Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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Undisclosed< $25 / hr2 - 9Gurugram, India
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Founded in 2012, Digital Team is a Conversion Optimization company. The team focuses on Conversion Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Manchester, England
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Based in Manchester, England, Kent House Digital Marketing is a Conversion Optimization company. The team offers Conversion Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
Uniqwebtech.com is a Chennai, India-based Conversion Optimization company. The team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Frederick, MD
Services provided
Small Email Marketing company A David Creation, LLC, is based in Frederick, Maryland. Their services include Email Marketing and Print Design.
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$5,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Based in București, Romania, SEO Agency Romania is an Advertising company. They specialize in Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Blue Astral is a SEO agency. The team specializes in Search Engine Optimization and Web Development and is based in San Jose, California.
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UndisclosedUndisclosed2 - 9
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Pay per click agency Flow20 was founded in 2008. The firm specializes in Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr2 - 9Fleet, England
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Leapfrog Internet Marketing, a SEO services firm, was established in 2013. The company specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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In Milano, Italy, gstarseo.it - consulenza seo is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+Undisclosed2 - 9Raymond, NH
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Launched in 1993, ADEK Industrial Computers is a small Content Marketing company. Their services include Content Marketing and Other Digital Marketing.
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$5,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
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SEO company Digital Triumphs was founded in 2018. Located in Dubai, United Arab Emirates, the team offers Search Engine Optimization and Web Development.
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$1,000+$100 - $149 / hr2 - 9Unley, Australia
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Online Path is a Digital Strategy company. Established in 2016, their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Triwacko IT Solutions Pvt Ltd, a small Digital Strategy company, is based in Gurugram, India and Dallas, Texas. The team offers Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9Centennial, CO
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SocialKNX is a Centennial, Colorado-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Louisville, KY
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Elite Digital, a SEO company, was launched in 2023. The team specializes in Search Engine Optimization and Conversion Optimization and is located in Louisville, Kentucky.
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UndisclosedUndisclosed2 - 9
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Bedrock Digital Marketing is a social media marketing firm. They were founded in 2018, and their services include Social Media Marketing and Search Engine Optimization.
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$25,000+$100 - $149 / hr10 - 49Delhi, India
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See all 1 projectsSoftonic Solution offers website design services, specializing in interactive and well-managed projects. Client reviews highlight their effective communication, timely completion using emails and spreadsheets, and exceptional client relations, particularly noting their politeness and proactive feedback-seeking approach which ensures project success.
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsCorporateWebPro Marketing Agency offers services in PPC, SEO, and web development, specializing in Google Ads and paid search strategies. Reviews highlight their exceptional ability to drive high-quality leads through strategic PPC campaigns and their proficiency in creating visually appealing, user-friendly websites. Clients commend their professionalism, reliability, and deep understanding of local markets combined with global best practices.
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UndisclosedUndisclosed10 - 49Frederick, MD
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ArachnidWorks is a SEO agency. They are headquartered in Frederick, Maryland and have small team. They specialize in Search Engine Optimization and Advertising.
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$10,000+$50 - $99 / hr10 - 49Coimbatore, India
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AGT INDIA, a social media marketing company, is in Coimbatore, India. The team focuses on Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Fort Salonga, NY
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Qualified.One Inc, a Content Marketing company, is headquartered in Fort Salonga, New York and London, England. Established in 2009, the team provides Content Marketing and Search Engine
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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Top Digital Marketing is a Digital Strategy company. In Karachi, Pakistan, the firm was launched in 2010. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49Long Jetty, Australia
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Advantage Agency is a SEO agency. The Long Jetty, Australia-based firm was launched in 2015. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Greater Noida, India
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Noseberry Digitals is a SEO services firm. Their team is in Greater Noida, India. The agency offers Search Engine Optimization and Graphic Design.
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$5,000+< $25 / hr10 - 49Kozhikode, India
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CYFER is a custom software development firm. Their team is in Kozhikode, India and Kuala Lumpur, Malaysia and provides Custom Software Development and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9San Ramon, CA
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ObjectiveMinds, a small Digital Strategy company, is based in San Ramon, California. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Lucknow, India
Services provided
Ad2Box Marketing solutions offers a range of services including Google Ads, SEO, website development, and social media optimization. Reviews highlight their exceptional communication, timely delivery, and effective campaign management, particularly in PPC and Google Ads, resulting in significant business growth and increased leads. Clients appreciate their professionalism, alignment with company values, and high-quality service.
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$1,000+< $25 / hr2 - 9AAP, Argentina
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Digital Strategy company Comundi is located in AAP, Argentina. Their services include Digital Strategy and Content Marketing.
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$1,000+< $25 / hr2 - 9Lagos, Nigeria
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SEO company Maestro Digital specializes in Search Engine Optimization and Email Marketing. They are in Lagos, Nigeria.
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$1,000+$25 - $49 / hr2 - 9Tambon Wichit, Thailand
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Content Marketing company Semtera Digital was launched in 2020. The small team focuses on Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Enchilab is a SEO agency. The small Barcelona, Spain-based team specializes in Search Engine Optimization and Graphic Design. The firm was launched in 2020.
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$1,000+$50 - $99 / hr2 - 9Arad, Romania
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Founded in 2021, Bf Media Agency is a social media marketing firm. The small team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsZOUNAX offers digital marketing services, including search engine optimization (SEO) and pay-per-click (PPC) advertising. The overall feedback highlights their expertise, strategic approach, and commitment to customized solutions, which have resulted in increased website traffic, higher search engine rankings, and improved conversion rates. Clients appreciate their effective communication and responsiveness, though there is a noted opportunity for enhanced reporting.
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$1,000+Undisclosed50 - 249St. Albert, Canada
Services provided
See all 1 projectsProlific Zone Inc specializes in FBA account management and eCommerce brand launches, particularly on platforms like Amazon and Shopify. Reviews highlight their effective project management and impressive customer support, contributing to surpassing project goals ahead of schedule. Clients appreciate their dedication and impact on business success, although some note a lack of tax-related services.
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UndisclosedUndisclosed50 - 249
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Founded in 2005, USJoomlaForce is a midsize SEO services firm. Their team provides Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr50 - 249London, England
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Pay per click agency 4ps Marketing | Artefact Global is in London, England and Barncoose Industrial Estate Redruth, England. They focus on Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hrFreelancerLondon, England
Services provided
Heffalump Ltd, a Digital Strategy company, was founded in 2016. The team focuses on Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Downers Grove, IL
Services provided
OVC Lawyer Marketing, a small SEO company, is in Downers Grove, Illinois. The team focuses on Search Engine Optimization and Web Design.
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$5,000+Undisclosed50 - 249Westlake, OH
Services provided
In Westlake, Ohio, ChoiceLocal is a SEO services firm. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancerHelsinki, Finland
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Sampsa Vainio is a pay per click company. Their small team of employees is based in Helsinki, Finland. Their team specializes in Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Köln, Germany
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FAIRRANK deutschland GmbH is a pay per click company founded in 2004. The company offers Pay Per Click and Search Engine Optimization, and is midsize.
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UndisclosedUndisclosed50 - 249Redfern, Australia
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Smart Traffic Pty Ltd, a Digital Strategy company, is based in Redfern, Australia. Their services include Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Manchester, England
Services provided
FirstFound is a SEO agency. Established in 2000, the team provides Search Engine Optimization and Web Design. The firm is located in Manchester, England.
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UndisclosedUndisclosed50 - 249Roswell, GA
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Qiigo is a PR firm. Their midsize team is in Roswell, Georgia and specializes in Public Relations and Pay Per Click. The firm was established in 2006.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Search Discovery is an AI company launched in 2004. The company specializes in Artificial Intelligence and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249Milano, Italy
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Local Web is a social media marketing company. They are in Milano, Italy. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed50 - 249New Delhi, India
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TCC Digitech - Best Digital Marketing Agency in Delhi is a SEO services firm. Located in New Delhi, India, the team specializes in Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Qualified One Inc is a SEO agency. Their midsize team of employees is based in Los Angeles, California and Cleveland, Ohio. Their team provides Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249Prague, Czech Republic
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Founded in 2013, eVisions Advertising is a midsize Prague, Czech Republic-based SEO company. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Great Neck, NY
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Ventes B2B Technologies is a midsize Email Marketing company. They focus on Email Marketing and Pay Per Click and were launched in 2017.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.