Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
Clixterra is a Conversion Optimization company. Their small team is based in Hyderabad, India and newark, New Jersey. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Founded in 2018, MediaF5 Digital Marketing Agency, a small SEO company, is in Ahmedabad, India. Their team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$100 - $149 / hr10 - 49New Delhi, India
Services provided
AB Media Co is a small Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were launched in 2016.
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$1,000+Undisclosed10 - 49
Services provided
Oxgital is a branding company. They were founded in 2022, and their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49
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Digital frog is a branding firm founded in 2021. Their services include Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Gurugram, India
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Located in Gurugram, India and Winnipeg, Canada, Nulo Digital is a small branding company. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Close, Wales
Services provided
See all 1 projectsWe bring all your digital needs under one roof with our wide range of services providing you with peace of mind that your online presence is well maintained and attracting the clients you need.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$50 - $99 / hr2 - 9Parramatta, Australia
Services provided
See all 1 projectsParraCity Web offers services such as website redesign, optimization, and Google Ads management, focusing on PPC and paid search strategies. The reviews highlight their ability to create user-friendly and SEO-optimized websites while successfully managing Google Ads campaigns. Clients appreciate their understanding of industry needs, timely delivery, and budget-friendly pricing, though communication speed could be improved.
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$1,000+Undisclosed2 - 9St. Petersburg, FL
Services provided
See all 1 projectsForward Growth Media offers consulting services focused on agency operations and media buying. Reviews highlight their impressive depth of knowledge and proactive approach in providing resources. Clients appreciate their timely communication and effective project management, noting increased ROI and confidence in service delivery as key outcomes.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Longtail Marketing Agency is a SEO services firm. Their team is in San Francisco, California and focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
Rankology is a PPC company. In Memphis, Tennessee, the team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Praha 8-Karlín, Czech Republic
Services provided
Czech Promotion Group, a pay per click company, is headquartered in Praha 8-Karlín, Czech Republic. The team focuses on Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Berlin, Germany
Services provided
Klickwunder is a pay per click company. Established in 2015, the team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Jose City, Philippines
Services provided
Keyforge is a PPC agency. They are headquartered in San Jose City, Philippines and have small team. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
Services provided
Blanco Digital is a PPC agency. The team is located in Cardiff, Wales, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brighton, MI
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JC Whelan LLC is a PPC agency. Headquartered in Brighton, Michigan, the company was launched in 1996. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Immersive Marketing is a PPC company established in 2016. Located in Kansas City, Missouri, the team offers Pay Per Click and Graphic Design.
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UndisclosedUndisclosed2 - 9Rosemount, MN
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JMJ Marketing Services is a PPC agency established in 2008. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Southaven, MS
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Pay per click company MaxVis Media is headquartered in Southaven, Mississippi. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Front Man Marketing is a PPC agency. Their small team is headquartered in Minneapolis, Minnesota. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Santa Fe, NM
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Traction Works SEO, a small PPC agency, is headquartered in Santa Fe, New Mexico. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Miami Gardens, FL
Services provided
KEMP Group And Associates is a pay per click agency located in Miami Gardens, Florida. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lake Forest, CA
Services provided
Birdie SEO, a PPC agency, is located in Lake Forest, California. They provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Malmö, Sweden
Services provided
Launched in 2014, First Vision Mediabyrå is a PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Mexired is a pay per click agency. They are in Monterrey, Mexico. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Small e-commerce development company Altermarketing, is headquartered in Monterrey, Mexico. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Xoles is a Digital Strategy company. Founded in 2004, the team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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AxioW, a PPC agency, was established in 2012. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Tuscreen, a small pay per click agency, is located in Monterrey, Mexico. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9San Pedro Garza García, Mexico
Services provided
Alerama is a pay per click company. The company is in San Pedro Garza García, Mexico. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Small pay per click agency Grupo JG, is headquartered in Monterrey, Mexico. The team focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Headquartered in Monterrey, Mexico, acsyt is a small PPC agency. Their services include Pay Per Click and Web Development.
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UndisclosedUndisclosed2 - 9Mandaue City, Philippines
Services provided
Cebu Digital Hub, a PPC company, is based in Mandaue City, Philippines. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Orem, UT
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Relevant is a small PPC company located in Orem, Utah. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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PPC company Petr Sycha is headquartered in Brno, Czech Republic. They focus on Pay Per Click and Search Engine Optimization and were established in 1999.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Established in 2015, NAE IT Services, a small pay per click company, is located in Livermore, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Pay per click company The Locksmith Agency is located in Richmond, Virginia. They offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Duluth, MN
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Established in 2016, Deep Water Creative, a small Email Marketing company, is based in Duluth, Minnesota. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Mayfly Digital is a small PPC company headquartered in Dublin, Ireland. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Fly Moose Media is a PPC company. Launched in 2016, the agency is based in Edmond, Oklahoma. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jesús María, Peru
Services provided
Pay per click agency Conecta Puntos was established in 2018. The firm specializes in Pay Per Click and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Small pay per click agency Dels Seo Dublin, is based in Dublin, Ireland. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Rogue Digital, a PPC company, is headquartered in Atlanta, Georgia. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Millers Point, Australia
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Pay per click agency Ambire is headquartered in Millers Point, Australia. They offer Pay Per Click and Search Engine Optimization and were founded in 2017.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in , Riverhood Integrated Pvt Ltd is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SEO company Scalabu Digital specializes in Search Engine Optimization and Pay Per Click. They were founded in 2017.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Raqs SEO-Byrå is a SEO agency. The Stockholm, Sweden-based team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Frenchs Forest, Australia
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Launched in 2000, Web Search Workshop Australia, a small SEO agency, is in Frenchs Forest, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2020, Grow Solar is a social media marketing firm. Located in Chenab Nagar, California, the team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO Nedir is a SEO company. Their small team is in istanbul, Türkiye. Their services include Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.