Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$150 - $199 / hr2 - 9Tempe, AZ
Services provided
Established in 2018, Media Shark is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click and is based in Tempe, Arizona.
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$5,000+$100 - $149 / hr2 - 9Sofia, Bulgaria
Services provided
Apollo Digital is a Content Marketing company. Established in 2018, their team offers Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Fanwood, NJ
Services provided
Local Business Marketing Solutions, a mobile application development company, is based in Fanwood, New Jersey. Founded in 2007, the team provides Mobile App Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Málaga, Spain
Services provided
Email Marketing company Appsia, Agencia de Marketing Online Malaga was launched in 2008. The firm focuses on Email Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
Capstone Studios, Inc., an Advertising company, was established in 1985. The team specializes in Advertising and Branding and is located in San Diego, California.
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$1,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Gladias Consulting Pvt Ltd is a social media marketing agency based in Bengaluru, India. Founded in 2015, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Broadview Heights, OH
Services provided
Founded in 1997, Online Marketing Coach is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Grow Your Business is a PPC company. In Ahmedabad, India and Melbourne, Australia, the team provides Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Chiang Mai, Thailand
Services provided
Noria is a SEO services firm established in 2012. The agency focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+Undisclosed2 - 9Aurora, Canada
Services provided
Addison Marketing Solutions is a web design agency located in Aurora, Canada. They provide Web Design and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9København, Denmark
Services provided
Refyne, a Digital Strategy company, was launched in 2020. The team provides Digital Strategy and Pay Per Click and is headquartered in København, Denmark.
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$5,000+$50 - $99 / hr2 - 9Cambridge, England
Services provided
Flocc is a Conversion Optimization company. Their team is based in Cambridge, England and London, England. The company provides Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
The Small Biz Expert is a PPC company. In London, England, the company was established in 2017. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Peterborough, England
Services provided
Doublespark Internet Marketing is a small Digital Strategy company based in Peterborough, England and Cambridge, England. Their services include Digital Strategy and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Ghaziabad, India
Services provided
Maven Technology - Your Right Technology Partner is a SEO company. Launched in 2020, the firm is in Ghaziabad, India. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Alfamedio LTD is a SEO agency established in 2013. The company provides Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Stamford, CT
Services provided
Online Biz Builders is a SEO services firm. Located in Stamford, Connecticut, the company offers Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Dąbrowa Górnicza, Poland
Services provided
Located in Dąbrowa Górnicza, Poland, S90.PL is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Eastbourne, England
Services provided
BarkWeb is a SEO services firm. The small Eastbourne, England-based team provides Search Engine Optimization and Pay Per Click. The company was established in 2000.
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UndisclosedUndisclosed2 - 9
Services provided
SEO Company Austin, a SEO company, was established in 2013. The team offers Search Engine Optimization and Content Marketing.
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$5,000+< $25 / hr2 - 9
Services provided
Established in 2010, Website Guy - Website Design Central Coast is a SEO company. The small team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
SEO Expert Adviser, a SEO company, was launched in 2014. The company provides Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
Services provided
Established in 2013, Eminent InfoWeb LLP, a small SEO services firm, is headquartered in Ahmedabad, India. Their team offers Search Engine Optimization and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Established in 2006, BullsEye Internet Marketing is a small web design agency headquartered in Fort Lauderdale, Florida. Their team provides Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9London, England
Services provided
RACER Marketing Ltd is a branding company. The small London, England-based team provides Branding and Search Engine Optimization. The agency was launched in 2023.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2018, Bastavo is a web development company. The small team specializes in Web Development and Pay Per Click.
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$5,000+$200 - $300 / hr10 - 49Minneapolis, MN
Services provided
TopRank Marketing is a Content Marketing company. Their small team of employees is based in Minneapolis, Minnesota. Their team provides Content Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Singapore
Services provided
SG Web Builder by 8Clicks is a Singapore-based web design company. Their services include Web Design and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
The Meta Future is an Abu Dhabi, United Arab Emirates-based Conversion Optimization company. They focus on Conversion Optimization and Search Engine Optimization and were founded in 2024.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
Services provided
Galax Web Agency is a web design agency. They are based in Stockholm, Sweden and have small team of experts. Their services include Web Design and Graphic Design.
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$1,000+Undisclosed2 - 9Oceanside, CA
Services provided
Launched in 2020, Little Big Marketing San Diego, a small social media marketing firm, is based in Oceanside, California. Their services include Social Media Marketing and Search Engine
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$5,000+$150 - $199 / hr2 - 9Glasgow , Scotland
Services provided
Exolab Digital Agency Glasgow is a small Glasgow , Scotland-based UX company. Their services include UX/UI Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Sumedang, Indonesia
Services provided
SEON One Stop Solution is a web design company founded in 2019. The company offers Web Design and Search Engine Optimization, and is small.
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Undisclosed$100 - $149 / hr10 - 49Lafayette, LA
Services provided
Burning Stick Creative is a branding company. The Lafayette, Louisiana-based team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Manchester, England
Services provided
Established in 2019, Legit Digital is a web design company. The team focuses on Web Design and Other Digital Marketing.
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$1,000+$25 - $49 / hr2 - 9Blacktown, Australia
Services provided
Websiders is a small Blacktown, Australia-based SEO company. The team focuses on Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Asevera is a social media marketing company founded in 2019. The firm provides Social Media Marketing and Branding.
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$25,000+$300+ / hr250 - 999Jaipur, India
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Branding agency Digiwebart was founded in 2011. The midsize team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
Services provided
SEO Company in Gurgaon is an India-based SEO company. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed250 - 999Delhi, India
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Seo2Topp Services is a Digital Strategy company founded in 2013. The midsize team provides Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr250 - 999Naples, FL
Services provided
SEO company Customer Finder Marketing is based in Naples, Florida and Naples, Florida. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr250 - 999Princeton, NJ
Services provided
CAT Software Services, a social media marketing firm, is based in Princeton, New Jersey. They offer Social Media Marketing and Email Marketing.
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$10,000+< $25 / hr250 - 999Noida, India
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Digital Strategy company INVENTIA TECHNOLOGY CONSULTANTS PRIVATE LIMITED was established in 2006. The midsize team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hrFreelancerDhaka, Bangladesh
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Anvika IT Solutions is a Dhaka, Bangladesh-based SEO agency. They offer Search Engine Optimization and Conversion Optimization.
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$5,000+$25 - $49 / hr50 - 249Lahore, Pakistan
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Digital Media Specialist is a Lahore, Pakistan-based Advertising company. They offer Advertising and Branding and were launched in 2013.
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$1,000+$25 - $49 / hrFreelancerRajkot, India
Services provided
Digital Thrive is a social media marketing firm. The agency is located in Rajkot, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
See all 1 projectsiMarketing MY - Digital Marketing Agency Malaysia offers SEM services aimed at increasing website traffic and visibility. Clients, notably in the real estate sector, commend the agency for its efficiency, market knowledge, and proactive communication. The overall feedback highlights significant improvements in website performance and a high level of client satisfaction with the services provided.
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$1,000+$25 - $49 / hr2 - 9Coventry, England
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The Dental Marketer is a social media marketing firm established in 2018. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Cincinnati, OH
Services provided
Advertising company The Solution Agency was launched in 2007. The agency specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Vadodara, India
Services provided
Founded in 2019, Ideatick, a small Advertising company, is based in Vadodara, India. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.