Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Founded in 2013, KPItarget is a small pay per click agency in Atlanta, Georgia. Their team provides Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed10 - 49Calabasas, CA
Services provided
In Calabasas, California, Digital Standout is an Advertising company. Founded in 2014, the team specializes in Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Simi Valley, CA
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Lilikoi agency is a Simi Valley, California-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
Services provided
MWI is a Digital Strategy company. They were launched in 1999, and their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Content Marketing company Avail Consultants was founded in 2017. The agency offers Content Marketing and Public Relations.
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$5,000+$200 - $300 / hr10 - 49
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Transistor is a SEO agency. Their small team of employees is located in Milwaukee, Wisconsin. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Brandon Township, MI
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Based in Brandon Township, Michigan, Finepoint Social is a small PPC company. The team focuses on Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr10 - 49Lahore, Pakistan
Services provided
PPC company DigiXpertz specializes in Pay Per Click and Search Engine Optimization. They were established in 2017.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Located in Karachi, Pakistan, AL-Rehman Technologies is a small Content Marketing company. The team provides Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49
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Established in 2018, Lambourn Digital is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Best Web Solutions & Co. Is a small SEO services firm launched in 2008. Their services include Search Engine Optimization and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Ramona, CA
Services provided
Force0six, a media planning and buying agency, specialize in Media Planning & Buying and Pay Per Click. They were launched in 2015.
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$1,000+$25 - $49 / hr10 - 49Warszawa, Poland
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Marketing Mind Sp. Z o.o. Is a SEO services firm founded in 2016. Headquartered in Warszawa, Poland, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Tambon Chalong, Thailand
Services provided
The Percentage Company is a small pay per click company founded in 2018. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Jaipur, India
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DIGITAL PILOTS is a PPC company based in Jaipur, India. They focus on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Vadodara, India
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Innowyn Business Solutions is an Email Marketing company located in Vadodara, India. They offer Email Marketing and Affiliate Marketing and were established in 2014.
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$1,000+< $25 / hr10 - 49Mumbai, India
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Altois Digital Marketing Agency is a pay per click agency. They are based in Mumbai, India and have small team. They offer Pay Per Click and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Bangkok , Thailand
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TBS Marketing, a SEO agency, is located in Bangkok , Thailand. They provide Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Subang Jaya, Malaysia
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Trinity42 is a Subang Jaya, Malaysia-based Digital Strategy company. The team focuses on Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
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JVA TEC Private Limited is a Digital Strategy company launched in 2016. The team offers Digital Strategy and Pay Per Click and is located in Jaipur, India and New Delhi, India.
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$1,000+< $25 / hr10 - 49
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Frolicape is a PPC agency. The Sheridan, Wyoming-based team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Petaling Jaya, Malaysia
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Web design company WDD Malaysia is located in Petaling Jaya, Malaysia. They provide Web Design and E-Commerce Development and were established in 2011.
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$1,000+$150 - $199 / hr10 - 49
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JLB is a social media marketing firm. They focus on Social Media Marketing and Email Marketing and are based in.
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UndisclosedUndisclosed10 - 49Pune, India
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Saletify Marketing | Digital Marketing Agency in Pune (SEO & SEM Company) is a SEO agency launched in 2015. The company offers Search Engine Optimization and UX/UI Design, and is small.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Digiinte is a Content Marketing company based in Noida, India. Founded in 2020, the team offers Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Târgu Mureș, Romania
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Located in Târgu Mureș, Romania, franc.agency is a Conversion Optimization company. Founded in 2019, the team provides Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr10 - 49Rajkot, India
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Digital Strategy company Vispan Solutions Private Limited is headquartered in Rajkot, India. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Delhi, India
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Established in 2020, Tune My Digital is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Wollongong, Australia
Services provided
Captiv8 digital is a Digital Strategy company launched in 2020. The firm specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates, Conversions is a SEO company. They provide Search Engine Optimization and Social Media Marketing and were founded in 2021.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Liveblack is an UX design company. The team specializes in UX/UI Design and Search Engine Optimization and is located in Ahmedabad, India and Great Neck Plaza, New York.
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$1,000+$50 - $99 / hr10 - 49Spokane, WA
Services provided
Jack Pine Media is a SEO services firm. Their small team of employees is headquartered in Spokane, Washington. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Balimicorp, a social media marketing firm, offers Social Media Marketing and Content Marketing. The agency is located in Hyderabad, India.
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$10,000+Undisclosed10 - 49Berlin, Germany
Services provided
Medialabel Network GmbH is a social media marketing agency. The agency is headquartered in Berlin, Germany. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Glasgow, Scotland
Services provided
Weeweb, a small pay per click agency, is headquartered in Glasgow, Scotland. The team offers Pay Per Click and Digital Strategy.
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$10,000+Undisclosed10 - 49Arlington, VA
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KLIK is a SEO company. Launched in 2018, the firm is in Arlington, Virginia and Chicago, Illinois. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Rook Digital is a small Springville, Utah-based social media marketing company. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Hooghly, West Bengal, India
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Techmonkey Ventures LLP is a social media marketing company. The firm is in Hooghly, West Bengal, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Wivelsfield Green, England
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NHANCE Digital is a social media marketing company. Their small team is in Wivelsfield Green, England and offers Social Media Marketing and Search Engine Optimization. The firm was launched in 2009.
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UndisclosedUndisclosed10 - 49Chagrin Falls, OH
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Genexod is a small Chagrin Falls, Ohio-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Collingwood, Australia
Services provided
Torn Marketing is a social media marketing firm founded in 2010. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
PPC agency Search Markup is based in Ghaziabad, India. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Dublin, CA
Services provided
Opal Infotech INC is a SEO company. They are based in Dublin, California. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
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Bidlab is a pay per click agency. The Poznań, Poland-based team offers Pay Per Click and Ecommerce Marketing.
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$5,000+$50 - $99 / hr10 - 49
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Market Research company Performars was founded in 2017. In Seongnam-si, South Korea and Singapore, Singapore, the team specializes in Market Research and Conversion Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
G Map Pros is a SEO company. Their small team of employees is in Kansas City, Missouri. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
SB Digital Agency is a Los Angeles, California-based Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Baia Mare, Romania
Services provided
Harpoon Marketing, a pay per click agency, is headquartered in Baia Mare, Romania. The team provides Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr10 - 49Leipzig, Germany
Services provided
Small SEO company Amida SEO, is based in Chiang Mai, Thailand and Leipzig, Germany. Their services include Search Engine Optimization and Conversion Optimization.
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$5,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
Practice Bytes is a small SEO services firm. Established in 2020, the team focuses on Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.