Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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Undisclosed$50 - $99 / hr2 - 9Coraopolis, PA
Services provided
See all 5 projectsPittsburgh SEO Services is a proficient SEO agency specializing in Search Engine Marketing and Pay-Per-Click Advertising. The company consistently receives positive feedback for its organized and responsive project management, with 100% of reviewers praising its outstanding service and significant improvements in Google rankings and website visits. Their strategic expertise in PPC and digital advertising is highly regarded by clients.
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$5,000+$100 - $149 / hr2 - 9Mount Pleasant, SC
Services provided
Based in Mount Pleasant, South Carolina, PalmettoSoft is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9
Services provided
In Helsinki, Finland, Wavemaker Finland is a small Content Marketing company. The team focuses on Content Marketing and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
Services provided
V8 Media, a social media marketing agency, is in Johannesburg, South Africa and South Africa. They focus on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Section 5 Media is a SEO company launched in 2012. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Seoul, South Korea
Services provided
Inquivix (인퀴빅스), a Conversion Optimization company, is headquartered in Seoul, South Korea. The team offers Conversion Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
Services provided
Small SEO agency Crank Digital, is located in Lagos, Nigeria. The team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9Mumbai, India
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Headline Insider is a SEO company. The firm is in Mumbai, India. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9Danbury, CT
Services provided
Small website development company Plumbers Digital, is located in Danbury, Connecticut. Their services include Web Development and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Bellbowrie, Australia
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Roberts Digital is an Email Marketing company. In Bellbowrie, Australia, the agency was established in 2017. Their team offers Email Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Gold Coast, Australia
Services provided
Morello Web is a web design company. Established in 2019, the firm is located in Gold Coast, Australia. Their team specializes in Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9T'bilisi, Georgia
Services provided
Web.com is a pay per click agency. Their small team is headquartered in T'bilisi, Georgia. Their team provides Pay Per Click and Web Design.
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$5,000+$100 - $149 / hr2 - 9Gouda, Netherlands
Services provided
Founded in 2012, Fris Online is a web design company. In Gouda, Netherlands, the team specializes in Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing agency Do Marketing was established in 2019. Located in Yagoona, Australia, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ranchi, India
Services provided
Optimize For SEO : SEO Consultant In India, a social media marketing agency, was launched in 2017. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9Oslo, Norway
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Hatta Consulting AS is a web design company. Launched in 2023, the company is located in Oslo, Norway. Their team provides Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Social media marketing company Virtual Chain was launched in 2023. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Columbus, OH
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Fullsight - Digital Marketing Agency is a small web design company headquartered in Columbus, Ohio. The team offers Web Design and Social Media Marketing.
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$1,000+Undisclosed2 - 9Richmond, VA
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Established in 1999, Lythos Studios is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
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See all 2 projectsNITRO PLUG Digital Marketing provides expert Pay Per Click (PPC) services, search engine optimization (SEO), and comprehensive digital marketing solutions. The reviews highlight their professionalism, deep industry knowledge, and significant success in generating viable leads through effective PPC campaigns and SEO strategies. Clients highly recommend their services, noting impressive results and seamless collaboration with internal teams.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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See all 2 projectsDigital Sky 360 is a trusted digital marketing agency based in Ahmedabad, serving clients since 2019 with a growing team of 10–49 professionals. We help businesses across industries like
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UndisclosedUndisclosed10 - 49Bhopal, India
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See all 1 projectsOrphic Solution specializes in digital marketing, with a noted expertise in logo design. Client reviews highlight the company's exceptional professionalism, creativity, and innovative design capabilities. Feedback consistently praises their exemplary project management and customer-centric approach, though some suggest offering more initial design options. Overall, Orphic Solution is highly recommended for its high-quality service delivery.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
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JakBiz is a SEO agency. The small Ahmedabad, India-based team provides Search Engine Optimization and Pay Per Click. The firm was launched in 2011.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
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Pay per click company Topranker.net is headquartered in Ahmedabad, India. The team offers Pay Per Click and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Ferndale, MI
Services provided
Verde Media is a SEO agency. Established in 2011, their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Westford, MA
Services provided
190west is a pay per click company. In Westford, Massachusetts, the company was founded in 2007. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Launched in 2010, EnKonversations is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
Services provided
Fuego Systems is a Mountain View, California-based Content Marketing company. They specialize in Content Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
Services provided
Founded in 2013, OrganizeIn is a pay per click agency. The small team provides Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Bold+Beyond is a web design company. The small Los Angeles, California-based team focuses on Web Design and Social Media Marketing. The firm was founded in 2010.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Digicots is a Digital Strategy company founded in 2017. The small team focuses on Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Helsinki, Finland
Services provided
Conversion Optimization company Arvo Partners was founded in 2014. In Helsinki, Finland, the team offers Conversion Optimization and Market Research.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Small SEO company Spark Factory, is in Philadelphia, Pennsylvania. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49München, Germany
Services provided
WeLikeWeb GmbH is a small München, Germany-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Emperikal is a Digital Strategy company. Their small team is based in Kuala Lumpur, Malaysia and specializes in Digital Strategy and Pay Per Click. The firm was launched in 2017.
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$5,000+$100 - $149 / hr10 - 49Herzliya, Israel
Services provided
Daze - B2B Digital Marketing is a Content Marketing company. They were launched in 2010 and focus on Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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Headquartered in New York, Promos Agency is a small pay per click company. The team provides Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Services provided
Ideoviral, a small branding firm, is located in Bogotá, Colombia. The team provides Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Itech Fast Web Solution, a SEO services firm, is based in Noida, India. Founded in 2015, the team focuses on Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49
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Web design agency AGW Group is in San Diego, California. The team provides Web Design and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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Webleonz Technologies is a SEO agency. Headquartered in Ahmedabad, India, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Founded in 2014, Exprezo Digital is a Content Marketing company. The team provides Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Brimfield, IL
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Resonate Marketing Studios, an Advertising company, is located in Brimfield, Illinois. They offer Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Madhapur, India
Services provided
Content Marketing company ADing Digital Marketing Agency is located in Madhapur, India. They specialize in Content Marketing and Digital Strategy and were launched in 2017.
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UndisclosedUndisclosed10 - 49Bondi Junction, Australia
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Founded in 2013, OMNI ONLINE is a small Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+Undisclosed10 - 49
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SEO Genics, a small Digital Strategy company, is headquartered in Minneapolis, Minnesota. The team offers Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Henderson, NV
Services provided
FWA Marketing, a PPC agency, is located in Henderson, Nevada. They specialize in Pay Per Click and Search Engine Optimization and were launched in 2012.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2010, Creative Peppers Inc is a small Round Rock, Texas-based Marketing Strategy company. Their team focuses on Marketing Strategy and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Datameris IT Solutions is a small SEO services firm headquartered in Kumaranaloor, India. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Chandigarh, India
Services provided
Small SEO company Kaler Digital Media Pvt. Ltd., is located in Chandigarh, India. Their services include Search Engine Optimization and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.