Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed50 - 249Newport, Australia
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KingKong is a social media marketing agency. Their midsize team is in Los Angeles, California and Newport, Australia. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Athina, Greece
Services provided
Socialab is a SEO agency. Launched in 2009, the team offers Search Engine Optimization and Pay Per Click. The agency is based in Athina, Greece.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed50 - 249Dublin, Ireland
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SEO company Wolfgang Digital was established in 2007. Based in Dublin, Ireland, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249
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Marketology is a social media marketing firm. Based in Alkuwait, Kuwait, the company was launched in 2007. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hrFreelancerPrague, Czech Republic
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Ing. Ivo Ščuka is a SEO company established in 2017. The company offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Stony Stratford, England
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Fracas is a branding agency. In New York, New York and Stony Stratford, England, the team provides Branding and Public Relations.
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$1,000+$50 - $99 / hr1,000 - 9,999Dubai, United Arab Emirates
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Social media marketing firm MDTSOL focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2005.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
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Zeta Global, a social media marketing firm, is in New York, New York and City of London, England. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Dallas, TX
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Online Marketing Gurus US, a SEO services firm, is in Dallas, Texas. The team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+< $25 / hr50 - 249
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365 Production.net is a social media marketing agency. Located in , the company was founded in 2002. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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Adwest Worldwide, a midsize SEO company, is headquartered in Santa Monica, California. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Taipei, Taiwan
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Osbay is a social media marketing firm. The Taipei, Taiwan-based company was established in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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SEO Services in California is a SEO company. The midsize Santa Monica, California-based team provides Search Engine Optimization and Pay Per Click. The agency was established in 2018.
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$5,000+$50 - $99 / hr50 - 249Ñuñoa, Chile
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Located in Ñuñoa, Chile and Bogotá, Colombia, Retargeting is a PPC agency. Their services include Pay Per Click and Generative AI.
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UndisclosedUndisclosedFreelancerBarangaroo, Australia
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Lachlan Martin , a pay per click agency, was launched in 2025. The agency specializes in Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed50 - 249Florida, Argentina
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SEO agency ABN Digital is in Florida, Argentina. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Rio de Janeiro, Brazil
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NeoPerformance is a Marketing Strategy company. The Rio de Janeiro, Brazil-based agency offers Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
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VervenexDigital is a SEO agency. They are headquartered in Dubai, United Arab Emirates and have midsize team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hrFreelancer
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In minneapolis , Minnesota, Bellringer Marketing is a PPC company. Founded in 2022, the team specializes in Pay Per Click and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Córdoba, Spain
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Adentity is a SEO agency founded in 2016. The midsize team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Sugar Land, TX
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HiveNexis is a small Sugar Land, Texas-based SEO company. The team provides Search Engine Optimization and Web Development.
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$1,000+$100 - $149 / hrFreelancerWatford, England
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Klickstart is a pay per click company located in Watford, England. They specialize in Pay Per Click and Performance Marketing.
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Undisclosed$300+ / hrFreelancer
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Idin Khaleghi is a pay per click agency. They focus on Pay Per Click and Performance Marketing and are based in Tempe, Arizona.
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Undisclosed$50 - $99 / hrFreelancerBuenos Aires, Argentina
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Roberto Carbajal, a pay per click company, is in Buenos Aires, Argentina. Founded in 2016, the team provides Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Derby, England
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RippleSEO is a Derby, England-based pay per click company. They focus on Pay Per Click and Advertising and were established in 2022.
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$1,000+$50 - $99 / hrFreelancer
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Digital Ad Expert, a pay per click agency, is in Tiranë, Albania. Their services include Pay Per Click and Digital Strategy.
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$1,000+UndisclosedFreelancer
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Caleb Marketing is a PPC company in Brisbane, Australia. Launched in 2025, the team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
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SUPREMIO DIGITAL is a small PPC company. They specialize in Pay Per Click and Digital Strategy and were launched in 2023.
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$1,000+$50 - $99 / hrFreelancer
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Launched in 2017, Volodymyr Petrychenko — Google Ads Expert is a pay per click agency. The team offers Pay Per Click and Performance Marketing and is headquartered in Kyiv, Ukraine.
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$1,000+$50 - $99 / hrFreelancerSuffield, CT
Services provided
Blake Sherman Consulting is a PPC agency. Launched in 2025, the team focuses on Pay Per Click and Search Engine Optimization.
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$250,000+Undisclosed50 - 249San Tan Valley, AZ
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Relentless Digital is a Digital Strategy company headquartered in San Tan Valley, Arizona. They provide Digital Strategy and Search Engine Optimization and were established in 2020.
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$1,000+< $25 / hr2 - 9Siliguri, India
Services provided
Lets Set You Up is a social media marketing agency. Established in 2014, the team focuses on Social Media Marketing and Content Marketing. The firm is in Siliguri, India.
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$5,000+Undisclosed10 - 49Llanishen, Wales
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Liberty Marketing, a SEO agency, was launched in 2008. The firm specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Srinagar, India
Services provided
See all 1 projectsDigital Polaris offers website design and development, as well as digital marketing services. Customers consistently praise their supportive nature, excellent consultancy, and effective project execution, highlighting their ability to deliver mobile-optimized, SEO-friendly websites. Overall feedback indicates satisfaction with their pricing, communication, and the noticeable improvement in website traffic and search visibility.
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$1,000+$100 - $149 / hr2 - 9Wilmington, DE
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Email Marketing company Delaware Digital is based in Wilmington, Delaware. The team provides Email Marketing and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
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Obelli is a Digital Strategy company. Established in 2020, the company is located in Montréal, Canada. Their team specializes in Digital Strategy and Web Design.
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$1,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
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SEO services firm MELBUL was launched in 2018. The agency specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9San Diego, CA
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Web design agency White Wonder Studios was launched in 1998. The agency offers Web Design and Digital Strategy, and is small.
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$1,000+$100 - $149 / hr2 - 9Mars Hill, NC
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PurpleCup Digital is a SEO agency headquartered in Mars Hill, North Carolina and Jersey City, New Jersey. The team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9
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JackSpike Design, a graphic design agency, was established in 2011. In Quattro Strade, Italy, the team focuses on Graphic Design and Web Design.
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$1,000+$25 - $49 / hr2 - 9Thiruvananthapuram, India
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Adridge Media Pvt Ltd is a social media marketing agency. The firm is headquartered in Thiruvananthapuram, India. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Dallas, TX
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Framework Digital Marketing is a Dallas, Texas-based Digital Strategy company. The team provides Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Chicago Social Media Marketers is a Chicago, Illinois-based social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Underwood, Australia
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See all 1 projectsStart Creative offers website design, development, and ongoing maintenance services. Their reviews highlight their professionalism, reliability, and excellent communication, with clients particularly praising George for his helpful and supportive approach. Overall, clients have received positive feedback about their projects and appreciate the company's innovative ideas and continuous support.
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$5,000+Undisclosed2 - 9London, England
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Launched in 2016, WAKE Amazon Agency is a small London, England-based Ecommerce Marketing company. Their team focuses on Ecommerce Marketing and Conversion Optimization.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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See all 1 projectsMindGee Technologies offers services in social media marketing and digital marketing, focusing on strategies such as email and Instagram ads. The overall feedback indicates successful outcomes, particularly in email campaigns, and highlights their responsiveness and comprehensive support for digital marketing needs. Some feedback suggests improved competitor research could enhance their services.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsSerps Growth offers services in social media marketing, SEO, and brand strategy, focusing on creating comprehensive strategies to drive online sales. Their team is praised for their understanding, timeliness, and ability to work within budget constraints, resulting in successful outcomes like increased traffic and sales. Clients appreciate their structured project management and effective communication.
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$1,000+$50 - $99 / hr50 - 249Noida, India
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Codewraps Pvt Ltd provides comprehensive SEO services, including content creation and backlink development, aimed at increasing business revenue and traffic. Feedback highlights their commitment, effectiveness, and cost-effectiveness, with clients noting significant improvements in search rankings and customer inquiries. Overall, the reviews commend Codewraps Pvt Ltd for being supportive and knowledgeable partners, although there is mention of potential areas for improvement in their approach.
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$10,000+Undisclosed10 - 49Hong Kong, Hong Kong
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GoGoChart Technology Limited is a PPC agency. The team is in Hong Kong, Hong Kong, and their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49
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Brand's Best Friend is a Digital Strategy company. Headquartered in Barrington, Illinois, the firm was launched in 2014. Their team offers Digital Strategy and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.