Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hr2 - 9Columbus, OH
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Based in Columbus, Ohio, Baytech Companies is a PPC company. Launched in 2006, the team focuses on Pay Per Click and Search Engine Optimization.
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$25,000+$150 - $199 / hr50 - 249Singapore, Singapore
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Mediatropy is a midsize Advertising company. Founded in 2011, the team provides Advertising and Mobile App Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$100 - $149 / hr2 - 9Richmond, Australia
Services provided
Apex Strategy is a Digital Strategy company. In Richmond, Australia, the team provides Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Hartford, SD
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Located in Hartford, South Dakota, Dakota Marketing Solutions is a public relations agency. Their services include Public Relations and Social Media Marketing.
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$10,000+$50 - $99 / hr50 - 249Düsseldorf, Germany
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Based in Düsseldorf, Germany and München, Germany, GroupM is a midsize SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Praha 7, Czech Republic
Services provided
Digital Strategy company H1.cz is headquartered in Praha 7, Czech Republic. Established in 2005, the team offers Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
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GhFly is a midsize Email Marketing company. Launched in 2010, the team specializes in Email Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$150 - $199 / hr50 - 249Traverse City, MI
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Based in Traverse City, Michigan, Oneupweb is a branding firm. The team focuses on Branding and Content Marketing.
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$75,000+$50 - $99 / hr50 - 249New York, NY
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Small Biz SEO is a SEO services firm. Their midsize team is headquartered in New York, New York and provides Search Engine Optimization and Public Relations. The company was established in 2010.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
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See all 1 projectsEuclidee Software Solutions provides digital marketing services, assisting clients in improving their website rankings. The reviews highlight their excellent project management skills, timely delivery, and strong cultural fit with clients. While valued for their effective strategies, feedback suggests a need for increased focus on boosting website traffic.
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UndisclosedUndisclosed10 - 49Warrington, England
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Sanrosoft Software is a Warrington, England-based Mobile & App Marketing company. They focus on Mobile & App Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9New York, NY
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See all 1 projectsAppaloosa Marketing offers a range of services including SEO, Amazon listings optimization, PPC marketing, and data analytics. The overall feedback emphasizes their ability to deliver measurable results efficiently and transparently. Clients appreciate their honest and relationship-based approach, contributing to sustained success even years after project completion.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2025, Seed and Arrow, a small pay per click company, is based in Carlton, Australia. Their services include Pay Per Click and Performance Marketing.
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$1,000+Undisclosed50 - 249Santa Monica, CA
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Based in Santa Monica, California and Barcelona, Spain, Smadex is a Digital Strategy company. They focus on Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Theni, India
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Goup digital marketing agency is a PPC agency. Launched in 2022, the firm focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Raipur, India
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See all 1 projectsAnfinit Technologies LLP provides comprehensive services including WordPress web development, SEO, and content writing. The reviews highlight their client-centric approach, timely delivery, and the seamless integration of services, which resulted in improved website traffic and positive user engagement. Their ability to adapt to client needs and maintain open communication is commended, though more detailed documentation for backend functionalities is suggested for improvement.
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$1,000+< $25 / hr2 - 9Huntington Beach, CA
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Digneeti Web Solution is a Digital Strategy company. The Huntington Beach, California-based team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Apinnovate IT Consultancy LLP offers web development and digital marketing services. Overall feedback highlights the team's dedication, responsiveness, and ability to deliver projects before deadlines. Clients appreciate their effective communication and problem-solving skills, though some noted minor areas for improvement in their marketing and initial website responsiveness.
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$1,000+$25 - $49 / hr2 - 9
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Secret Marketing Agency is a PPC company founded in 2017. Headquartered in Vienna , Austria, the team offers Pay Per Click and Advertising.
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$1,000+Undisclosed2 - 9
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Talley Media is a pay per click agency. The team provides Pay Per Click and Print Design, and the company is headquartered in Meridian, Idaho.
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$1,000+$100 - $149 / hrFreelancerQuébec, Canada
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In Québec, Canada and Laval, Canada, Automated Conversions is a software development firm. They offer Custom Software Development and Pay Per Click and were founded in 2019.
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$1,000+$50 - $99 / hrFreelancerFredericksburg, VA
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Skybase Media is a PPC agency founded in 2019. The small team specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancerKing's Stanley, England
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Stroud Valley SEO is a SEO company. They are based in King's Stanley, England and have small team. They provide Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr250 - 999São Paulo, Brazil
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Cadastra is a Digital Strategy company. They are headquartered in São Paulo, Brazil and Porto Alegre, Brazil, and their services include Digital Strategy and Business Consulting.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
State Services is a web design agency. They specialize in Web Design and Web Development and were established in 2016.
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UndisclosedUndisclosed250 - 999Clearwater, FL
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Digital Media Solutions Group is an Advertising company. Headquartered in Clearwater, Florida and Los Angeles, California, the company offers Advertising and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Denpasar, Bali, Indonesia
Services provided
Core Freelancers is a PPC agency. Launched in 2018, the company is based in Denpasar, Bali, Indonesia. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
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Fitch Technologies LLC is a web design agency. Founded in 2019, the team provides Web Design and Web Development. The company is located in Dubai, United Arab Emirates and Dubai, United Arab
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$1,000+< $25 / hr2 - 9Thane, India
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JD Infotechs is a SEO services firm. Headquartered in Thane, India, their small team offers Search Engine Optimization and Social Media Marketing. The firm was launched in 2020.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
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Established in 2012, SEO XOOM is an Advertising company. The team focuses on Advertising and Branding and is headquartered in Islamabad, Pakistan.
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$1,000+< $25 / hr2 - 9Jaipur, India
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Digital Vipendra is a SEO agency. Their team is in Jaipur, India. The agency offers Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Dayton, OH
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50 Bubbles, a SEO agency, was launched in 2011. Headquartered in Dayton, Ohio, the team specializes in Search Engine Optimization and Web Development.
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$1,000+< $25 / hrFreelancer
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The Marketing Arena is a PPC agency. Established in 2020, the company is headquartered in Reasi, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr50 - 249Karachi, Pakistan
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Digitaltree Marketing is a Karachi, Pakistan-based PPC company. They offer Pay Per Click and Social Media Marketing and were launched in 2020.
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$1,000+< $25 / hr50 - 249Karachi, Pakistan
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HumanTek is a graphic design agency. Headquartered in Karachi, Pakistan, their team specializes in Graphic Design and Web Design.
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$1,000+< $25 / hr50 - 249Edmonton, Canada
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104 Buttons Inc. Is an Edmonton, Canada-based Mobile & App Marketing company. The team offers Mobile & App Marketing and Social Media Marketing.
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Undisclosed$100 - $149 / hr50 - 249
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Pay per click company Web Inforce was launched in 2018. The team specializes in Pay Per Click and Branding.
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UndisclosedUndisclosed50 - 249Kolkata, India
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Digital Edge 360 is a pay per click company. The midsize Kolkata, India-based team offers Pay Per Click and Graphic Design. The firm was founded in 2021.
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Undisclosed$150 - $199 / hrFreelancer
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Shinyclick is a pay per click company. They are based in Boulder, Colorado. Their team specializes in Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Ad-Dicted is a social media marketing agency founded in 2016. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancer
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Dina SEO & SEM expert is a SEO services firm headquartered in Alexandria, Egypt. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Yekaterinburg, Russia
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Established in 2015, 19agency84 , a midsize Advertising company, is in Yekaterinburg, Russia. Their team provides Advertising and Branding.
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Undisclosed$150 - $199 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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Founded in 2015, Newway Infomatics Private Limited is a Digital Strategy company. The midsize team offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Rishikesh, India
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Jain & Company, a midsize SEO services firm, is in Rishikesh, India. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249
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Absolute D, a midsize social media marketing company, is in Muvattupuzha, India. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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US Leads Agency, an answering service company, was founded in 2017. The team offers Call Center Services and Customer Service Outsourcing and is located in Virginia Beach, Virginia.
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$10,000+$150 - $199 / hr1,000 - 9,999
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Branding firm MUHAMMED SHAHEER is in Kottoppadam-III, India. Launched in 2024, the team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
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Unidrim is a Conversion Optimization company. The team provides Conversion Optimization and Digital Strategy and is located in Bhubaneswar, India.
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$5,000+$100 - $149 / hr10 - 49South Plainfield, NJ
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See all 1 projectsBluesoft Design specializes in website revamps, Shopify migrations, and post-launch marketing support. Feedback highlights their knowledgeable and responsive service, with clients appreciating their guidance and ongoing support. The firm is noted for its effective communication and ability to deliver on client needs promptly.
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UndisclosedUndisclosed10 - 49Birmingham, England
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UX company Kubix Media was founded in 2015. The firm provides UX/UI Design and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.