Sunday Roast

BACKGROUND

Please describe your company and your position there.

I am a plastic surgeon practicing in Dallas, TX. I have a very narrow focus of practice that I highlight with my website to attract patients with these specific needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sunday Roast, and what were your goals?

I created my website on square space about 6-7 years ago. I developed extensive web content relevant to my patient population. It was informative but basic in its design. I am transitioning into private practice and wanted to have a more polished and attractive website that was as user-friendly as possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was given options through the 99 designs partnership through square space partner for experts with the skill set to achieve my goals. I selected several website designers. Of those that I corresponded with, Sunday Roast demonstrated the best quality in their body of work. They were also very responsive with e-mail and video communication and they were priced well for the high quality of product provided.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Sunday Roast set up a combined meeting for website design update and SEO optimization with a colleague to streamline the process to achieve my goals. Based upon my stated goals design elements were set up in mood boards to determine the direction I wanted to pursue in terms of style and flow through. SEO optimization options were also presented. We then finalized action items for both site design and SEO.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Lee from Sunday roast and his colleague Matt on the SEO. Lee was my point person throughout the design process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My website design is exactly what I was looking for in terms of style and ease with navigation. The services that I wanted highlighted have risen significantly in terms of SEO also.

Describe their project management style, including communication tools and timeliness.

We communicated though e-mail and video conferences. I was the rate limiting step in progress given my busy schedule and time needed to deliver my action items. Sunday Roast always delivered quality work on time.

What did you find most impressive or unique about this company?

I was able to achieve the highly professional website that I was hoping for at a most affordable price for the quality of work that was delivered.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a cause-based clothing brand in the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sunday Roast?

We hired Sunday Roast to improve the overall branding of our website to ensure we had the right balance of a strong brand without losing the core cause.

SOLUTION

How did you select this vendor and what were the deciding factors?

Sunday Roast are great at branding but they also are specialist in working with cause-based companies so we felt it was a good match,

Describe the project in detail and walk through the stages of the project.

After a few discovery calls with their brand strategist, we were on the same page for the brand direction we wanted to go and they did a complete overhaul of the website. A complete redesign. Since then we have kept working with them for constant updates and tweaks.

How many resources from the vendor's team worked with you, and what were their positions?

We worked primarily with 2 people:

the brand strategist

the lead designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were quite drastic. Our ecommerce revenue has increased by over 400% since working with Sunday Roast.

How effective was the workflow between your team and theirs?

We now think of them as part of our team. They have been excellent to work with.

What did you find most impressive or unique about this company?

The balance between a cause and a standalone brand is quite a fine one. There are not many in the industry who have a deep understanding of and can execute on both.

Are there any areas for improvement or something they could have done differently?

We've felt like they have gone above and beyond for us on more than one occasion.

BACKGROUND

Introduce your business and what you do there.

I’m the co-creator of SOURCE paper, a digitally based cultural news journal located in Puget Sound, Washington. We’re basically a small, community-driven, submission-based paper.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

We had a preexisting website that was not functioning as we wanted it. Although my partner and I are very design-savvy, we don’t have the necessary backend development skills. Thus, we hired Sunday Roast to redesign our digital platform.

SOLUTION

What was the scope of their involvement?

First, we came to Lee (Founder) with our preexisting WordPress website and told him that we no longer wanted it to be on WordPress. We already knew that Sunday Roast specialized in migrating sites into Squarespace, so that was what we wanted to do. We also provided them with some design references and described exactly how we wanted the website to flow and move.

We worked closely with Sunday Roast throughout the project, sending them large InDesign documents and iterating on the website’s UX design. Ultimately, they fleshed out our ideas into a beautiful and functional website.

Per our request, the key feature that our site has is a very clean and minimal design so that people immediately understand our company once they land on our page. It has a very clean landing page that is easily accessible and easy to navigate. Additionally, its overall design sticks to what we wanted: a clearly established look of a news journal.

We expect to continue working with Sunday Roast for maintenance purposes if needed. However, they’ve taught us how to update it and change some aspects of its design ourselves, which is a great benefit we’ve gotten from working with them.

What is the team composition?

We’ve only worked with Lee.

How did you come to work with Sunday Roast?

A friend and another person who had worked with Sunday Roast for many years recommended us to speak with Lee.

How much have you invested with them?

We’ve spent around $2,000.

What is the status of this engagement?

We started working together in February 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Sunday Roast developed our website in a very beautiful and sophisticated way, and what they delivered exceeded our expectations — Lee articulated our vision perfectly. We expected that having a site like this would take more time, but they were able to accomplish it in a very short timeline; everything was up and running by the time we released our second issue.

Although our community is very small, the overall feedback from them has been nothing but praises and total admiration for our new site. In contrast, when we launched our first site, we received a lot of feedback regarding its slow loading times and the bad quality of its imagery. Having this great feedback about our new site has been amazing.

How did Sunday Roast perform from a project management standpoint?

Sunday Roast has performed perfectly, and our partnership has been great. Lee is very professional, and he has made the whole process very easy for us. Given that my partner and I are pretty savvy regarding design work for websites, we seem to speak the same language as them, and we understand each other very well. We communicate via email, Google Hangouts, and Zoom calls which we schedule using their site.

What did you find most impressive about them?

Sunday Roast is exceptional at fulfilling their clients’ vision while working within their budget. Additionally, our communication has been very thorough and much better than what I’ve experienced working with other designers. For example, Lee had to leave town at one point, but he gave let us know with plenty of time in advance so that we could address and accomplish all of the bullet points we needed to check before he left. Then, he finished the tasks he promised to finish immediately after getting back in town.

Are there any areas they could improve?

No. I can’t think of anything they could improve on.

Do you have any advice for potential customers?

Be very clear in your communication and let them know your experience regarding web development and design. Regardless of your experience, Sunday Roast will show you, step by step, how to manage your site.

BACKGROUND

Introduce your business and what you do there.

I’m the chief creative officer of a marketing and advertising agency called Contrabande Creative.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

We wanted to build a website for our company.

SOLUTION

What was the scope of their involvement?

Sunday Roast has been developing and designing a website for us from scratch using Squarespace; they’ve gone from everything from ideation to development.

What is the team composition?

We’ve been only working with Lee (Founder).

How did you come to work with Sunday Roast?

Someone referred them to me.

How much have you invested in them?

We’ve spent around $50,000 with them so far.

What is the status of this engagement?

We started working together in February 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been fantastic; they’re an excellent strategic partner and became our go-to website development associate. Also, our clients have provided great feedback on the platform.

How did Sunday Roast perform from a project management standpoint?

Their project management has been excellent. In terms of tools, we’ve used email and phone calls.

What did you find most impressive about them?

Their responsiveness throughout the project has been outstanding — they take care of all of our requirements.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’ve been fantastic.

Do you have any advice for potential customers?

Don’t think twice about working with them; they’re a great partner, and I’d highly recommend them to anyone.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of The Chronicle, a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

We needed help in marketing and selling a real estate project.

SOLUTION

What was the scope of their involvement?

We started the project by conducting several discovery sessions. Sunday Roast then helped us develop our brand identity — they created our logos, color system, iconography, supporting images, and other marketing collateral. Aside from that, they also created a style guide, which gave us guidance on how to use the materials they developed to style our website and social media channels.

Sunday Roast also developed our website using Squarespace. We focused on how we can utilize the site to showcase the history of our project and properly market our products and services.

After launching the website, Sunday Roast continued to provide technical support and guidance to help us understand how to navigate the site and implement changes. I still work with them from time to time for site updates.

What is the team composition?

I only worked with Lee (Founder), who handled everything from discovery to the project’s implementation and rollout.

How did you come to work with Sunday Roast?

Sunday Roast was recommended to me by another designer that I had worked with in the past.

How much have you invested with them?

We spent somewhere between $5,000–$10,000 on this project.

What is the status of this engagement?

We worked together on this project from June 2021–September 2021.

RESULTS & FEEDBACK

How did Sunday Roast perform from a project management standpoint?

Sunday Roast performed really well in terms of project management — they were accessible, easy to work with, and quick to answer questions and provide support.

The whole experience was incredibly simple, efficient, and straightforward. Because they were able to quickly understand what we were trying to accomplish, they were able to provide us with on-point ideas and recommendations instead of overwhelming us with too many options.

We primarily communicated through Google Meet, but we also communicated through email and phone calls.

What did you find most impressive about them?

Sunday Roast was incredibly professional and efficient throughout the engagement. I’m really impressed with how they quickly understood what our goals were and what we needed to do to accomplish those goals. They demonstrated creativity and a keen understanding of branding and everything involved in the process.

I also appreciated how willing they were to provide technical support and address our questions after the website was launched.

Do you have any advice for potential customers?

Just follow his lead.

BACKGROUND

Introduce your business and what you do there.

We’re an online fitness brand that caters to anyone looking to improve their health and fitness through dietary change, nutrition, and fitness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

I hired them to rebrand my company into the online market after owning a physical space for 10 years. With COVID and lockdowns, I pivoted to being an online lifestyle brand.

SOLUTION

What was the scope of their involvement?

Working from scratch, Sunday Roast created a full brand strategy, web design, and logo. They developed the website to have its UX at the forefront. I run an online membership site for fitness content, so Sunday created a membership area with easy access for new clients coming in, as well as existing members to navigate.

What is the team composition?

I’ve worked with two people: Lee (Founder) handled the website development and graphic design, and another resource managed hands-on marketing and UX.

How did you come to work with Sunday Roast?

I searched for graphic design branding agencies on Clutch. I set up five interviews with agencies and chose Sunday Roast based on our interactions. Yes, they had a great portfolio, but when I shop, I look at the personality match — especially with branding. Lee had to understand who I was and he had to be passionate about the work. We connected on a human level in our interaction.

How much have you invested with them?

I’ve spent around $15,000 CAD (approximately $12,000 USD).

What is the status of this engagement?

We’ve been working together since April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Traffic in our online store has increased roughly 90% with new design. We’ve also seen a 25% revenue increase since launching the brand a few months ago.

How did Sunday Roast perform from a project management standpoint?

They’re excellent. Communication is smooth, easy, and efficient, happening on Zoom, email, and text.

What did you find most impressive about them?

Sunday Roast looks at the passion behind the project and not just the services required. They want to get to know the people they’re working with because if you connect as people then you’ll produce a better service through understanding their intentions. Other agencies I interviewed didn’t have their personal touch.

Are there any areas they could improve?

No, nothing off the top of my head could be improved.

Do you have any advice for potential customers?

Know yourself, what service you’re trying to provide, and what brand you’re trying to create. It will make Sunday Roast’s job a lot easier.

BACKGROUND

Please describe your company and your position there.

Toronto Cat Rescue is a nonprofit that rescue over 2,500 cats and kittens in need Toronto and Kitchener Waterloo area. I am the Volunteer Fundraising and Communications Lead

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sunday Roast?

Toronto Cat Rescue wanted tp revitalize our main website. Key outcomes from this revitalization would include, increasing income generated from the website, aligning our look and feel with the most recent brand revitalization and refreshing content highlighting the most relevant and visited pages.

We also wanted to explore ways to improve the digital experience for our volunteers. The old website had seen marginal updates over the last few years leaving it feeling stale and out-of-date. We are were looking for a more engaging, and simplified site that drives donations and adoptions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We issued a RFP to a few vendors that were sourced online and one of them recommended Lee. We selected him for his competitive price, chemistry with the TCR staff and volunteers he would be working with, the timeline of the build and we liked his approach and design examples.

Describe the project in detail and walk through the stages of the project.

After a couple of discovery sessions between us and Lee, he provided a wireframe for the site for approval and from there the two design concepts for us to choose from. We provided the initial copy deck which his team reviewed for best SEO and web writing practices and we also provided a selection of images for use on the site.

The site was then build in Square Space with custom CSS as needed. Additionally the team undertook a SEO review and did keyword research, mapping and targeting recommendations as well as H1 tags and description creation. The process from brief to launch was about 3 months.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily worked with Lee directly on the design and creation but I know that he also has a team member who lead the SEO work and another one do the copy editing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Engagement and visits to the site have increased since our launch in January of 2021. Donations and the ability to create donation landing pages easier have allowed for an easier donor experience and we have seen an increase in donations online as well. Our potential adopters find that the information online is much easier to fund and engagement with, as well as volunteer opportunities.

How effective was the workflow between your team and theirs?

We had a great experience with Sunday Roast - the entire project went incredibly smoothly. Communication was clear about what deadlines we needed to meet to stick to our timeline.

What did you find most impressive or unique about this company?

What was great about this project was that it was exactly what we needed it to be and there were no surprise along the way. The design presented addressed what we were trying to communicate and any issues that did arise where swiftly and capably dealt with. We felt valued and heard throughout the project and were thrilled with the results.

Are there any areas for improvement or something they could have done differently?

Not from our perspective

BACKGROUND

Introduce your business and what you do there.

I’m one of the partners and the operations manager of a custom homebuilding company. I mostly deal with the back office and marketing side of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

We felt that our company had evolved and we weren’t reflecting our brand in the market we were going towards, so we needed someone to develop our website to ease that transition.

SOLUTION

What was the scope of their involvement?

Sunday Roast helped develop our website from scratch with a built-in live calculator. This enables clients to answer a series of questions to determine the costs of the home they want to build.

What is the team composition?

I work with Lee (Founder), an SEO specialist, and a copywriter.

How did you come to work with Sunday Roast?

Lee’s previous employer recommended Sunday Roast to me after explaining that they don’t work with small companies like ours.

It was a really great connection because they knew exactly what I was looking for, and we were able to connect over their past projects.

How much have you invested with them?

So far we’ve spent over $10,000.

What is the status of this engagement?

Our ongoing partnership started in December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website has definitely helped onboard a lot of clients, stating the platform’s transparency and helpfulness in answering their questions.

How did Sunday Roast perform from a project management standpoint?

They’re great from a project management perspective, as they’re very open to feedback and the revisions we want to implement. It’s beneficial to me that they have no problem going back to the initial scope and starting the process from scratch.

We typically communicate through Zoom and Google Meet.

What did you find most impressive about them?

What sets them apart from their competitors is their age group and design-motivated approach. They prefer creating unique designs that are more niche, but memorable.

Are there any areas they could improve?

We’re very happy with their work, but maybe they could identify the right balance between keeping up with new trends in technology and implementing them.

Do you have any advice for potential customers?

One thing I would say is to allocate more time interacting with them. I believe you’ll get the most out of your engagement if you make sure you communicate with them consistently.

BACKGROUND

Introduce your business and what you do there.

I’m a creative director at Studio Listo, a design and marketing studio located in Los Angeles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

We hired them to redesign our website. I created the design for the new site, and I approached them because there were several design aspects I didn’t know how to create.

SOLUTION

What was the scope of their involvement?

They developed an interactive animation on our landing page, which includes both motion animation and hover state response animation with the logo. The landing page was just a one-page website, and we streamlined everything into a clean one-page experience. They also integrated a gradient overlay with a parallax background. On top of that, they created a simple way to update and adapt images and text on the site.

What is the team composition?

I only interfaced with Lee, but he had other team members working on the animation and parallax gradient responses.

How did you come to work with Sunday Roast?

I worked with one of Lee’s co-workers, and she recommended Lee. As a result, I worked with Sunday Roast. Before this project, we already worked with them a number of times. Since Lee (Founder) was an excellent Squarespace developer, I reached out to him for help.

How much have you invested with them?

We spent $1,000.

What is the status of this engagement?

We worked together from March 2020–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everyone thought our website was beautiful and functional. In fact, I only heard great things about our website. Sunday Roast did everything that I asked for and made sure that the website was tested well for mobile and desktop. Overall, I was super happy with their work.

How did Sunday Roast perform from a project management standpoint?

They delivered on time and on budget. In addition, any issues we had along the way were immediately fixed and all of our questions were answered. They also had strong communication skills, and all of our conversations were done through email.

What did you find most impressive about them?

Their genuine excitement to produce creative work impressed us the most. Above all, we appreciated their ability to execute our vision.

Are there any areas they could improve?

No, they had no areas to improve.

Do you have any advice for potential customers?

Be clear about your goals and your expectations before you go into a project. Communicating clearly at the beginning will help you get the best results.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of two digital marketing companies and a coworking community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sunday Roast?

I needed a web development and branding partner.

SOLUTION

What was the scope of their involvement?

Sunday Roast has built two of my company websites from the ground up and designed three of my logos. Prior to the development phase, they’ve helped me construct the look and feel of each website through their branding strategies. Once we finalize the pre-development requirements, they then build each website using Squarespace, which is my preferred platform in terms of design and functionality.

What is the team composition?

My main point of contact is Lee (Founder).

How did you come to work with Sunday Roast?

I met Lee when I started working at an agency. We worked together on different projects, and his agency had always been my first option when starting any branding- and development-related projects.

How much have you invested with them?

I’ve spent between $10,000–$20,000.

What is the status of this engagement?

Our ongoing collaboration started in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve always been comfortable with the idea of working with Sunday Roast and confident with the quality of work they produce — those are the only two metrics I need to keep engaging their team. I’ve never encountered problems with any of their deliverables because they’ve always understood my exact needs and represented those well. Overall, they’re a reliable and talented partner that I’m always proud to collaborate with and refer to my clients.

How did Sunday Roast perform from a project management standpoint?

We mainly communicate via email and text messages. Sunday Roast has always been keen on setting clear timelines — they have a streamlined project management approach that helps meet my targets on time.

What did you find most impressive about them?

Sunday Roast’s time-tested expertise is highly apparent in the work they produce. One can’t be guaranteed to get the same quality of results from a novice provider, and I think their team can consider charging a lot more for their top-notch services.

Are there any areas they could improve?

I’ll appreciate a more direct approach when it comes to presentations and feedback sessions.

Do you have any advice for potential customers?

Be transparent in highlighting your goals and preferences, and let Sunday Roast take it from there.