that we decided to hire them to help us with Google Ads based on our previous experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a kick-off meeting to discuss our goals and budget we were ready to spend on Google Ads. Also, they presented us with different types of Google Ads and explained why search campaigns would work best for our business. Then, they did keyword research and sent us a draft showing how these keywords can be categorized for use across separate ad campaigns.

Once we approved of the copies, they launched our campaigns. Every two weeks, their Google Ads expert sent us detailed reports where she described what type of targeting she applied, which bidding strategies she used etc., and, most importantly, the results our campaigns generated.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a project manager and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ads immediately started to get impressions and generate leads. They helped us deliver faster and achieve good ads performance. It was really worth partnering with professionals.

Describe their project management style, including communication tools and timeliness.

It was easy to communicate with them, the manager and the PPC specialist were always ready to answer our questions and explain complex things about Google Ads in simple words. We used email and Google Meet to keep in touch. Their PPC specialist sent us detailed reports on time.

What did you find most impressive or unique about this company?

Clear communication and great Google Ads expertise.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm client-service director at VTMN Agency. Marketing is what we like!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We were launching new Pizza delivery service. To tell the truth - it was a rebranding of non profitable business. We made the rebranding, new naming, and cooperated with Panem agency over PPC google ads campaigns. The goal was to get into top 3 pizzas in our city Ivano-Frankivsk.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have known Panem Agency for a long time. We cooperated on many projects, and each of them was a success. That's why, we didn't make any tender. Just called our friend and started the same day.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We've made an analysis at first - to understand our competitors. There were 2 strong leaders, with a long history and active marketing positions. Also about 10 companies were middle range competitors. We discovered the way they worked, what methods they used. We decided to do integrated campaigns with little budgets, and after analysis - we increased the budget over the most efficient once.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people. Account manager, team lead, 2 company CEOs

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaigns were effective and now our company is in top 3 as we wished to be. Each month the efficiency rises for 20% depending on the type of campaign.

How effective was the workflow between your team and theirs?

Each week we have a big status meeting analysing the results. But we communicate almost everyday , deciding all the little and big issues. And it works

What did you find most impressive or unique about this company?

There was no any surprise for me. I knew what to expect and I got it.

Are there any areas for improvement or something they could have done differently?

Would be great to get a bit more competitors research to stay always focused and get some trends or cases from other areas, that could be useful for us)

BACKGROUND

Please describe your company and your position there.

I’m a marketing director at a CRO agency. We help our clients discover winning conversion paths through using data from Web Analytics, surveys, feedback, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We hired Panem to perform an SEO audit of our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them online. The deciding factor was that they had previously completed numerous projects related to our niche.

Describe the project in detail and walk through the stages of the project.

To start off, we had an online meeting where we discussed our goals for the project. Also, their SEO specialists explained what the SEO audit would include. We agreed on the deadline, and they demonstrated a template of the report we were supposed to receive in two weeks, going through its key points. After we received the report, we had another meeting with their team where they explained the results of the audit in simpler terms.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager and two SEO specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now we have a clear understanding of what can be done to boost our online visibility and drive more organic traffic. They did a great job.

How effective was the workflow between your team and theirs?

The project management has been excellent. We used email and Google Meet. The project was completed on time.

What did you find most impressive or unique about this company?

We were impressed with their professional approach to our project — everything was done well, on time, and they didn’t let us leave the final meeting until they were sure that we understood each line in the report.

Are there any areas for improvement or something they could have done differently?

None, everything was great.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Plerdy, a startup offering conversion rate optimization tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem Agency to help us improve our online visibility through search engine optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did online research and came up with a shortlist of four agencies. We had talks with people from each and chose Panem since their SEO expertise perfectly matched our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, they conducted an SEO audit of our site and analyzed our competition from the SEO perspective. After that, their SEO specialists got down to optimizing our website technically. In parallel, another team did keyword research and worked on optimizing our pages with the help of keywords — by optimizing our existing content and adding new SEO content.

How many people from the vendor's team worked with you, and what were their positions?

An account manager and four SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have already seen 70% growth in traffic, still, I believe this is not the ultimate result, since the traffic is steadily growing day by day. Moreover, we started getting twice as many leads.

Describe their project management style, including communication tools and timeliness.

The account manager was always available to answer our questions and constantly kept us in the loop about the project’s progress. For communication, we used email, Telegram, and Google Meet. The guys met deadlines and sent us detailed reports on what had been done every two weeks.

What did you find most impressive or unique about this company?

Their experience and knowledge that helped drive great results impressed us.

Are there any areas for improvement or something they could have done differently?

No, everything was great.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager at Trustshoring. We match startup founders and executives with top development talents from Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We were growing our services, and we wanted to reach more people organically through Google Search. Our website was never a main source of the leads, however we wanted to change it and understood that investing in SEO is a long term strategy that definitely pays off.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were speaking with few agencies from Ukraine, looked at the process, prices, their approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our collaboration began with the technical audit of the website. Panem was helping us with the SEO strategy and optimization for new pages, keyword research and outlines for new pages, linkbuilding activities and crowd marketing.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a SEO team lead and project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementation of SEO strategy we noticed the growth of organic traffic on our website and the improvement of our positioon in search engine result page.

Describe their project management style, including communication tools and timeliness.

The communication was smooth and pleasant. We mostly used Telegram and had meetings on request. The team was always very responsive and open.

What did you find most impressive or unique about this company?

They are true professionals — experienced at what they do!

Are there any areas for improvement or something they could have done differently?

I'd like it if they dived a bit deeper into understanding the specifics of our business and the minds of our audience. That would really help in delivering good content plan.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Lviv Travel. We run the official website for tourists in Lviv, Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We turned to Panem to help us:

1. drive more traffic to our website through search engine optimization
2. develop an effective content strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Panem is a well-known digital marketing agency in Lviv, so it's hard to tell when I first heard about them. In other words, I knew this name before, so I found their contact details online, I phoned them and we scheduled our initial meeting. Speaking of the deciding factors, again, I heard a lot of good reviews about Panem before, from my acquaintances and friends who used their services, everyone was satisfied.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the beginning of our cooperation, their team conducted an SEO audit to identify our website’s flaws that could hinder its ranking high. They provided us with a report detailing all the issues and suggesting ways to get them right. We also discussed it at a meeting. Based on the results of the report, they created a step-by-step plan of optimizing our website, and started to implement it on our approval. In parallel, they worked on a content strategy for our site.

How many people from the vendor's team worked with you, and what were their positions?

A project manager, two SEO specialists, and a marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes. Our website now loads faster both on desktops and mobile devices (we had an issue with the speed of loading), and we have also seen an 85% increase in traffic. The content strategy developed by Panem is driving better results than our “homemade” strategy, people click on our articles four times more often than before.

Describe their project management style, including communication tools and timeliness.

It was a pleasure to work with this young team. They met deadlines, answered all our questions, and sent us detailed reports. We communicated by email and phone, and had meetings in Google Meet.

What did you find most impressive or unique about this company?

They are young, but they have sufficient knowledge and skills to do their work perfectly.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind, they are great.

BACKGROUND

Please describe your company and your position there.

I am the CEO at a custom software development company. We specialize in creating web & mobile software solutions for fintech, education, healthcare, logistics, eCommerce, and retail.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Our primary goal was to boost our visibility on the web and get more traffic through SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Panem online, in a local business directory. I interviewed several local agencies, however, Panem’s past case studies clearly demonstrated that their expertise matched our needs, so I made a decision to hire them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with auditing our website to spot any technical issues that could hinder it from ranking high. As soon as our team got familiar with those issues, on our approval, they got down to fixing them. In parallel, they conducted content analysis and keyword research to develop the content strategy. The content strategy involved optimizing our existing content by adding relevant keywords and improving its structure and writing new SEO content for our pages, including the blog.

How many people from the vendor's team worked with you, and what were their positions?

A project manager and a team of three or four people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, our traffic almost doubled after the first six months.

Describe their project management style, including communication tools and timeliness.

We had regular video calls in Google Meet to discuss the progress of the project. In addition, their project manager and SEO specialists were ready to answer any questions that arose in between the meetings.

What did you find most impressive or unique about this company?

We're impressed with their expertise in SEO and communication style.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at Avenga, a software development company. We provide digital transformation services across tech enablement, integration, and development together with strategy and consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to help us grow our organic website traffic, improve search rankings, and manage our PPC advertising campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did extensive online research and arranged calls with several SEO agencies. The team at Panem appealed to us because of the relevant experience and successful cases with other software development companies. What's more, I felt really comfortable communicating with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, they made sure to understand our business needs and goals through an intro meeting. In a week, we conducted another call where they presented SEO and PPC strategies they’d prepared. The presentation was accompanied by clear and comprehensive explanations of the steps needed to take to achieve our goals. We approved the plan and they went on implementing it. They regularly provided us with reports on our website and ads performance as well as responded to our ongoing comments and concerns.

How many people from the vendor's team worked with you, and what were their positions?

The team we worked with consisted of an account manager who managed the relationship, two SEO experts, and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first thing I’d like to highlight is that we have seen remarkable growth in organic website traffic. In addition, the Panem team managed to strengthen our website’s position in SERP. Google Ads campaigns started to produce way better results after we entrusted them to their PPC specialist.

Describe their project management style, including communication tools and timeliness.

As I’ve already mentioned, the team at Panem is easy to communicate with, which I consider to be crucial for the success of any project. There were no issues with scheduling online meetings, and the account manager was easily available via the messenger we had agreed upon at our first meeting. They provided us with regular updates on progress and achievements. What I appreciate even more is that they’re open to feedback and incorporate it into the current work.

What did you find most impressive or unique about this company?

They are hardworking and knowledgeable, and true experts in SEO and PPC.

Are there any areas for improvement or something they could have done differently?

No, we are satisfied with the results of their work.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at a software development company. We design and develop applications and other software components for businesses, and also provide consulting, maintenance and support services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

At some point we realized that the PPC campaigns we’d been running didn't bring desired results. We spent a lot on ads, however, we ended up with low CTR and skyrocketing CPC. We wanted to know what was wrong with our campaigns and turned to Panem for professional assistance. We hired them to perform a PPC audit.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our Marketing Director was familiar with their work and suggested hiring them for performing a PPC audit. To make a more informed decision, we also browsed online reviews of Panem to ensure that their experience and expertise are relevant to our case.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The PPC specialists at Panem analyzed our campaigns and provided us with a detailed report. Apart from assessing our campaigns’ settings, audience selection, and keywords performance, they analyzed our competitors' ads to figure out our strengths and weaknesses.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an account manager and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Based on the report provided by Panem, we revamped our advertising campaigns and changed our bidding strategies as we’d been recommended. In the first two weeks, our KPIs considerably improved.

Describe their project management style, including communication tools and timeliness.

They were remarkably efficient from the management standpoint. Everything went smoothly, they met the deadline. We had two online meetings, the first one to explain our problems and discuss our goals, and during the second one, their PPC specialist provided some comments regarding the audit report. We used Google Meet.

What did you find most impressive or unique about this company?

We were impressed with their expertise in PPC.

Are there any areas for improvement or something they could have done differently?

No, they've done a really good job.